Triggers can protect us from danger, but they can also be a real pain in the ass. Trigger in psychology

Hi all. Today I want to tell you about a special technique that makes texts really work - psychological triggers. I came across them in most books on copywriting and marketing. A trigger in psychology is a message that evokes certain emotions in a person and encourages a certain action.

Do you want to write captivating articles that will make the reader literally melt at your work? You need to learn how to use them. And I will help you.

In theory, they are enough to sell any product or idea to a client, but in reality, a copywriter must use several tools.

The most interesting presentation of the technique was by Robert Cialdini in “Psychology of influence”. He described triggers as a natural, unconscious “cheep-cheep-buzz” mechanism. He told me that if a laying hen’s eggs are changed, she won’t even notice and will continue to hatch them contentedly. Can you imagine?

Although the psychological impact in articles does not guarantee a 100% effect, it simplifies the work of the author.

I use a selection of “golden words” here and there. You know what? The information is perceived better than I would have written without understanding the psychology of the audience. When a site visitor is emotionally involved, there is a greater chance of getting the desired result (purchase of training, product, increase in subscribers, etc.)

If you want to become a top copywriter who works on the result of texts, and not on volume, and earn tens, hundreds of thousands, then I advise you to familiarize yourself with the methodology and understand what it is.

Why will triggers always be effective?

Their principle is based on the work of the brain. They help turn off logic and turn on the necessary emotions when a person is vulnerable.

The brain is a computing mechanism that processes tons of information per day. The senses, which transmit images every second, make him accelerate even more.

In order not to overheat or explode, it creates a response algorithm to certain events. We used to call them templates.

For example, when we get up in the morning, without thinking, we brush our teeth. We take a brush, spread toothpaste, and move it around inside the mouth. We can think about anything - a report, a date, shopping - without being distracted by the current action. The brain partially disconnects from the process in order to unload.

All templates are divided into:

1. Short term. The same example about brushing your teeth, going to the store for automatic bread.
2. Long-term. Study, work, get married, have children - an example of a life plan that is strongly instilled in us by parents, acquaintances, and teachers. No one talks about turning a hobby into a job or dedicating yourself to self-development.

Since childhood, we have been saturated with such stereotypes as expensive = good quality, made in China = will break in a week. Knowing the basic patterns of your audience, you can manipulate it and increase the percentage of sales.

Types of triggers in copywriting and marketing

There are many triggers in marketing. They can be divided according to the types of emotions they evoke:

• anger - to oppose a common enemy;
• happiness - quickly and easily solve a problem, make life more comfortable;
• fear - not being like everyone else, becoming lazy, ungrateful in the eyes of society;
• greed - the desire to buy a new, better product, to receive a free gift.

Before you learn how psychological triggers work and what types of triggers exist, you need to do one thing - study your target audience. Then the trigger will fire accurately.

Let's also study popular psychological techniques that help sell.

Catching on stereotypes

No matter how hard we try to fight stereotyped thinking, something remains. When we see “made in Germany” on a product label, we understand that it will last a long time.

Boys love tanks and soldiers, and girls love dolls and outfits; we have absorbed this stereotype since childhood.

Chinese products are toxic and short-lived - we think when we look at the labels of toys, clothes, etc. again.

Stereotypes are not only a remote control against client manipulation, but also a way to better know your audience.

Let's say our product is a game about war, with tanks and other military paraphernalia. Who will play it? That's right, teenagers, men 20 - 45 years old.

I won’t deny that female gamers exist too. What do they like? Online RPG with elves, riddles, sometimes even shooters. But I’ve never met streamers who are fans of tanks.

Think about what stereotypes are in your head, how can you use them?

Habit is a weak point

From childhood, we develop habits: brushing our teeth, washing our hands before eating, saying “thank you,” etc.

We are all afraid of contradicting ourselves and looking impolite. Do you know why we are asked to unselfishly subscribe to the newsletter, given samples and gifts? To create a feeling of gratitude.

What does a grateful person do? Reciprocates. Buys training, perfume, recommends the brand, teacher to friends. This person has done so much for me, and I just pass by?

Let's return to Robert Cialdini's book. There is an interesting case there. Before sales began, the seller of lottery tickets brought one part of the audience a bottle of Coca-Cola for free, and nothing for others. Those who received the gift bought almost half. The drink cost 2 times cheaper. Let's draw conclusions.

Freebie

Getting some kind of trinket, even unnecessary, but for free - that’s cool. In advertising, in order to obtain client data, support, and regular customers, they use this technique.

