What kind of business is now in demand in a small town. What is the best profitable business to open in a small town from scratch?

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Business plan for the production of ceramic tableware

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• • 2.1. Some tips for successfully starting your business
• • Business idea No. 1. Opening a beauty salon
  • Business idea No. 2. Fast food on wheels
  • Business idea No. 3. Flower and houseplant shop
  • Business idea No. 4. Private kindergarten
  • Business idea No. 5. A husband for an hour is an ideal option!
  • Business idea No. 6. Production of keys
  • Business idea No. 7. Internet business in a small town
  • Other activities
• 5. Conclusion

Each of us at least once in our lives thought about starting our own business. For some it is an escape from the office and a reluctance to waste time and knowledge “on someone else”, for some it is the need for self-realization, and for others it is the opportunity to independently manage personal time. But the most important criterion for everyone who wants to create their own business in a small town or large metropolis is financial freedom and an increase in living standards. At the same time, those eager to set off on their own mistakenly believe that it is easier to succeed in large cities and metropolises than in small ones.

In order to refute this myth, let’s look at the concept of “small city”. As a rule, these are cities with a population of less than 50 thousand. And as practice shows, organizing and developing a business in a small city is much easier than in a large one.

In this article we will cover the following questions:

• What are the pros and cons of owning a business in a small town?
• What is the best business to open in a small town?
• What business ideas for a small city work in 2016 with minimal investment?
• How to start your own business from scratch?

So, let's start to figure it out in order.

Selecting business ideas that can be implemented in a small town

1. Advantages of doing business in a small town

Pros ( + ) own business in a small town:

1. Small starting capital. In small towns, business costs such as renting premises, utility bills, personnel costs and advertising are significantly lower.
2. High efficiency of word of mouth. In small towns, the popularity of a product or service is largely due to acquaintances and personal reviews.
3. There are quite a lot of empty niches due to the limited presence of goods and services. Many innovations appear in small towns with a significant delay, which, undoubtedly, can be taken advantage of by “bringing” a business idea from a large city in which it has already been tested.
4. Low competitive environment.

The main disadvantages ( - ) can be attributed to a limited potential audience (each client will be “worth its weight in gold”) and rather low purchasing power (in small towns, incomes are orders of magnitude lower than those of residents of large cities).

2. What new business can you open in a small town?

There is an opinion that a truly profitable business can only be opened in a big city, and there is no point in trying in a small city, but this is not so. Of course, the specifics of the business will differ from business in large cities, but the income will not be long in coming. Moreover, there are many more small towns in Russia than large ones, and it will be more profitable and easier to develop your business in such a city.

Tip 1. The first thing you will need to do is to carefully consider what type of business you will be involved in from a profit point of view.

The most important thing is to find out what services the population in your city needs.

There is no need to reinvent the wheel again; you need to know that a catering establishment or a hairdresser will always take root in the city center, and 24-hour stalls will be in demand on the outskirts.

Tip 2. When choosing the type of activity for your business, you should always take into account your inclinations and talents in a particular area. It is important that you like your business, otherwise you will not be able to achieve success.

It will be best if you start doing what you know how to do best.

So, if you know how to cook well, have a long-dusty diploma as a catering technologist or cook, or maybe you work in this profession, then, of course, you should connect your new business with your old one. Believe me, this will protect you from many difficulties associated with the subsequent opening and organization of the entire business. Knowing the basics and having skills in a certain area, in your case, should be assessed as a huge bonus that will help you out more than once in the future.

2.2. An interesting solution for starting your own business

It is worth considering what at first glance is a completely frivolous type of business, like tutoring. It is notable for the fact that it requires almost no investment, but the income appears immediately and you do not have to wait for years for the business to pay off.

Remember! Perhaps you are good at drawing, or play the guitar or piano, or maybe you know English well?

Now such a business is gaining more and more momentum, people are happy to send their children to study, or go to private teachers themselves for a lower fee than specialized clubs with professional teachers offer them. Moreover, this is a chance for you to minimize the risks that any beginning entrepreneur will inevitably face. Because such a business is much more mobile, does not represent technical complexity and quickly reaches the break-even point, taking into account the minimum initial investment.

If, nevertheless, you could not figure out what exactly is best for you to do, then proceed from the principle of which service areas are most in demand. A grocery store is always a win-win because people are always in need of food. But it is worth considering the location of your store in the city, because if there is a large, well-known grocery store nearby, the chance of making a good profit in this place will be significantly reduced.

