Business plan private music school. Organization of the educational process and educational materials

Submitting your good work to the knowledge base is easy. Use the form below

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

Features of the idea

Before deciding whether to open a private music school in your city, you need to carefully study the market and draw up a business plan. To do this, analyze the level of demand for these services and determine your competitors. Usually they are:

state educational institutions with relevant specialization;
sections and clubs for the development of musical abilities;
private schools, in which, in addition to standard subjects, there are also creative directions;
tutors who work with talented children on an individual basis.

And if it turns out that demand exceeds supply, then the idea is worth it. And although today the private sector is largely occupied by general educational institutions, attention is also beginning to be paid to the development of creative abilities. The prospects and relevance of opening a private music school are confirmed by the fact that public institutions are experiencing certain difficulties:

Due to low salaries paid to staff, there is a loss of qualified personnel. Good teachers leave such positions for the private sector or give preference to tutoring.
Due to poor funding, state music schools are not able to promptly update their material resources and provide children with a new and high-quality instrument for learning.
Too high a competition often prevents everyone from entering such an institution. And there are still many students who would happily take classes if they were available.

In modern realities, parents are increasingly giving preference to private education, as they realize that it is in such institutions that their child will be able to receive the best development of individual abilities. Here, special attention is paid to the qualifications of teachers, and the material base is constantly replenished and expanded through funding.

However, it is worth considering that in small cities such an idea is unlikely to justify itself. After all, the narrow direction of the private sector will not be able to attract a sufficient number of students, or parents with lower incomes simply will not be able to pay for such training. Therefore, this business can be considered as a successful and promising project only in large cities and regions where the population is highly wealthy.

Your target audience is parents of children 7-15 years old. Although there is a small percentage of adults who want to catch up or fulfill their dreams, they sign up for music lessons. Conducted studies indicate that the most important criteria when choosing a private institution are:

school reputation,
reviews from former students and their parents;
teacher qualification level;
convenient location.

But the cost of classes is considered a less significant argument. After all, if all of the above points correspond to the wishes of potential clients, then they will be willing to pay any amount for the development of their child’s skills and talents.

If we summarize all the features of opening a private music school, we should highlight the following advantages:

There are many benefits and privileges from the state for educational institutions.
Such projects are exempt from VAT.
The demand for private lessons in various creative areas is growing every year.
Teachers, whose work is honestly and worthily assessed, put all their strength and soul into their work, from which both the children, the institution itself, and its owner benefit.
High profitability of the project.
There is minimal competition in this segment, since music schools currently only exist in the public sector.

We also need to remember the disadvantages:

You will have to obtain a number of permits and go through the licensing process, without which it will not be possible to conduct educational activities legally.
Such a project requires large capital investments, since the tools themselves are expensive.
There are difficulties in finding a sufficient number of students in small towns.

If you don’t know where to start such a business, or you lack experience in running affairs in the educational segment, then you should use existing franchises. Thanks to them, you receive a ready-made package of documents for registration, the material base for carrying out activities and assistance in establishing all processes, training staff, etc.

What does it take to open a private music school?

The most optimal form for running such a business is to create a legal entity. To do this, you need to gather all the co-owners, write the company's Charter, decide on the authorized capital, draw up a rental agreement for the premises or have documents confirming ownership. Based on this, the legal address of the company is determined.

Together with the application and copies of passports and TIN of all owners, they submit papers to the tax service. You will also have to pay a state fee. Having received consent, you need to start preparing the premises for the educational process. This requires compliance with all standards from the sanitary-epidemiological service and fire inspection. Only after a thorough check do they issue permits.

At the same time, you will have to register with Rospotrebnadzor and receive the relevant documents from them. The most difficult stage will be the licensing process. This case is being considered by the Ministry of Education. Before starting activities, it is necessary to check the availability of qualification documents from teachers. These can be diplomas of higher education, narrow specialization, certificates, etc.

Preparing the premises

When searching for a suitable building for your music school, it is very important to find the best location. These do not necessarily have to be the central areas of the city. It is much preferable to be close to other educational institutions - kindergartens, clubs and sections of different directions. Even a residential area of the city is advantageous, since many potential clients live there, and there is no competition.