Examples of popular freebie traps:

• subscribe and take 5 lessons for free;
• register, buy 500 MB of disk space, get 100 MB for free;
• for every 500 rub. purchasing a pencil or eraser as a gift;
• 3 products for the price of two - hurry up.

Sound familiar? Such triggers can be found not only offline, but also in online store articles.

Research shows that sales levels increase by at least 15 - 30%.

Now my personal example. So I bought beads in bulk for 300 rubles, I have 1.5 kg of accessories on hand. How to sell? In order to buy in batches, and not in 10 g bags, I am launching a promotion: “For every 100 g of beads (10 packs) I give 10 g.”

Now try to come up with an interesting promotion for stationery? Share your results in the comments.

We give a feeling of uniqueness

People are strange creatures. On the one hand, everyone strives to be like everyone else, on the other hand, to stand out, to surpass in some way.

What will help you feel special:

• VIP accounts;
• access to closed sites, parties, classes;
• items produced in limited quantities, for example, 10 or 100 pieces.

The desire to possess this product and get into an inaccessible place will be higher. Creating artificial limits will allow you to increase the price. And the client is willing to pay 2-3 times more for exclusivity.

Fear

Everyone is afraid of something: going broke, losing a loved one, getting sick, getting fat. The list of fears can be continued endlessly.

This trigger will be useless if you don't research your target audience. Let's take pregnant women as an example. What are they afraid of? Harm the child, give birth to him unhealthy, get sick with something.

Even by searching, you can understand what scares expectant mothers. They often look for information about nutrition, courses, and exercises. Why? They don’t want to get fat, get sick, or get complications. We boldly cram all this into selling texts. The result is a killer cocktail that will work to retain attention and attract pregnant women.

Fascinating story

On TV and from newspapers we learn how not the most beautiful paintings, useful things go under the hammer at auction for millions. Why? Yes, they have a story or an owner whose life is a fascinating book.

You can cleverly attribute an interesting past to a product.

This is what two copywriters from America did. They bought 200 things cheap at a flea market. For each of them, having come up with their own story, they increased their profits by 270 times. For example, a yellow bear cub was sold for $51. Although its real price is $1.

How to captivate the reader:

• add a little drama, comedy or action;
• Don't overdo it, leave room for realism.

Try to come up with a story for any item in your room. Did it work out? Tell us about it in the comments.

E-mail newsletter - how to entice

But like any powerful weapon, it can work against you if you write your email incorrectly.

The title is short. No more than 50 characters. You need to create intrigue, scare or awaken greed in the client.

Don’t make boring headlines like “we sell vacuum cleaners in Russia, come to us.”

I looked through my inbox and found some interesting headlines:

• Everything is connected!— no hints, it’s interesting to find out what it’s about;
• Name, you made a mistake in the layout- what, I didn’t do anything;
• Name, you were with us and forgot something- I need to open the letter, otherwise I suddenly lost something important.

How to write the main part:

• do not impose;
• trade fears, offer to solve the problem of your target audience;
• write as if you are working with each person personally.

Don't try to write a dry letter with the name of the organization. Conversational style is the best!

In the face of a common enemy

People are united not only by love, but also by hatred. Remember how nice it is to discuss your boss with your colleagues. He finds fault with everyone and overwhelms them with work. You feel united because you have a common enemy - your boss.

An enemy can be not only a person, but also shortcomings and problems. A classic example that unites women in the gym is excess weight. It adds up quickly, all you have to do is be lazy and eat the cake.

How to use a trigger in copywriting? Identify the enemy, offer powerful weapons against him.

A simple solution to your problems

Everyone wants to find a universal, simple solution to their problems.

Our task is to offer the product as a lifesaver.

How to describe a product on a presentation or website:

1. Describe your target audience. The description should not be about the crowd. The expressed desire of a majority in one person. For example, Vasya or Masha.
2. We talk about the problem in the client's words. Don't write in abstruse words. The client will not be able to try on the image on himself.
3. We offer a product as a solution to a problem, showing its advantages.

I made an example diagram:

1. Natalia. She is a freelancer. Travels everywhere, goes to visit relatives. Lives in the outback.
2. It is possible to get from the airport from my aunt to her house if she catches the last 19-hour bus. She gets paid on WebMoney, so she can’t always pay a taxi.
3. What are we advertising in this situation? A new suburban taxi service that accepts e-wallet currency or an exchanger that cashes out money in 5 minutes is perfect here.
4. Bottom line. Natasha will get home on time and save money.

This is one of the best triggers. Every target audience has problems. We need to find them, get into the very heart.

Everyone wants something new

A person quickly gets tired of the old things. It has been proven that if nothing is updated in his life, despondency and depression sets in.