Ideas for business in a small town: what kind of business to open

3. Business ideas for a small city: with and without investments

Organizing any business implies the presence or absence of initial investments. Small town business is no exception. Not every business requires investment.

Here's a list of some ideas that don't cost you anything.

3.1. Business ideas without investment in a small town

• Tutoring. Are you well versed in a particular area? Do you have teaching experience in educational institutions? Are you fluent in a musical instrument? Then this type of activity is for you. Place advertisements and recruit students.
• Cleaning services. Every housewife has cleaning products at hand. Tidying up the office, helping with cleaning after festive events - all this is a reason to offer your services and start earning money. If you wish, you can organize a whole group of such assistants and grow into a large cleaning company.
• Fluent in a foreign language - make translations.
• I have a sewing machine and experience working with it - sell mini-atelier and clothing repair services. This type of service is always in demand, especially in small towns where buying new clothes involves significant expenses.

And this is not a complete list. Here are more examples: accompanying children, walking pets, transporting in a personal car - it’s worth taking a fresh look at your talents and skills, and you’ll find something to your liking.

If you have small cash savings at your disposal, the scope of searching for your own business for a small city expands significantly.

3.2. Ideas for business in a small town with minimal investment

• A “husband for an hour” service. The higher your qualifications, the wider your client base will be. Minor home repairs, restoration of damaged items, plumbing work and electrician services - all this requires qualifications and a small set of tools, which will become your first investment. Required amount at the start: from 1000 to 5000 rubles.
• Haircuts, hairstyles, braiding– a very relevant type of service today. Investments include the cost of tools and styling products. This amount will not exceed three thousand rubles. If necessary, you can complete hairdressing courses. This is still 2000-3000 rubles.
• Creation and sale of handmade goods: soap, jewelry, cards, invitations, hair jewelry, decor for festive events. Material costs will not exceed 2000-3000 rubles. Recipes and master classes can be found on thematic forums and websites.

Read also how you can earn money with minimal investment in.

3.3. Starting your own business from scratch for a small (small) city with investments

If you are ready to invest the amount in start-up capital from 100 000 rubles and higher, then the expected profit will be higher than with little or no costs. Below are business ideas suitable for a small town involving significant funds:

• Produse store. A balanced assortment and low prices are the secret of success. No expensive exotics or exclusives. A neighborhood store with affordable, high-quality products will quickly become a local favorite. Costs for rent, equipment and personnel: from 100,000 rubles. (See How to open an online store from scratch - detailed instructions)
• Salon. The beauty industry is always popular in any locality. Particular attention should be paid to personnel selection. It is the masters who will either make your business successful or “sink” it. Expenses: from 50,000 - 100,000 rubles.
• Auto repair shop/tire shop. A few skillful hands and an influx of clients is guaranteed. In this type of business, geography of location also becomes a decisive factor. When choosing a location, focus on areas with high motorist traffic. Attachments: 50,000 – 100,000 rubles.
• Bakery. Hot baked goods will make people line up for you every morning. And if you introduce new items into the assortment, such as: pies and cakes to order, European pastries (strudels, croissants, snacks, etc.), then the success of your business will be ensured. Naturally, for a business such as a bakery, having a competent baker-technologist becomes an important nuance. Investments, taking into account all the requirements for food establishments, will be not less than 150,000 rubles.

We have provided a list of business ideas that can be implemented in a small town with minimal investment or without significant financial costs. Next, we will consider ideas that successfully work and were tested by many entrepreneurs in 2016 in a small town, in more detail.

3.4. Business idea: apartment building or hostel

An excellent way to make money in a small town can be the construction or arrangement of a small apartment building or hostel. All that is needed to implement such an idea is to apply for a loan from a bank, buy, rent or build an individual house of a large area and divide it into several apartments.

The simplest option from those listed is to rent a finished house with an area of ​​100-120 square meters using credit funds. meters, divide it into 3-5 apartments and rent out the property. This scheme can fully recoup all costs and achieve net profit in 2-3 months. You can also open a hostel in your home using this method; in small towns, the demand for hostels today is quite high. If you are interested in this earning scheme, we advise you to download our free course on how to buy an apartment building and earn from 100 to 300 thousand rubles per month.

How to purchase an apartment building

Download your free business plan

Watch a video from our specialist on how to organize a rental business in 44 days:

4. Profitable ideas for a small town

Business idea No. 1. Opening a beauty salon

Beauty will always be a successfully sold product. Girls who often visit such establishments and take good care of themselves, men who need a simple half-cut, a grandmother who is used to trimming her hair on the last Fridays of the month, and a child who needs his bangs cut will come to your hairdresser. In a word, these services will always sell well, especially if you guess the best location.