It should be noted that all educational institutions in our country have privileges at the state level in terms of renting buildings. They are given a significant discount, which will save money invested at the very beginning. But before conducting classes there, it must be prepared according to all the rules required by the SES and State Penitentiary Institutions:

Ensure that each classroom and other work area meets government standards. For example, a classroom for individual lessons must be at least 12 square meters. m., and for groups – 18 sq. m. The sizes of rooms for staff, bathrooms, accounting and even wardrobes are also calculated. Check all the rules for landscaping in advance. According to average calculations, for 80-100 students there should be about 200 sq. m. total area.
Repair work is carried out in accordance with fire service standards, that is, using fire-resistant materials. But at the same time they must be safe for the health of students.
The entire space is divided into 5-6 classrooms, a teacher’s room, administrative offices, a bathroom, and a storage room for household needs.
Pay attention to soundproofing the premises so that the sounds coming from the classrooms do not disturb others and neighbors.

Material base

The most expensive item of expenditure is the purchase of educational furniture and tools. Depending on what areas your school will specialize in, different elements are needed. The most popular lessons on playing are:

piano;
vocal classes that require a piano;
violin;
guitar;
button accordion or accordion;
saxophone;
drums

Each of the instruments must be of high quality and in several copies. For some of them, consumables (for example, strings) are also purchased. In addition, to organize the educational process, you need study desks and chairs, music stands, teaching aids, posters, portraits of famous musicians, etc. For the administrative part and accounting, you will need standard office equipment.

Class schedule

It is important to properly organize the educational process. For this purpose, special unique methodological programs are being developed, which pay attention not only to the content, but also to the form of teaching. All classes in music schools are most often structured according to the following algorithm:

In the chosen major subject, 3 lessons per week are held for 90 minutes.
Lessons for mastering basic literacy, which include solfeggio and specialized literature - 1-2 times a week.

Take into account students' preferences as to when it is most convenient for them to come to class. There are statistics that schoolchildren can attend classes in the afternoon, after the general education process. But kids who are still in kindergarten learn information better before lunch.

Staff

For the full functioning of a private institution, it is necessary to form a staff of employees:

Teachers – one qualified specialist for each subject.
The head teacher takes on the marketing side of the matter, selects teachers, and controls the rest.
Methodist - develops manuals, works closely with teachers, and adjusts teaching methods.
Administrators - perform support and organizational functions, take calls, communicate with potential clients, create a class schedule, etc.
Accountant.
Cleaning woman.

If you have expensive tools, you can also introduce the position of a territory security guard. To begin with, civil contracts are drawn up with teachers with the condition of piecework payment. As the number of students increases and the school’s work becomes more stable, we can talk about a certain salary level.

To attract more students to a new school, you need to start an advertising campaign long before the start of the educational process. To do this, use all available means and communication channels:

Flyers and leaflets are distributed on the streets, which talk about an “open day” and invite everyone to receive detailed information.
Presentations, master classes, performances, and concerts are held at which students or teachers show their abilities and achievements.
Over time, it will be important to participate in most local events in order to receive awards and thereby increase the reputation of the establishment.
Create a website or groups on social networks where you will post all the interesting information, photos and video reports about the achievements of graduates.
Post advertisements or posters in educational institutions and residential areas so that as many potential clients as possible see your advertisement.
Take advantage of standard channels - newspapers, magazines, television, radio, etc.
Make sure to install a beautiful and attractive sign at the entrance so that it can be seen from the street.
Leave messages in people's mailboxes.
Register in the catalogs of educational institutions in the region.

And even then, you need to be prepared for the fact that in the first years of the institution’s operation, the school’s occupancy will not exceed 50-60%. And only as positive reviews appear and talented students graduate, we can talk about increasing the reputation and attractiveness of the institution.

You can download it here for free as a sample.

Financial part of the project

The creation of a private music school indicates certain expectations of profit for its owner. Therefore, it is important to draw up a business plan that will take into account all the expected costs of organizing the educational process and the expected income from classes.

It is also advisable to have some funds in reserve to ensure the operation of the school in the first months. After all, regardless of the appearance of clients and financing, you need to pay staff salaries, utilities, taxes, social contributions, rent, and, possibly, interest on the loan. On average, monthly expenses will be about 200 thousand rubles.

It is much more difficult to calculate the income received, since it will largely depend on the existing situation on the market - competitors, the level of demand, established prices, etc. Remember that in the summer the educational process calms down or stops altogether, so it is better to time the opening closer to the fall .