A novelty gives birth to an image in your head of something cute, fresh, and interesting. I want to touch her.

Be careful. Sometimes novelty can show inexperience or poor quality of products.

Apple is aware of this human frailty. Have you noticed that a new iPhone comes out every year? Do you think it’s a coincidence or do the creative department have so many ideas in their heads? No. This is a marketing ploy.

Try it and you won't be able to refuse

A cool video editor costs $200. An amateur will not want to spend that kind of money. How to convince him? Seduce with a demo version of the program.

When a customer enjoys a product, he becomes accustomed. The greater the dependence, the higher the chances of buying.

In mobile and car dealerships, potential buyers are allowed to see and touch the product. A person feels how nice it is to own an item and, without hesitation, puts money into the cash register.

Everyone wants to be like the majority

Man is social. He is afraid of being judged by society and trusts it.

Simple phrases like: “35,012 people are already using this program,” “1,500 students increased their income by 80% after the training.”

When we scroll through online courses, we see reviews on the site, attractive statistics and believe them.

From expensive to cheap

Everything is learned by comparison - this principle also works in copywriting.

If a client first sees a suitcase for 7,000 rubles, and then for 2,500 rubles, what will happen? He'll buy it. The price will seem affordable.

This is how paid accounts are promoted. At the top they indicate the coolest, most expensive one, and at the bottom the cheapest one.

When we were children, why did we ask our parents and teachers everything? Because they trusted them, considered them authorities.

If you want to know how to get benefits and get a divorce without going broke, who should you turn to? That's right, to a lawyer or lawyer.

If you are a person from the street, no one will order a consultation or buy training, you must become an authority. How to do it:

• post reviews;
• write useful articles on your specialty;
• Tell us about which professionals you collaborated with and where you worked.

If your place of work is not a large company, but an incompetent agency, it is better to remain silent.

A clear example of how an authoritative trigger works is a toothpaste advertisement. Remember those friendly dentists who recommend buying a product. Perhaps this is an artist in a white coat; he did not show us his diploma. But at the subconscious level we trust.

Are triggers harmful?

Whether we like it or not, we invade someone else’s psyche and change their behavior.

Let's say you are not sure about the quality of the advertised product or the properties that you indicated. With triggers, you are trying to attract the client’s attention and change their purchasing decision. What will happen? People can get poisoned, break out in rashes, or break new electronics.

When are triggers useless?

Some triggers have been working for more than 10 years. But some people have learned to recognize the meaning, to ignore marketing signals.

This means we need to look for new approaches.

You can kill the magical power of triggers if you overdo it. The public hates outright lies. It’s another matter if you skillfully lead her to a purchase, and don’t order her: look, buy, rent.

To write beautiful, captivating texts, I advise you take our copywriting training.

Conclusion

Triggers are a great tool for increasing sales. But you can’t master it in one day, you need to study, study your target audience.

You can’t stuff an article with triggers and be sure that the product will be sold out 100%. Purely advertising text is condemned, but useful text is disseminated.

Have you used triggers before? Want to try it? Tell us in the comments.

The terms “trigger” and “response” suggest a continuous sequence from stimulus to response without any room for doubt, reflection or choice.

Is this true? Are we really so easily provoked? How does a trigger actually work within us? Are there any intermediate stages between it and behavior? If yes, what are they?

I highlighted three moments - first pulse, then awareness, Then choice. They fill the crucial space between the trigger and our behavior.

When it works trigger (trigger), we have pulse behave in a certain way. This is why some duck their heads in defense when they hear a loud sound behind them. Even the most vigilant of us are not quick enough to hide quickly. We hear a sound and look around to check if there is any danger.

The same trigger, different reactions - one is reflexive and rapid (impulsive, that is, involuntary), the other is balanced, which allows you to take a break, look around and weed out bad options. After all, we are not primitive mollusks that twitch in response to a needle prick. We have nerve cells. We can think.

We can make any impulse stop for a moment until we do choice: to obey or ignore him. We make choices not because our instinct demands it. Our choice is evidence of intelligence and responsibility. In other words, we participate in the process.

If we pay attention to something, a trigger goes off. The greater the awareness, the less chance that any provocation, even in the most ordinary circumstances, will cause hasty, thoughtless behavior that will lead to undesirable consequences. We will not trust the autopilot, we will slow down to think and make meaningful choices.

We do it this way in serious situations. When we are asked to express our opinion, we do not say the first thing that comes to mind. We know that we are walking through a minefield, where every wrong step can lead to unpredictable consequences. We weigh our words like a diplomat facing an enemy. Maybe we even prepare answers in advance. We don't give in to impulse. We think, choose, and then respond.