There are several business models. The first is an economical option. This is the best one to open in a small town where unsophisticated residents live. Services should be the most ordinary. There is a hairdresser here, a well-functioning nail service, and light cosmetic services (eyebrow plucking and tinting, etc.).

A beauty salon is a business that will always be in demand among the population of a small town

The second model is called business class. A makeup stylist, professional hairdressers, cosmetologists with medical education can already work here, who carry out procedures such as deep peelings, tattooing, and there is a solarium in the salon. To open a salon of this level, you will need to study the market of your city very well, because such a salon will “live” only where people have at least average income.

Don’t forget about the requirements and taxes that apply to all beauty salons, and if you keep cosmetology, it will be much more complicated, since cosmetic procedures must only be carried out by a doctor with a higher medical education specializing in “therapeutic cosmetology.” There are no such strict requirements for other personnel.

If you are planning to provide a massage service in your salon, then the conditions for maintaining staff here are more loyal. Massage can be performed by a specialist with specialized secondary specialized medical education. If you decide to provide such services in your salon, you will have to provide a list of documents to RosZdravNadzor. All preparations for opening a salon will take you at least a year. So if you want to start your own business from scratch in this area, you will have to be patient.

Business idea No. 2. Fast food on wheels

A mobile food outlet will bring good income, and the costs of opening such a business will be minimal. On the Russian market, a fast food van will cost you about $9,000. Previously, such vans could only be purchased abroad and for a large fee, but now several companies in Russia are engaged in their manufacture and the solution to this problem has been significantly simplified. The simplest van model offered by the Russian manufacturer Avtokholod costs approximately $5,000. This model is only suitable for cooking grilled chicken and shawarma and is not durable at all. The service life of the van is no more than 7 years.

Mobile food outlet-coffee shop - as a type of business that can always be opened in a small town

This business can be opened if you have a win-win point in mind where it would be possible to open a stall of this type. And don’t forget that placing such stalls in any places you like is prohibited. Each location will need to be agreed upon with the city administration; often you will be asked to move to another location. You also need to be prepared for this, including in a small city, where the competition seems to be not as great as in megacities.

Business idea No. 3. Flower and houseplant shop

Flowers are not vital, but oddly enough, they are a very popular product in the country’s markets. Especially during the main holidays: March 8, September 1, New Year. Also, flowers are often needed on a weekday - on a date, as a thank you to someone for a service or to a teacher at the university.

To open such a business you will need about 10000 $ . Of course, you may be able to save money, but it’s still better to focus on that amount. An area of ​​18-20 square meters is enough to open a small flower shop. The best store location will be near a large shopping center, if there is one in your city, or a large grocery store.

Photo of a flower shop

Also remember that a transparent display window well decorated with flowers, which attracts the eyes of passers-by, always outperforms the usual “Flower Shop” sign. The brighter the appearance of such a store, the more potential customers it will attract.

When everything has been decided with the paperwork, it’s time to rent a suitable room. Remember that traffic for a flower shop, as for any other type of business that involves sales, is critical. Think carefully about this aspect, and although renting a room near a large shopping center or store will be much more expensive than in a residential area, most likely the result will be much more effective.

It will be quite easy to negotiate with flower suppliers. Nowadays, there are many wholesale stores that specialize in flowers, and you can find out about them simply by using Internet resources. But don’t rush into cooperation with the first companies you come across; it is quite possible that after searching longer you will find a more profitable option for you, albeit less advertised.

At the beginning of your journey, you can hire two florists who would work in shifts. First buy only flowers that remain fresh for a long time. These are roses, gerberas, chrysanthemums. Indoor plants include phalaenopsis and anthurium orchids. It will be better if you understand at least a little about flowers and indoor plants, this will greatly facilitate your affairs and create understanding between you and your florists.

Business idea No. 4. Private kindergarten

In the current situation in Russia, the situation with government institutions, especially with kindergartens, leaves much to be desired. The costs of opening this business will not be small and you can’t expect it to pay off in the first year either. But there is good news: with persistence, patience and a good reputation, you have every chance of achieving excellent success in this area and existing for a very long time. Rumors about a good private kindergarten will spread throughout the city in an instant and you will not have a shortage of clients. But you need to remember that this type of business is very specific. Without proper love for children and your work in this field, you are unlikely to succeed.

Private kindergarten - as an example of a business for starting a business in a small town

Moreover, such establishments are always under the watchful eye of government agencies and are strictly checked by all possible authorities. Moreover, if you do not have the necessary pedagogical education, you will not be able to open such a business.