For example, if you conduct about 10,000 classes per year at an average cost of 300 rubles, you can make a profit of 3 million, which will cover all monthly expenses and help return almost the entire initial investment. It is important to approach the issue of pricing wisely. So, in the first years it is better to set low or average tuition rates. And only as the institution’s reputation grows, increase the cost of education.

Video: how to open a private music school?

Several examples of successful starts in the market of private music schools, including the sensational “Virtuosi” network, made many people think that business based on the desire of adults to learn vocals or guitar is a profitable business. Of course, there is no such general excitement as in the field of coffee to go, in this niche, and yet, there are those who want to open their own “music shop”.

But questions about what this business actually is and what it takes to run it remain open. Let's try to answer them.

What are the prospects?

Music in Russia is not the most common activity: only 30% of our compatriots have anything to do with this area. Basically, music schools are perceived as a circle for children, where children are often sent without asking about their desire. As a result, students either do not complete their studies or graduate from music school with the firm intention of never touching piano keys or guitar strings again. Although there are many who love music all their lives, as well as those who have the desire to learn to play an instrument or sing already at a conscious age.

Get ready for the fact that the audience at such a school is very “motley”.

Elena Ostapenko

Renaissance plus

A variety of students come to us. Among them there are many who already graduated from music school 5-10 years ago, and now would like to “refresh” their knowledge.

The second category is, of course, those who do not have any basic musical education. They come both to gain some knowledge, to master an instrument, and to learn one single piece. For example, we were learning a song with a girl who wanted to impress guests at a wedding in this way.

Also, those who study music but experience some difficulties often come to us. For example, a person wants to learn a piece, but he doesn’t succeed. Therefore, he resorts to the help of a teacher and takes lessons.

It is worth mentioning that competition in this area is quite strong, because you will have to compete not only with other private music schools. The main “enemy” is teachers who work individually. They can offer clients almost the same thing as you: professionalism, convenient scheduling and a personal approach.

For those who just want to play for fun, learn one piece or remember forgotten knowledge, there are also cultural centers in most cities. The risk factor here is that they can offer their services practically for free, which a commercial project in your face cannot do.

Recently, state music schools have also become competitors. For a nominal fee (500-1000 rubles per month course) they are ready to teach adults how to play instruments.

In a word, anyone who wants it can easily find an inexpensive option, refusing higher-paying commercial schools. Therefore, to stand out among competitors, you need to try. How exactly? Provide what they cannot provide: a special atmosphere, level of service and high-quality equipment.

What challenges await you?

A music school for adults is a business based on the human factor. This is the biggest difficulty, especially when working with teachers. After all, they must be excellent musicians, good teachers, and suitable employees - who would like it that the employee is constantly late, even if he is Beethoven and Makarenko rolled into one.

The second difficulty is that not just any room is suitable for organizing such a music school. Soloing on an electric guitar, singing into a microphone, playing the saxophone - all this can be enjoyable at most one evening a week. But daily loud concerts tend to drive you crazy. Therefore, opening a music school in a residential building is a failed option. Moreover, classes will be conducted mainly in the evening, when your clients come from work. Unfortunately, at the same time, the residents of the house come home from work and want to relax in silence.

It is best to open a music school for adults in a separate building, taking care of sound insulation. But finding such an option is not so easy. A compromise option is to rent space in an office building.

Please note that an individual approach to students requires individual study rooms, and not one large classroom. Therefore, most likely, you will have to rent the entire floor.

What does it take to open a music school?

A music school for adults is an informal institution, something like a club of interests. For students, this is of course a minus - they will not receive any documents confirming their graduation from the institution.

But for you in this situation there are only continuous advantages. Firstly, you do not have to obtain a license to conduct educational activities and waste time communicating with officials from regulatory authorities. Secondly, the absence of a license will allow you to build the program in a way that is convenient for your teachers and your students. With a formal approach, the latter would have to spend 7 years learning to play the piano, showing up for lessons regularly and on schedule. Agree, it is rare for an adult to agree to this.

Elena Ostapenko

Renaissance plus

In a private music school for adults, the student does not have to spend time on solfeggio or memorizing scales. He can study only what interests him, and when it is convenient for him.