These are serious situations with a lot of triggers: stress, unbridled passions, high stakes. They can turn into a disaster at any moment, so they are easy to keep under control. When successful people know the show is coming, they are ready to perform.

But situations to which we do not attach much importance provoke inadequate and unproductive actions.

For example, a long line at a coffee shop; a visit from a second cousin who asks why you are still not married; a neighbor who doesn't clean up after his dog; a colleague who keeps his sunglasses on when talking to you; guests who arrive too early; a passenger in the next seat with music playing very loudly in his headphones; a screaming child on a plane; the friend who always interrupts when you tell a joke; the person who stands on the left side of the escalator, etc.

This minor troubles. They happen every day, don't go away, and often involve people you'll never meet again. But they can “trigger” basic instincts.

Some of us struggle with impulse. Whatever the reason - common sense, fear of confrontation or more important matters - we make a choice and ignore provocative stimuli. We “disarm” the moment. If there is no cartridge in the barrel, the trigger mechanism does not matter.

Others easily succumb to provocations and cannot resist the first impulse. We must speak out. This is how unpleasant scenes in public begin. These little irritants should provoke confusion instead of turning us into touchy-feely characters.

Even more dangerous small provocative moments with family or closest friends. We feel like we can say or do anything in the company of these guys. They know us. They will forgive us. We don't have to "edit" our behavior. We can give in to impulses. Thus, close relationships often become a triumph of triggers with consequences that we rarely see in any other sphere: short tempers, shouting, quarrels and slamming doors, angry runs away from home and vows of silence that last for months, years, decades.

For example, your teenage daughter borrows a car and two hours later calls to say the car has been stolen. She left the keys inside when she ran into the store. An unlikely event (theft), the likelihood of which increased due to a stupid mistake (forgotten keys). How will you react? Your daughter is fine. She's not in danger, she's not in trouble with the law. She is a victim. In the worst case scenario, you lose your property. What is your first impulse?

You are angry. You can say something like “I told you so” or “You’re in your repertoire,” reinforcing your judgments: 1) the parent knows best; 2) your daughter is not as smart as she thinks. You can comfort her. You can ask: “Should I pick you up?” You have options.

I don't have a perfect answer. I know that this call seems grotesque, although it is short, unexpected and, in the grand scheme of things, inconsequential. Everything bad has already happened. This is not a story you will tell your grandchildren.

However your reaction is very important and has serious consequences. Will this event cause a deterioration in the relationship between parent and child, or will something good come out of it? Will you give in to the natural impulse to express frustration, or will you take a deep breath and make smart choices?

See in the Library: Marshall Goldsmith. Triggers.

Fig. 2 Circuits from Iccles and Jordan's 1918 patent, one (Fig. 1) drawn as two inverting amplifier stages with positive feedback, the other (Fig. 2) as a symmetrical cross-coupled pair.

The discontinuous characteristics of electronic tubes, on which the action of triggers is based, were first described under the name “cathode relay” by M. A. Bonch-Bruevich in 1918. A practical trigger circuit was published on August 5, 1920 by W. G. Iccles (English) Russian and F.W. Jordan (English) Russian in UK Patent No. 148582 filed June 21, 1918, and in the article "Switching Relay Using Three-Electrode Vacuum Tubes" dated September 19, 1919.

Definitions

Trigger- the simplest device that performs a logical function with feedback, that is, the simplest device of cybernetics.

N-ary trigger- a device (elementary switchable memory cell, switch with N stable positions) that has N steady states and the ability to switch from any state to any other state.

Trigger is a logical device with two stable states 0 and 1, having several inputs and two outputs, one direct and the other inverse.

Classification

Rice. 3. Timing diagram of the dynamic trigger

Rice. 5. Functional classification of triggers

Rice. 6. Classification of triggers by information input method

Triggers are divided into two large groups - dynamic And static. They are named after the way the output information is presented.

Dynamic A trigger is a controlled generator, one of whose states (unit) is characterized by the presence of a continuous sequence of pulses of a certain frequency at the output, and the other (zero) by the absence of output pulses. The change of states is carried out by external impulses (Fig. 3). Dynamic triggers are rarely used nowadays.

TO static Triggers include devices, each state of which is characterized by constant output voltage levels (output potentials): high - close to the supply voltage and low - near zero. Static triggers are often called potential triggers based on the way they present output information.

Static (potential) triggers, in turn, are divided into two groups unequal in practical significance - symmetrical and asymmetrical triggers. Both classes are implemented on a two-stage, two-inverter amplifier with positive feedback, and they owe their name to the methods of organizing internal electrical connections between circuit elements.