The premises of a private kindergarten must be at least 4 square meters per pupil. There are also separate rooms for sleeping, eating, and playing. A medical room is also considered mandatory. You will need special furniture and a separate entrance to the kindergarten. All personnel must have a pedagogical education. Work experience in this field and love for children should be the main arguments when hiring teachers and nannies.

To summarize, we can say that to open such an establishment you will need about 700,000 rubles. The amount is not small, but if you love children and are ready to dedicate your business to them, go for it, because the main argument is always your desire!

Business idea No. 5. A husband for an hour is an ideal option!

Probably the simplest and most inexpensive business would be “husband for an hour.” Of course, you will have to spend money on various tools and small spare parts, which you can then sell to your customers for a little more than what you bought them for. These will be switches, sockets, bolts, locks, possibly some parts of plumbing, light bulbs, etc. The range of your services will also be very diverse, so if you have gaps in any skills, they will need to be addressed as quickly as possible. Here is a list of services that you will definitely need to be able to do:

• Elimination of breakdowns related to plumbing;
• Repair of household appliances;
• Furniture assembly;
• Repair and replacement of sockets, switches;
• Installation of satellite dishes, chandeliers, toilets, cisterns, etc.

And this is not the entire list that you will have to learn to do quickly and efficiently. The business plan will need to take into account that some tools will be more convenient to rent rather than buy, at least at first. Because it often happens that an expensive tool will be needed only a few times over the entire period of time and simply cannot pay for itself.

You should also take into account that carrying out this work without a vehicle will be very problematic, so it will be a huge plus if you already have a car. If not yet, then you should think about purchasing it.

Registering such a business will be very easy compared to many others. In this case, registration as an individual entrepreneur will be enough to open a business, with an income tax form UTII(Read the article on how to open an individual entrepreneur). All initial costs for such a business will be no more than 50,000 rubles(including uniform, protective gloves and other necessary parts).

And remember 90% The success of such a business depends on advertising. Do not spare money, use any possible means of advertising your business. This includes a running line, and advertising in newspapers and magazines in the city; you can post advertisements on houses and stands. There is another bonus of this business - in a short time you can attract regular customers, who will subsequently bring the main profit.

Business idea No. 6. Production of keys

Agree, each of us has resorted to a key making service. This service always remains and will remain in demand, even in a small town. You don't have to be a master in this matter to start doing it.

Nowadays there are key making machines that do everything for you, and learning how to use one won’t be too difficult. Only, if you decide to get into this business, you need to be well aware of your competitors. After all, keys are not something that people buy every day. If there is already such a stall somewhere nearby, then it’s not worth taking on this business.

One domestically produced machine will cost you $1000. You can always find cheap spare parts for it and repairs will also not be expensive, and domestic machines are of high quality, so you will almost certainly choose it. You should not buy Chinese machines. Practice shows that their quality is much inferior to Russian ones, although the price is somewhat lower.

An ordinary stall is usually chosen for the premises, but you can also rent a small corner in a large store. Perhaps the latter option will be more profitable, since the stalls, as described above, are often subject to attacks from the city administration and perhaps at some point you will be asked to move it to another location, due to which you will suffer significant losses.

Business idea No. 7. Internet business in a small town

Today, more and more successful entrepreneurs are organizing online businesses that generate stable income. There are many types of services and products being ordered online, so why not start making money from it?

There are a lot of options for organizing an Internet business. To choose the most optimal one for yourself, we recommend downloading and studying our free course on how to start your own business from scratch on the Internet.

Other activities

Here are a few other business ideas for a small town and the minimum investment required to open them:

• Organization of holidays and events (from 10,000 rubles);
• Website creation (etc.) (from 40,000 rubles);
• Selling kvass (from 80,000 rubles);
• Growing vegetables and other crops (from 50,000 rubles).

In conclusion, we note that in any business you need to follow several important rules, without which you will either fail or have serious problems.

1. Monitor your business's reputation! You can't even imagine how well word of mouth works in a small town. Every person, before deciding on any service, especially during a crisis, will think very carefully and perhaps ask his acquaintances and friends about the services of the organization he wants to contact. In this case, almost 100% of success depends on how your customers respond to you.
2. We recommend focusing on the quality and reasonable affordable price of the product you are selling. Having established yourself as a good specialist, you will see how soon your hard work and perseverance will begin to bear fruit.
3. Don't forget how important advertising is for business. Every month, and more often at the very beginning, devote some time to submitting advertisements to newspapers and ticker tape. Most often, advertising is the key to the success of a newly opened business.