Of course, an adult has a harder time grasping things, and it’s harder for him to learn: his fingers are no longer the same, and his memory fails, especially at an advanced age. But unlike children, all our students study purposefully, and this compensates for other shortcomings.

A few more words about features and capabilities

The revenue of your school depends on only two factors: the number of students and the assigned price per lesson. It is worth noting that business is influenced by seasonal factors. Holidays and the vacation season are a time when everyone wants to relax. Therefore, during the New Year holidays, May holidays and from June to September, classrooms are empty. But from the second half of January to the end of April and from September to December, you can notice an influx of students.

Today, many private music schools cannot in fact be strictly considered music schools. The thing is that they use additional ways to increase their income. Namely, in addition to music classes, they also teach painting or acting.

In this material:

Some types of commercial training are just beginning to develop. One of them is classes in music schools. Many aspiring entrepreneurs are thinking about opening such an establishment. To do this, you need to familiarize yourself with all the organizational and financial aspects, after which you need to draw up a business plan for the future music school.

What should a music school business plan include?

When developing a business plan for a music school, the following points should be taken into account:

Marketing analysis and identification of target audience. In the process of drawing up a marketing plan, it is necessary to monitor the market and identify the target audience, its volume and the demand for specific musical trends. In addition, you need to look at the number of similar schools in the city. This will help determine which music trends are in greatest demand, as well as create a SWOT analysis of competing companies.
Selecting a location and renting a building. It is best if your school is located near a general education institution that has benefits for renting premises and subsidies. In addition, the location directly affects its attendance. The room for a music school should be as spacious as possible (at least 200-250 sq. m), so that at least 4 classes, a teacher’s room, a bathroom, a utility room, a performance hall and a small hall (20-23 sq. m) can be easily accommodated there. . As for the cost of renting premises, in large cities it fluctuates around 100 thousand rubles per 1 sq. m. m, and in small ones - within 20 thousand rubles. for 1 sq. m.
Musical instruments and furniture. When drawing up a business plan for a music school, special attention should be paid to choosing high-quality musical instruments - they must be in excellent condition and of a good brand. To begin with, 3 pianos, 5 violins, 2 saxophones, 3 guitars and 2 button accordions will be enough. Despite the fact that the cost of musical instruments is the main expense item, they do not have a significant impact on the return on investment in the project. Another important point is the purchase of furniture: 35 chairs, a table and a sofa in the hall.
State. High-quality training is impossible without highly qualified workers who will ensure the stable operation of the music school. Recruiting excellent staff is the most important task, so this issue should be approached with full responsibility. The list of specialists should consist of teachers, a head teacher, a methodologist, 2 administrators, a financier and a cleaner.

Advertising a music school is an important component of business

Any music school needs advertising. We are talking not only about standard methods, including the distribution of leaflets, announcements, advertising on radio and television, but also about other methods. An excellent option would be to organize a concert to mark the opening of a creative educational institution, during which your teachers will perform and show what potential students can learn. You can also create a personal website and have pages on social networks. To make the whole country know about you, it is recommended to record videos of your students’ performances and post these videos online.

If you think starting this type of business from scratch is too difficult, there is another solution. Try to purchase a music school franchise, which will solve many pressing issues:

you will get the opportunity to work under a well-known brand;
you will constantly exchange experience with other network partners;
the level of knowledge of your employees will constantly increase through training and receiving modern teaching aids;
you will have a functional website with a user-friendly interface;
you will receive a set of documents regulating the work of the music school;
You will have access to a CRM system that will greatly facilitate maintaining your student database.

Financial side of business

The financial component of the business will be influenced by the training program at your music school. We are talking about an indicative list and number of classes. The size of the room, the list of necessary musical instruments, furniture and personnel will depend on this. When planning business activities, it is necessary to provide not only for registration and organizational issues, but also to calculate the possibility of obtaining maximum benefit from available resources.

Cost of opening and maintaining a music school

To open a private music school in a regional region of the country, where it is planned to teach about 60-80 students, you will have to spend money on purchasing:

musical instruments;
educational material;
furniture and office equipment.

It is also necessary to take into account the costs of registration and licensing and advertising. The total amount of required initial capital will be about 615 thousand rubles. As for the current costs of running a music school, these include:

rental of premises;
utility bills;
payment for advertising services;
salary.