Symmetrical triggers are distinguished by the symmetry of the circuit both in structure and in the parameters of the elements of both arms. Asymmetrical triggers are characterized by non-identical parameters of the elements of individual cascades, as well as the connections between them.

Symmetrical static triggers make up the bulk of triggers used in modern electronic equipment. Circuits of symmetrical flip-flops in the simplest implementation (2x2ILINE) are shown in Fig. 4.

The main and most general classification feature - functional - allows you to systematize static symmetrical triggers according to the way they organize logical connections between the inputs and outputs of the trigger at certain discrete moments in time before and after the appearance of input signals. According to this classification, triggers are characterized by the number of logical inputs and their functional purpose (Fig. 5).

The second classification scheme, independent of the functional one, characterizes triggers by the method of information input and evaluates them by the time of updating the output information relative to the moment the information at the inputs changes (Fig. 6).

Each classification system characterizes triggers according to different indicators and therefore complements one another. For example, RS-type triggers can be in synchronous And asynchronous performance.

Asynchronous the trigger changes its state immediately at the moment the corresponding information signal(s) appear, with a certain delay equal to the sum of the delays on the elements that make up the given trigger.

Synchronous triggers respond to information signals only if there is a corresponding signal at the so-called synchronization input C (from the English clock). This input is also referred to as “tact”. Such information signals are called synchronous. Synchronous triggers, in turn, are divided into triggers with static and dynamic control using the synchronization input C.

Statically controlled triggers perceive information signals when applied to input C as a logical one (direct input) or logical zero (inverse input).

Dynamic triggers perceive information signals when the signal at input C changes (changes) from 0 to 1 (direct dynamic C-input) or from 1 to 0 (inverse dynamic C-input). The name “edge-controlled trigger” is also found.

Single stage triggers ( latch, latches) consist of one stage, which is a memory element and a control circuit; they are usually with static control. Single-stage dynamically controlled triggers are used in the first stage of two-stage dynamically controlled triggers. A single-stage trigger on a UGO is designated by one letter - T.

Two-stage triggers ( flip-flop, spanking) are divided into triggers with static control and triggers with dynamic control. At one signal level at input C, information, in accordance with the logic of the trigger, is written to the first stage (the second stage is blocked for writing). At a different level of this signal, the state of the first stage is copied to the second (the first stage is blocked for writing), the output signal appears at this point in time with a delay equal to the stage’s response delay. Typically, two-stage flip-flops are used in circuits where the logical functions of the flip-flop's inputs depend on its outputs, in order to avoid time races. A two-stage trigger on a UGO is designated by two letters - TT.

Triggers with complex logic There are also one- and two-stage ones. In these triggers, along with synchronous signals, there are also asynchronous ones. Such a trigger is shown in Fig. 1, the upper (S) and lower (R) input signals are asynchronous.

Trigger circuits are also classified according to the following criteria:

Basic Concepts

A trigger is a storage element with two (or more) stable states, the change of which occurs under the influence of input signals and is designed to store one bit of information, that is, a log. 0 or log. 1.

All types of flip-flops are an elementary automaton, including a memory element (ME) itself and a combinational circuit (CC), which can be called a control circuit or input logic (Fig. 7).

Rice. 7 structure of triggers in the form of CS and EP

RS flip-flops are sometimes called RS latches.

RS trigger synchronous

The circuit of a synchronous RS trigger coincides with the circuit of a single-stage paraphase (two-phase) D-trigger, but not vice versa, since the combinations S=0, R=0 and S=1, R=1 are not used in a paraphase (two-phase) D-trigger.

The functioning algorithm of a synchronous RS flip-flop can be represented by the formula

where x is an uncertain state.

Two-stage RS flip-flop with complex logic

Rice. 1 Scheme of a two-stage RS flip-flop with complex logic based on elements 2I-NOT and 3I-NOT

See the UGO of this trigger in Fig. 1. In this figure, the clock signal is supplied incorrectly!

D-triggers

D-triggers are also called delay triggers.

D-flip-flop synchronous

The functioning algorithm of a JK flip-flop can be represented by the formula

JK flip-flop, two-stage with complex logic

Triggers with any number of stable states

A trigger with any number of stable states N is constructed from N logical elements (N-1)OR-NOT or (N-1)AND-NOT by connecting the output of each element (Q0, Q1, ..., Q(N-1)) with the corresponding inputs of all other elements [ unreputable source?] . That is, the smallest number of logical elements for constructing an N-ary flip-flop is N.

Triggers on elements (N-1)OR-NOT operate in a direct single-unit code (at the Q output of one of the elements - “1”, at the Q outputs of other elements - “0”).