We have looked at only a few examples of what kind of business to open in a small town, since the list is endless. Choose something that you like, you will never get tired of it and then you will succeed!

5. Conclusion

Let's summarize:

1. Study the niche and competitive environment in the city in which you plan to open your business.
2. You should not rely on expensive items and exclusivity.
3. Estimate the start-up costs, they should be reasonable.
that will help you realize your business idea

What you can open in a small town: weighing the pros and cons + 3 tips for choosing your business + 40 business options in a small town.

Do you live in a small village or town and have a commercial background?

At the same time, you think what can you open in a small town?

Then the article is written for you.

Of course, there will be fewer potential buyers, but the costs of opening a project will also decrease (compared to a metropolis).

Competition in small towns and villages is usually low.

A small town is a populated area with a population of 50,000-100,000 people.

There are more than 80% of such towns, cities and villages in Russia.

Experts believe that opening a business in such towns is more profitable than in megacities.

What to open in a small town: taking into account the pros and cons

Let's look at the advantages and disadvantages of the idea of ​​opening a business in a small town:

Let's analyze the table and try to decide on the choice of case:

Are there not many entrepreneurs in the city selling basic consumer goods (food, clothing, shoes)?

Choose this particular line of business.

Basic goods should be understood as products that you cannot do without in everyday life.

There is always a demand for it.

Occupying this niche means ensuring your success.

Let's say the niche of traditional goods and services is relatively occupied.

Then you need to determine what there is demand for, but what competitors do not yet have.

You can offer these products to your fellow countrymen, simultaneously expanding the range of consumer goods.

The highest profits can come from organizing a small plant or producing using local raw materials.

But you should immediately take into account one very important point characteristic of.

The main end consumer is not city residents.

Such an undertaking will bring profit in the manufacture of large quantities of products aimed at delivery to the regions.

This is the most capital-intensive type of business in a small town.

Options for starting your own business in a small town

You are not the first to think about the question of what to open in a small town .

Let's look at various projects that have already been successfully implemented more than once in different localities of Russia.

Maybe one of these business options will appeal to you and will suit the area.

Its business in food and agriculture

“A man who is lucky is a man who has done what others were only about to do.”
Jules Renard

Therefore, selling food is an eternal business.

If you are located near a major city, you can arrange deliveries there.

Sell ​​the surplus products in your village.

What kind of business can you do?

Prepare pickles, marinades, preserve vegetables, fruits and berries.

They are sold to factories, cafes, and restaurants.

• Engage in milk processing (cottage cheese, cheese, cream are in demand).

Open a small cheese making shop.

A business in a small town can easily be positioned as an eco-economy.

And this topic is popular now.

Semi-finished products are also in demand today due to the total employment of people in large cities.

Good quality minced meat, dumplings, pasties, pancakes, dumplings, meatballs, meatballs, cutlets, dough is the key to your income.

Take up baking bread and baked goods.

The service will definitely be in demand.

Grandmothers now are not what they used to be: working and not in a hurry to burden themselves with grandchildren, knitting and staying at home.

A young mother often has no one to entrust with looking after her child.

Service station with driving school services.

This endeavor can be combined with a store selling auto parts and car resale services.

Photo salon.

Business can be combined with organizing the design and holding of special events (video and photography, production of booklets, photo books, portraits, toastmaster for parties, corporate events);

Sewing and clothing repair studio.

Additionally, you can open paid training courses.

Shoe workshop.


An establishment that, in times of total price increases, only becomes more popular.

Business can be combined with shoe making.

Creative activities for children.

Fitness, yoga for kids, foreign languages, drawing.

"Green tourism".

If a small town is located in a picturesque place.

Internet cafe.

With photocopying services, printing photos and texts.

Additionally, you can open training on using a PC.

Repair service for household appliances and appliances.

Like a shoe workshop, the business will definitely be in demand.

Workshop for reupholstery, repair and production of furniture.

Household services service.

An analogue of the “husband for an hour” business: chop wood for a client, dig a garden, hang a chandelier, fix a faucet, an electrical outlet.

The demand will be not only from single women, but also from retirees and busy young people.

Accounting.

You can start such a business without any start-up investment at all.

It is only important to have sufficient qualifications.

Vet clinic.

It also requires a specialized education.

It’s a big plus if clients have the opportunity to contact us around the clock.

After all, in small towns, few people have such a competitive advantage.

How to open a business in a small town in the field of trade?

Trade is a simple and popular line of business.