Income amount

When calculating the size of the future income of a music school, you should take into account that during the first 2-3 years your educational institution will be no more than 70% full. The annual sales volume of services from such institutions can reach 10 thousand lessons, but this is provided that the music school is located in one of the largest cities in the country. Most music schools operate on a 2-shift teaching system. About 10 lessons are taught per day in 6 classes, that is, 1800 hours per month. Training is conducted 3 times a week and lasts 1.5 hours. Taking into account the average salary of 5 thousand rubles, monthly revenue will be 450 thousand rubles, while the net profit will be equal to 130 thousand rubles.

Business payback period

In this situation, the business will pay for itself in 3-5 months, and the amount of profit that the organization will receive will be 600 thousand rubles. Using this indicator, it is possible to determine that investments in opening a private music school can pay off in 1-1.5 years of work. As you can see, by opening such a creative educational institution, you will become the owner of a highly promising business that will bring a decent profit.

To achieve success in such a difficult task, it is important to develop a competent training program that will include unique teaching methods and an individual approach to each student.

	Investments: Investments 2,200,000 - 5,000,000 ₽ The first and only personal security service in Russia available on your smartphone. Personal Security ARMADA We met with the co-owner of the Armada.Vip company Alexander Aliev to find out why it is important to be able to call a bodyguard within an hour, in what situations he may be needed and how the market for such services is developing in Russia. Why did you decide to start a business related to...

	Investments: Investments 1,500,000 - 2,000,000 ₽ The federal network of speech communication schools “The Power of Words Kids” is an educational project for children and adolescents aged 5-16 years, aimed at developing eloquence, communication skills, getting rid of the fear of public speaking and the fear of being heard. To build a successful career and personal relationships, you need to be able to negotiate, persuade and clearly formulate your thoughts. We have created a complete system...
	Investments: Investments 1,490,000 - 3,490,000 ₽ The BestWay Car Service Network is a network of body and mechanic repair stations, which was founded in November 2014. Facts: Over 4 years, we opened 14 stations in 8 regions of Russia - in Nizhny Novgorod, Kazan, Rostov-on-Don, Krasnodar, Ivanovo, Yaroslavl, Vladimir, Dzerzhinsk. In 2017, the group’s cash turnover amounted to 211 million rubles. In 2018...
	Investments: Investments 8,900,000 - 12,900,000 ₽ An exclusive representative of a popular brand in the middle price segment, which has 140+ of its own stores in Europe. Franchise of the first European format decor, textiles and tableware store in Russia. A free promising niche for business in your city Description of the franchise HOMMY is the first franchise in Russia for a decor, textile and tableware store in a European format: adaptation to the mentality and demands of the Russian...
	Investments: Investments 28,000,000 - 50,000,000 ₽ Zamania is a family active recreation park. It combines in one concept a number of active play elements: trampoline areas, labyrinths, colorful nets, a rope park, bungee jumping, trolls, a football court, a sandbox, tubing and a specially designated area for kids, rooms for birthdays and master classes, a family cafe, etc. Zamania is... Adventures in any weather The most unusual and interesting...
	Investment: Investment 200,000 ₽ The Global Wedding is a wedding agency that has been providing wedding planning services in St. Petersburg since 2009 and abroad since 2014. In 2017, a representative office was opened in Moscow. The agency's clients are couples who want to organize a bright, memorable wedding. They value their time, often cannot be physically present in the city where the wedding is taking place, and they...
	Investments: Investments 3,000,000 - 3,500,000 ₽ International Language School is a language school of English, French, German, Spanish, Italian and Chinese with deep, systematic training, where each age and level has its own program. ILS is also a network of children's clubs for early teaching of foreign languages to children (from 2 years old). ILS is an opportunity for franchisees to become a center for training and...
	Investment: Investment 1,300,000 ₽ The brand "NALEVO Men's Haircuts" is part of the BEAUTEAM group of companies founded by Konstantin Suntsov in 2007. Currently in our Beauty Holding: 6 brands, more than 120 open salons, 30% of which are our own. The largest brand in the network is the largest chain of economical hairdressers in Russia and the CIS, “Hair in Order” (50 cities and more than 85 salons). How was it created...
	Investment: Investment 110,000 ₽ For the past 12 years, the Association of Visiting Workers has been providing care services for the elderly, sick and incapacitated patients, and the disabled. Care can be provided either hourly or around the clock, depending on the needs of the client. The company employs responsible and ethical employees who have the qualifications and experience in caring for patients in need. All of them...
	Investments: Investments 1,000,000 - 3,000,000 ₽ DH Design School is one of the leading modern design schools in St. Petersburg and Russia. The School provides training for adults in the following areas: “Interior Design”, “Graphic Design”, “Fashion Design”, “Landscape Design”. First of all, these are vocational training programs in which students, over the course of two years, receive the knowledge and skills necessary to start a successful career in a new…
	Investments: Investments 220,000 - 520,000 ₽
	Investments: Investments 10,000,000 - 15,000,000 ₽ In 2018, ADAMAS celebrates the 25th anniversary since the formation of the company. Today it is a network of more than 200 jewelry stores and its own production plant in Moscow. The breadth of the jewelry range includes more than 30,000 items and satisfies the needs of any buyer not only in Russia, but also in the CIS countries. Many unique product manufacturing technologies…