Triggers on elements (N-1)AND-NOT operate in an inverse single-zero code (at the Q output of one of the elements - “0”, at the Q outputs of other elements - “1”).

By adding N access transistors, these flip-flops can act as static random access memory (SRAM) cells.

With the addition of switching control circuits, these flip-flops can act as the N-ary analogs of a binary RS flip-flop.

In non-positional number systems:
the specific costs of inverters do not depend on the number of trigger states: , where is the number of inverters, is the number of trigger states.
The specific costs of diodes in the logical parts of logical elements have a linear dependence on the number of trigger states: , where x1 is the number of inverters, x2 is the number of trigger states, (x2-1) is the number of diodes in the logical part of one logical element. According to this parameter, binary triggers are more profitable.

A snapshot of Larry K. Baxter's quinary RS1S2S3S4 flip-flop model in the Atanua logic simulator

In the above approach to constructing flip-flops with any number of stable states, as the number of stable states increases - n, the number of inputs in logical elements in each elementary cell of the trigger increases. Larry K. Baxter, Lexington, Mass. Assignee: Shintron Company, Inc., Cambridge, Mass. US Patent 3,764,919 Oct. 9, 1973 Filed: Dec. 22, 1972 Fig.3 offers another approach to constructing flip-flops with any number of stable states, in which the number of logical elements and the number of inputs in logical elements in each elementary cell of the trigger remains constant, but at the same time the switching time of the trigger increases in proportion to the number of trigger bits.

Physical implementations of triggers

Triggers with thyristors

The thyristor is suitable for replacing the memory element in flip-flops.

Description of the circuit using the example of an RS trigger: The Q trigger output is connected to the thyristor cathode, the S input is connected to the control electrode, a constant voltage is connected to the anode through a field-effect transistor with an insulated gate, and the R input is connected to the gate of the field-effect transistor.

Description of operation: The initial state at output Q is zero: the thyristor is in the closed state, the output current corresponds to zero. Transition to the one state: a voltage equal to logical one is applied to input S, the thyristor is unblocked and the voltage at output Q increases according to logical one; with a subsequent decrease in the voltage at input S, the thyristor maintains low resistance and the voltage at output Q remains equal to logical one. Transition from logical one to zero: a voltage equal to logical one is applied to input R, the field-effect transistor goes into a closed state, the voltage at the anode of the thyristor drops, as a result of which the resistance of the thyristor increases and it goes into a state of low output voltage corresponding to logical zero, this state is maintained when increasing input voltage at the anode of the thyristor.

The thyristor can be replaced with two bipolar transistors (depending on which implementation is more convenient).

As a result, we get an RS trigger with three transistors.

See also

• Dekatron is a tube counter with 10 stable states.

Literature

• Zeldin E.A. Triggers. - Energoatomizdat, 1983. - P. 96.
• Jean M. Rabai, Anantha Chandrakasan, Borivozh Nikolic Digital integrated circuits. Design Methodology = Digital Integrated Circuits. - 2nd ed. - M.: “Williams”, 2007. - P. 912. - ISBN 0-13-090996-3
• Shamshin V.G., History of technical means of communication. Textbook manual., 2003. Far Eastern State Technical University.
• Vasyukevich V. O. Analytics of trigger functions // Automation and computer technology. - 2009. - No. 4. - P. 21-29. - ISSN 0132-4160.
• Ugryumov E. P. Elements and units of electronic computers. M.: Higher School, 1976.