Often in small towns and villages, one store offers different product segments at the same time.

In this business niche you can open:

Flower shop.

In addition to arranging bouquets, they organize the sale of indoor plants, seeds, household and garden chemicals, tools, and related literature.

The organization of banquets and celebrations can be combined with the services of a toastmaster.

Baby food and goods store.

In especially small cities, it is better to present this product segment in a regular store.

Classic store (groceries or clothing,).

Online store.

You can organize the delivery of large equipment and other goods, and the buyer will not need to go to another locality to pick them up.

Your own business in handicrafts

You can try to make money from your hobby or skill, teach your craft.

But here the final consumer of the product will definitely be in large populated areas.

You will have to participate in fairs and outdoor events.

This will incur shipping costs.

If you don't have any ideas for what to do, take a look at these ideas:

Wicker weaving.

There is a prospect of expansion into furniture production.

Demand, however, cannot be called high.

Pottery.

You can present products not only at exhibitions and public events, but also in online stores.

Blacksmith craft.

A promising business that can be combined with welding work.

At the moment, the trend is voluminous scarves - snoods.

They are easy to produce and the demand for the product is high.

Making soap and candles.


It has become especially popular in recent years.

Involves making original blankets, pillows, bags, and panels from scraps.

Making jewelry and jewelry.

They use cold porcelain techniques, quilling, soutache embroidery, wool felting, wood carving, beadwork, tatting, and a traditional set of jewelry made from beads and stones.

Leather production.

Such products (saddles, harnesses, belts) are sold only to special categories of buyers.

Finding sales points is not so easy, and this needs to be understood.

What else to do in a small town and how to generate business ideas,

explained in the video:

An example of what you can open in a small town: your own apiary

Capital investments (30 hives): 130,000 rubles.
Payback period: from 1 year.

Let's look at how to open your own business using the example of an apiary (for central Russia and further south).

To begin with, you can purchase 10 hives and work without assistants.

Such an apiary will allow you to become familiar with the business, especially if you have never dealt with it.

You will pump out honey for yourself and sell the excess.

But in fact, such a volume of production is not a business yet, but only additional income.

An apiary of 20-30 hives is the minimum volume for self-employment status.

Such an enterprise can become the main source of your income.

As a rule, this is a family affair.

Apiary staff

We can talk about 50-100 hives.

Such a business cannot be opened without additional workers.

You will need at least 2 people for every 20-30 hives during the honey harvest season to look after them.

Duties need to be organized in shifts.

What tools will you need for your business?

• overalls (gloves, suit, mask with mesh);
• frames, wire;
• foundation;
• beekeeping chisel;
• bee knife;
• smoker;
• fork;
• drinking bowls, queen cells;
• preparations for the treatment of bees;
• honey extractor;
• wax refiner;
• hives.

From the second season, the apiary can generate on average from 20% to 150% of net profit.

You will learn how to start your business from scratch in a small town and what to do to make it profitable. What business ideas with minimal investment make the most sense in the province?

A small town is not an obstacle for large, much less medium and small businesses. Entrepreneurial people are everywhere - if only there is a desire, but you can realize your potential even in a small locality.

Don’t rush to move to big cities - their smaller counterparts also need jobs and quality goods/services. In this article we have prepared an overview of business ideas for small towns. These ideas are easy to implement and do not require large investments.

Business in a small town - how justified is it?

To begin with, there is no clear definition of a “small” city. This concept is relative and largely subjective. For one businessman, these are places with a population of less than 50,000 inhabitants, a second feels comfortable in cities with a population of 100,000-300,000 people, and for a third, even half a million people will be small.

According to official data, out of 1,100 cities in Russia, only 37 have a population of more than 500 thousand. This means we have many platforms for building a small local business.

Most often, those who have lived there all their lives or have relatives there open their own businesses in such settlements. But modern technologies make it possible to set up a business almost anywhere and control it in the future remotely.

At the same time, minimal investments are required to open, since the cost of rent and the level of workers’ wages in the province are much lower.

Small towns tend to lack infrastructure. People lack a variety of products, entertainment, and services. If you live in such a town, you yourself can confidently say what you lack as a resident.

But what if you are not familiar with the locality closely enough to know about its problems? Any startup starts with analysis. First you need to study the city and its infrastructure and find out what its residents need.

We have selected several current trends that are taking root well in small towns.

Popular business areas in the province

Let's look at the most popular areas of business in small towns.

Choose in these areas - you won't go wrong.