The demand for private educational institutions is growing every day, especially in large cities of our country. More recently, private music schools have begun to open, as many want to send their children there or want to attend it on their own as a hobby. Having chosen this type of business, you should carefully consider and be sure to draw up a business plan for a music school in order to calculate the most important aspects of the project. This example will help you create your own business plan.

Resume

Thanks to the popularity of private schools, courses, sections and musical institutions, sometimes entrepreneurs themselves think about implementing projects for small and medium-sized institutions. To increase demand, specialized courses are offered. Examples: teaching English, a physics and mathematics school, a school with a programming focus, or a music school where students practice quality musical instruments with motivated and highly qualified teachers.

A private music school is a rather complex project; it is still a new thing for entrepreneurs. It is important to write out a business plan and think through the nuances in order to obtain profitability. To do this, you definitely need a business plan for a music school with calculations that will take into account all costs, the cost of equipment and rental premises.

You can open a private music school on the ground floor of a former large store or in a government institution (we rent the premises). The value of such a school is in the high level and quality of teaching students how to play musical instruments.

Market analysis and target audience identification

When developing a marketing plan, it is necessary to conduct a market analysis, determine the target audience, its volume and demand for a specific area of musical disciplines.

The target audience is, first of all, parents of children aged 7 to 14 years (85-90%), adults, mainly women 28-40 years old (10-15%).

The most common instruments for which learning to play is in demand:

Piano (45%).
Violin (25%).
Guitar (25%).
Bayan (accordion) (5%).

It is necessary to look at the number of similar schools in the city and identify the most popular musical directions, and create a brief SWOT analysis of competitors. Highly qualified teachers and the location of the school are a priority.

Criteria for choosing a private music school:

School image.
Level of qualification of teachers.
Equipment (condition of musical instruments).
Proximity to school and home.
Price of classes.

Location and rental of the building (premises)

The location of a private music school directly affects its attendance. It is advisable to choose premises close to schools, kindergartens, and lyceums.

For a music school, it is necessary to consider spacious premises, at least 200-250 square meters, which will house at least 4 classrooms + a teacher’s room, a bathroom, utility room, and a performance hall with an area of at least 50 square meters. m and a small hall (minimum 20 sq. m). The room should have windows to provide natural light and a positive atmosphere in the school. It is undesirable to place a school on the 4th-5th floor; children should be comfortable going up to the educational institution, as well as getting to it.

The price of renting premises in large cities is within 100 thousand rubles per 1 sq. m. m, in smaller cities (but not less than 1 million inhabitants) the price is about 20 thousand rubles. for 1 sq. m. However, such educational institutions have some discounts for a large area, plus you can receive benefits and financial assistance from the state. Rent of premises in a government institution will be much lower, no more than 7 thousand rubles. for 1 sq. m.

Tools and furniture

The priority for a music school will, of course, be high-quality musical instruments. This equipment should be purchased in excellent condition and of a good brand, since parents often look for this when bringing their children to a private school. It is not recommended to buy a used tool due to possible wear and tear and problems with it. If after a year of work you have to re-purchase tools, this will negatively affect the profitability of the enterprise and bring reputational losses. In addition, you need to purchase furniture for the music school, namely:

Name	Price	Quantity
Piano	70 000	3
Violin	5 000	3
Guitar	5 000	3
Accordion	25 000	2
Chairs	600	15
Sofa (in the hall)	10 000	1
Teacher's desk	5 000	12
Plumbing	10 000	1
Household goods	2 000	–
Chairs for the hall	500	20
Total	391 000	60

The cost of musical instruments is the main expense item, but they affect the return on investment in the project.