Notes

1. Pages of history. 1918
2. William Henry Eccles and Frank Wilfred Jordan, "Improvements in ionic relays". British patent number: GB 148582 (filed: 21 June 1918; published: 5 August 1920).
3. W. H. Eccles, F. W. Jordan A trigger relay utilizing three-electrode thermionic vacuum tubes. The Electrician, Vol. 83, P. 298 (19 September 1919). Reprinted in Radio Review, Vol. 1, No. 3, pp. 143-146 (December 1919)
4. http://physicsbooks.narod.ru/Jansen/1.htm 4.40. Bistable multivibrator (trigger)
5. de.ifmo.ru - “Sequence Diagrams”
6. http://www.intuit.ru/department/hardware/archhard2/1/2.html Internet University. 1. Lecture: Basic functional elements of a computer, part 1. Trigger
7. http://www.net-lib.info/11/4/536.php Konstantin Ryzhov - 100 great inventions. 1919 - Trigger by Bonch-Bruevich, Iccles and Jordan.
8. http://potan.livejournal.com/91399.html Number systems (continued).
9. Trinity Digital Technology; Perspective and modernity. 10/28/05 Alexander Kushnerov, University named after. Ben Gurion, Be'er Sheva, Israel.
10. http://dssp.karelia.ru/~ivash/ims/t10/TEMA4.HTM#DTRIGGER RS trigger.
11. http://it.fitib.altstu.ru/neud/shemotechnika/index.php?doc=teor&st=124 Circuitry. TOPIC 11. Trigger circuits. Bistable cell. Scheme for eliminating contact bounce. Asynchronous and synchronous triggers. Single-stroke and push-pull triggers. 11.1. Asynchronous RS flip-flops. 11.1.1. RS - trigger on two elements “2I-NOT”.
12. http://masters.donntu.edu.ua/2001/fvti/tereschuk/diss/g2.htm 2 LOGIC MODELING OF VLSI AT THE SWITCHING LEVEL. Fig.2.6-a) SR clamp, b) Implementation of SR clamp on MOS transistors
13. http://dssp.karelia.ru/~ivash/ims/t10/TEMA4.HTM#DTRIGGER D-trigger.
14. http://dfe3300.karelia.ru/koi/posob/log_basis/triger1.html Logical foundations of computers. D-Trigger (unavailable link)
15. http://cxem.net/beginner/beginner15.php Triggers. Clocked D-trigger
16. "delay-flip-flop"+"data-flip-flop"&dq="delay-flip-flop"+"data-flip-flop" The ARRL handbook for radio amateurs, 2002, pp. 7-11
17. http://dssp.karelia.ru/~ivash/ims/t10/TEMA4.HTM#TTRIGGER T-trigger
18. http://dssp.karelia.ru/~ivash/ims/t10/TEMA4.HTM#DTRIGGER JK trigger
19. http://dfe3300.karelia.ru/koi/posob/log_basis/triger3.html Logical foundations of computers. JK trigger

This term can be interpreted in different ways, depending on the scope of its application. It is used in marketing, psychology, medicine, and everyday life. This article will examine this concept in each of these areas separately.

Marketing techniques to influence the audience

Today, specialists in this field have developed many so-called tricks that can provoke a client to make a purchase, call, leave email address, clarify the terms of the promotion, etc. It is these tricks that underlie the concept in question. In other words, a trigger is a set of audience management techniques. Translated from English, this term means “ trigger" Thus, a trigger is something that provokes a person to take an appropriate action.

These techniques influence people on an unconscious subconscious level and force them to perform the necessary actions: fill out the proposed registration form, make a payment, make a call, etc. The purpose of triggers is ideally a purchase, but sometimes it is worth getting only a simple response action from the client, for example, registration (the simplest way to form a client base).

Many clients have long been aware of the tricks they are trying to lure them into. However, the advantage of these tricks is that, despite this, they continue to work and bring results.

Triggers are a kind of emotional leverage over the client, based on fear, pride, trust, greed. It is worth taking a closer look at their variety in the area under consideration.

Thus, we can say that a trigger is a powerful tool for attracting customers. Their proper use will significantly reduce advertising costs and increase the efficiency of advertising campaigns.

Trust method

This includes diplomas, regalia, merits, awards - everything that you can be proud of. Triggers can also be reviews, which often act as determining factors in the decision-making process regarding taking the appropriate action. They affect the rating.

Most website owners successfully use online consultations and chats to win over future clients. To do this, you will need to install a feedback form, when clicked, the user will instantly contact a specialist and can ask questions that interest him.

In this process, many nuances are effective. For example, if you place a photo of an attractive girl with a phone on the avatar of an online specialist, the number of requests will increase significantly. Another very important point is the promptness of feedback (delays in response are unacceptable). Otherwise, this may lead to negative reviews and mistrust.

Alarm clock trigger

Creating the effect of demand, excitement. The client must be aware that time is running out, so action must be taken immediately. The point is to wake up the visitor with an unexpected offer, using a loud call, bright design, etc.

Temporary appointment

Offering a discount, gift, bonus before the end of the specified period. For example, many companies post a time counter on their website, which shows how many hours and minutes are left until the end of the promotion.

There is another way to use this technique. When the user is a regular customer who regularly pays for the services provided once a month (week), it is possible to create a guarantee for his long-term subscription by offering the client a discount if he pays for six months (a year) at once. This principle underlies the work of most training centers (there is a system of discounts and subscriptions for prepayment).

Trigger additional features

In addition to basic features, the user is offered to purchase advanced functionality. For example, additional storage space for information when inviting a friend. Offering discounts and gifts in exchange for accumulated bonuses.