Services sector

Services are always and everywhere in demand by the population. But what is included in this broad concept? Hairdressing services, legal services, shipping services, home training, etc. Within a small town, it is better to pay attention to the types of services that residents need regularly. Tire fitting, car service, shoe repair.

Whatever area you choose, you need to carefully study your potential competitors and, if possible, collect “news from the field” - find out what residents are not happy with in their work, what needs to be improved and added.

Selling goods

The most banal, but at the same time a win-win option is a grocery store. In provincial cities, stores do not pamper residents with a variety of assortments, and federal grocery chains have not yet reached many.

In addition to basic necessities, residents lack quality clothing and shoes, household goods and other things. Market research will allow you to identify which areas are not covered and choose the right niche.

Production

Most often, small towns are located near some kind of factory - a city-forming enterprise where most of the population works. Open your own production - not a factory, of course, but a small full-cycle enterprise. For example, a bakery - in many cities there are problems with quality bread. If you occupy this niche, there will be no end to buyers.

In addition, labor is cheap here and there will always be employees for a company that assembles shovels, for example, or produces paving slabs. But then it will be necessary to establish sales in other regions and regional centers.

You will not only earn money, but also create additional jobs, and in case of great success, a family business that you will pass on to your children.

What kind of business can you open in a small town - TOP 8 ideas that work

This is just an indicative list and you don’t have to limit yourself to it.

Flower business

I would like to voice an unusual but interesting option for making money on flowers.

Small towns are full of private houses where hardworking women compete in growing a wide variety of flowers. In the summer, organize the purchase of the most beautiful specimens for a small fee and put them together into successful compositions. And in winter, engage in the traditional supply of flowers for the holidays and provide decoration services for weddings and other celebrations.

Renting out premises

This profitable option is for those who have free money to purchase residential or commercial space. Pay attention to the towns at ski and traditional resorts - during the high season, daily rentals are in great demand. And in the low season you can rent out the premises to business travelers.

The advantage of this option is that you will not lose the money invested if it fails.

Commission shop

Since in most cases the level of wages and the purchasing power of the population are low, people often have to turn to Second Hand stores.

It won’t be difficult to arrange the supply of things; you just need to take into account the tastes of the population. If you want to expand your business, sell not only used clothes, but also other goods. A pawnshop becomes a logical continuation of such a business.

Repair of household appliances

In areas with a population of more than 20 thousand people, there are already federal chain stores that sell modern household appliances - all kinds of multicookers, coffee machines and hobs.

Not every man knows how to repair newfangled equipment. And well-worn microwaves and vacuum cleaners also require periodic maintenance. People here are more used to repairing things rather than throwing them away when they break. Therefore, a flow of clients to a good specialist is guaranteed.

Opening a private kindergarten or development center

If in large cities people pay 10 thousand or more for a private garden, then here be prepared for lower bills. However, private kindergartens are in great demand among the population amid a reduction in preschool institutions. Of course, in this case it is necessary to carefully select personnel and control food.

Provincial cities lack a variety of entertainment and educational programs for children. Within the development center, you can offer several groups to choose from. The only question here is where to find competent personnel.

Nowadays there are a huge number of developmental programs for children that do not require special training - you just need to love children.

Finger painting, sand therapy, baby yoga and first steps in English will fit perfectly under one roof. And the traditional children's playroom will become a favorite place to spend time for mothers and babies.

Furniture repair

Low wages do not allow residents of the province to buy expensive modern furniture. However, everyone has a need for beautiful and high-quality things. If you have a friend in mind with golden hands, organize a tandem, where you will organize the business and attract clients, and your friend will repair and update outdated furniture.

You just need to purchase the necessary tools and materials, and send a friend to a course in upholstery of upholstered furniture. This is a very profitable option, despite its apparent simplicity.

Hairdressing services

It also happens that in small towns there are not enough beauty specialists. Hairdressing services will be in demand always and everywhere as long as people grow hair. But besides this, women love manicures, cosmetology, and makeup.

If you have a diploma as a hairdresser and are inclined to open your own office, take courses in makeup or aesthetic cosmetology. This way you will expand the list of your services, which means you will increase the number of clients.

“Everything for 50” format stores

This is a real money magnet, especially in small towns. The biggest difficulty in organizing the work of such a store is calculating the profitability of sales, since the purchase price of some goods is higher than the selling price.

This is compensated by a large markup on other groups of goods. You can start small by stocking your shelves with cheap and functional products. And in the future, after studying the needs of the population, we will expand the range. And promoting such a store is as easy as shelling pears - housewives and word of mouth will do it for you.