To start a private music school, you need 2 pianos for 2 classes and 1 instrument for the hall, 2 violins for 2 classes and one for performances or for the teacher during classes, 1 accordion for a student and 1 instrument for a teacher. Next, you should look at the demand for lessons and purchase the necessary tools.

Before installing furniture and immediately inviting students, the tools must be set up for high-quality work. In addition, this process must be included in the schedule and the instrument must be retuned at least once every six months, this piano is especially sensitive.

State

It is possible to open a private school without a decent level of education, but the investment is unlikely to pay off even in a year. Most likely, no one will come to you. The guarantee of quality training is not only a high-quality instrument, but also highly qualified teachers. Clients place increased demands on their qualifications. In addition, the school must have employees who ensure order and discipline, as well as maintaining accounting records.

Required staff:

Job title	Salary	Number of units
Manager	40 000	1
Teacher	30 000	4
Cleaner	15 000	2
Security guard (night)	15 000	2
Accountant (part-time or remote)	15 000	1
Total	235	10

The manager and teachers work on a schedule 6 days a week from 9:00 to 18:00, a cleaner - from 14:00 to 18:00, a security guard is required on the night shift - from 18:00 to 9.00. An accountant will be enough for the period of submitting reports to the tax service, this is no more than 10 hours per month.

Registration

When opening a private music school, you should register your business as an LLC. To do this, you must submit documents no later than 2 months before the official opening.

In addition, it is necessary to obtain permits from Rospotrebnadzor, the fire department and a license to conduct educational activities. Documentation of teachers is very important, namely a certificate of qualifications and work experience.

Marketing

When opening a music school, it is necessary to develop an advertising strategy, especially for the payback period of the institution. It is needed both in cases of high competition between similar schools and in the absence of them. This is explained, in the first case, by the struggle for a place in a niche, in the second – by attracting students and their parents to art and creativity, because many want, but are afraid to attend private schools. When creating your brand, you need to win over potential customers and offer them something they can’t refuse. In any case, a marketing analysis is required at the beginning of project development, identifying needs, identifying parents’ fears, as well as opportunities and threats for school development in a given city and under specific circumstances.

The correct marketing strategy and identifying the needs of the school’s clients determine its profit and the payback period for its costs in the process of operation. Therefore, even before opening a school, it is necessary to notify the entire district of the city in which the school will be located about its existence. To do this you need:

Conduct a survey of the target audience (parents with children aged 7-14 years) both during field research and on forums and in groups on social networks.
Talk with the city school administration about cooperation.
Collect information on how many children live in this and nearby areas in order to form an approximate size of the target audience.

Decorate the entrance facade of the school with a beautiful large sign, inform people about the opening of the institution. This can be done in the following ways:

Flyers in the mailboxes of houses in the area.
Distributing flyers near the school.
Leaflets in schools, kindergartens (senior groups).
2 billboards (one in the school area, the other in a neighboring area).
Advertising in city newspapers.

Approximate estimate:

Variable spending

Don't forget about utility costs. Despite the fact that musical instruments themselves are not expensive, it is necessary to illuminate 200 square meters. m and heating them will cost at least 20 thousand rubles. per month You need to spend money on communications (telephone and Internet). This is necessary for the mobility and work of teachers - about 10 thousand rubles.

Registration of an LLC will require about 2 thousand rubles, and the license depends on the city where the private music school is opened and the number of open music classes. At the moment, we can conclude that the investments invested in the private music school project will amount to a minimum of 712,000 + a minimum of 10 thousand / sq. m. m (20,000) = 732,000 + cost of license (at least 5 thousand rubles) and additional costs (100 thousand rubles).

In the end

The business idea of opening a private music school is quite risky and not very profitable. According to experts, the average profit rises to 25%. However, there is now a demand for private schools with good offers, and there is a lot of free space in this niche. It is quite possible to create your own school and develop it to a strong and competitive scale, achieve a positive image and, using marketing tools, attract students from all over the city (if it is a metropolis) or from the entire region (if it is a medium-sized city). Success depends on the quality of education and effective PR of the school.