The latter can be awarded, for example, for attending seminars, joining different groups on social networks, and liking. These are fairly simple actions that do not require excessive effort from a person, for which a prize is awarded. In fact, this is a veiled entanglement of the user with attractive opportunities. As a rule, it leads to the latter becoming a regular customer.

Up-sell

An upsell trigger allows the user to sell more products than he originally intended to purchase. For example, the promotion “1+1=3”.

Socialization as a marketing gimmick

The vanity trigger works quite well in various types of social services. To do this, it will be sufficient to introduce titles and ratings for all users. A subconscious desire for increased status is triggered. Most even pay for it.

For example, on forums they present titles depending on the number of useful messages (other types of merit). The result is that users are active, which has a positive effect on the activities of the resource owner.

Trigger from a psychological point of view

The term in question is combined in psychology with the concept of anchor. These are the so-called buttons on the body, in people's minds. By clicking on them, you can trigger a specific behavioral response.

Mandatory points are the use of existing channels of perception:

• visual (creating an allegorical picture in the patient’s imagination, for example, an onset of illness - a stranger patting him on the shoulder);
• auditory (loud, cheerful, 3-fold pronunciation of the auditory anchor, for example, the greeting “Great!”);
• kinesthetic (tactile contact during the pronunciation of an auditory anchor, for example, compression of the shoulder when saying “Great!”).

In fact, triggers and anchors are complementary parts. An anchor is the human perception of an event in its environment, and a trigger in psychology is the event itself.

Thus, in the example considered, the greeting “Great!” together with pressure on the shoulder - triggers, and kinesthetic, auditory perception with the same action - anchors. As a result, a sick person can feel healthy after this technique.

Triggers as asthma triggers

For a significant number of people, allergies are the most important trigger for symptoms of asthma attacks. The main allergen in most countries is the substance of the house dust mite (it lives on the scales of human dead skin and is visually invisible). Also important allergic triggers are: feathers, animal hair (cats, horses, dogs), fungal spores, pollen from trees and grasses. Thus, we can say that triggers are allergic pathogens in medicine that can lead to asthma. However, they are not always interpreted as allergic reaction.

Triggers can be:

Ovulation trigger: what is it?

This is the process of releasing an egg. To trigger the ovulation trigger mechanism, you need to take medications. In this case, a certain point in time is selected: artificial insemination, together with the process of stimulation of IVF (natural sexual intercourse), must occur during a period favorable for conception.

In a situation where stimulation is carried out before IVF, it is possible to determine the best time for ovarian puncture.

Trigger Bot

You can increasingly hear the term trigger bot. What is it and what is it for? Despite the mysterious name, this is a completely ordinary macro. It tracks the color of the screen pixels (in the center) and then performs a specific action when a given color hits there.

For example, when aiming a weapon at an enemy in the RV, the sight immediately turns red. Next, the action previously set in the settings is immediately performed.

Bottles equipped with triggers

They are an ideal option for packaging various household chemicals for the following reasons:

• the special nozzle is easily screwed onto a plastic container, which helps prevent accidental spilling of the product when dropped;
• direct contact with alkalis and acids is completely excluded;
• By means of triggers, the precise dosage of aggressive chemicals is carried out, which makes it possible to use them economically.

So, a washing trigger is a dispenser that allows you to evenly distribute the product over the surface.

D-trigger

In another way - Delay delay, which has inputs typical for all triggers:

• R (reset).
• S (installation).
• C (sync input).
• D (input).

It is also generally accepted that a D flip-flop is a flip-flop with special dynamic control. Its operation is similar to the JK trigger, but there are still minor differences. Thus, the specificity of the D-flip-flop is to reset to the 0th state when a low level is applied to input D when the pulse falls on C and sets to one if the high level is on D when the pulse also falls on C.

What is a trigger in computer science?

It acts as an important structural unit of the computer's operating system, the internal registers of the processor. This device makes it possible to remember, read, and store information (1 bit).

A trigger is (MIT - test) an electronic circuit that is widely used in computer registers for the purpose of reliably storing one binary code. This device is equipped with 2 stable states: binary one, binary zero.

Door trigger: what is it?

In practice, such electronic circuits are used in combination locks (car alarms). For example, in a remote control car security system there is a brown wire (negative door trigger) and a purple wire (positive door trigger).

A short to ground of the brown wire (to +12 V purple) when opening the car door will cause the system to immediately activate.

Connecting the device in question is necessary in order to ensure the operation of a function such as passive arming. In a situation where the staff switch (limit) the door closes to ground when opened, which is typical for many cars, the brown wire should be connected to 1 of the limit switches. If the light switch (interior) at the output when opening the car door has +12 V, then the purple wire must also be connected to one of the limit switches.