There are other options: buying a franchise of a popular catering establishment such as KFS, a dumpling shop or pizzeria, a karaoke bar, a bowling alley or a dry cleaner, where they will help you at the opening stage. But they are quite expensive and have their pitfalls, so we’ll leave them for another article.

Where to start - step-by-step instructions

The key to the success of any undertaking is a properly drawn up plan to achieve the goal.

Take advantage of expert insights.

Step 1. Choose a direction and analyze competitors

First, decide which direction will bring you more pleasure in your work. What can you do with enthusiasm?

After you find the answer to this question, answer the following: will this business be useful and in demand in the location you have chosen?

If yes, then move on to studying your competitors. The following indicators are important here: their location and distance from each other (it is better to visualize this on a map); level of service, price range and breadth of assortment.

It is better to summarize all these indicators in a comparative table, which will clearly show the pros and cons of your competitors. Take the time to visit their establishments yourself and personally evaluate the work.

Step 2. Draw up a business plan

In the business plan, you need to take into account all the costs and write down all the steps to implement your idea.

First, write down each task and the time it will take to complete it in as much detail as possible:

• searching for suitable premises;
• selection of employees;
• search and purchase of equipment;
• sign making;
• what repair work needs to be done in the premises;
• employee training;
• registration of a legal entity - for a small business, an individual entrepreneur is enough.

After that, start calculating costs.

Here are the main expense items:

1. Rent.
2. Internal and external design of the point.
3. Equipment costs: no need to buy if you can rent.
4. Salaries to employees.
5. Advertising costs: outdoor advertising and advertising on social networks, posting advertisements, making booklets (optional depending on the type of your business).

Step 3. Launch the project and look for clients

After you have completed all the points of your business plan, decide what you will do yourself and what it is better to entrust to contractors. Often, new entrepreneurs take on the entire burden of tasks to reduce costs and fail.

If you don’t know how to attract customers to your “Everything for 50” goods store, then trust in the hands of SMM specialists who will be able to show advertising of your store to residents of the town.

How to correctly analyze the market and competitors

Competitor analysis provides basic information for drawing up a business plan based on market needs. A competitor location map will help you choose the optimal location for your point.

Keep in mind that it is advantageous to locate next to related businesses. Thus, it is advisable to place a flower shop near a candy store or alcohol store; tire service - next to the car service; furniture repair - next to the furniture store.

A competitor comparison chart provides comprehensive information on what prices to charge and what products or services to add to your portfolio to outperform your competitors. To complete the picture, ask your friends or post a survey in the settlement group on social networks.

The more you know about your competitors, the higher your chances of beating them.

How to grow your business

Competition in the province is often small but fierce. How you establish yourself initially among locals will play a key role in the future of your business. Therefore, always try to provide the best possible service.

Large retail chains took an example from the West and were the first in the country to introduce service standards. These standards take a long time to reach provincial cities, and here people pay more attention to the politeness of the staff and the quality of service.

Teach your employees to smile and wish them a good day - and you will soon notice an increase in the number of regular customers.

Regularly conduct mystery shopper raids on your toughest competitors and use the information you receive to improve your business.

You shouldn’t spread rumors like “one client told me that he recently bought expired goods from Vasily” if you can’t back them up with anything. Word of mouth in villages works both ways, and in this way you will only ruin your reputation.

Loyalty programs work great in conditions of limited competition. Since there are not many clients, try to look for an individual approach to each one. Friendly attitude and individual privileges are the best engine of trade in such conditions.

What is the basis of a successful business in a small town?

And a few more fundamental success factors.

Remember them and don’t forget to put them into practice.

Product Availability

Keeping in mind the level of salaries and purchasing power of the population, try to keep prices always at the same level. And take this into account when developing a price line - in the difficult conditions of small cities, price stability is important to people.

And don’t forget that in a city that can be walked around in 30 minutes, it’s not at all difficult to go to a nearby store where prices are lower.

Close attention to competitors

A small number of competitors is one of the main advantages of entrepreneurship in small towns. Always stay up to date with your competitors and changes in their work. Any mistake by a competing company is a chance to improve its performance.

Consistently good reputation

The opening of a new store is a big event for the life of a provincial town, so be prepared for close attention from residents.

During this period, everything must be impeccable - the quality of service and goods, the level of service and promotions. If you manage to win the favor of buyers at this stage, then you are guaranteed a flow of regular customers.

A few more ideas in video format:

Conclusion

You don't have to live in a metropolis to open your own successful business. Quality and a serious approach to business are valued in any city. Technologies used in business today allow us to work from anywhere in the world.

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