People give preference to one color, or at most two or three (depending on where these colors are used: in clothing, furnishings, etc.). One popular question is: “What is your favorite color?” Is not it? The answer to it can not only satisfy simple curiosity, but also help to unravel the character and emotional make-up of the individual. Of course, it cannot be denied that over time a person’s taste and preference for color can change.

Before you start reading, think about which color is your favorite and which one will be relegated to last place: red, pink, orange, yellow, green, light green, light blue, lilac, blue, purple, brown, beige, gray, white, black.

Red

The color red symbolizes the unbridled desire for success, dramatization of experiences, and a feeling of fullness of life. This is an incentive for all activities, activity in all possible areas. A person is distinguished by courage, willpower, authority, quick temper, sociability, and a tendency toward altruism, if red is his favorite color. If you place red in first place, it means you want to intensify your emotional sensations and act energetically.

However, the bright, joyful picture also has a downside... since you crave bright colors in life so much, routine can drive you crazy; impatience leads to fickleness and inconstancy.

It is difficult for you to remain objective, your behavior is characterized by self-confidence and stubbornness. You prefer, after listening to someone's advice, to do things your own way. Patience is not one of your virtues. However, other people are interested in you and you motivate them to take action. The world would be a boring place without red people.

Since the color red is associated with a frantic lust for life, excitement and passion, not liking this color may mean that you are unlikely to feel such intense emotions right now. Perhaps you are put off by the aggressiveness and pressure associated with the perception of the color red. Or perhaps you are still looking for more satisfaction from life, but are afraid of being drawn into its cycle?

People who are irritable, tired, worried about many problems often turn to cooler colors in search of rest and relaxation - this is a natural defensive reaction.

People who put this color in last place have an inferiority complex, fear of quarrels, love of solitude, and instability in relationships.

Pink

Pink is a softened red that combines passion and purity. This color is associated with romance, freshness, sophistication and tenderness.
A person who prefers the color pink spends his entire life in a world of dreams and anticipation of miracles.

He dreams of sublime love, he is gentle and relaxed. He is a terrible opponent of paradise in a hut - he loves comfort and coziness. Often “rose-colored glasses” replace reality for him, so calm is his second self. But a meeting with harsh (if at some point it is such) reality can unsettle him for a long time. It happens that a “pink” person often lets those around him down because he overestimates his strength. But after troubles and storms in life, he calms down almost instantly. Such a person often promises much more than he can fulfill, but his plans are often illusions.

If you put pink in last place, it means that you are a pragmatic person and do not like to “have your head in the clouds” in vain. In general, soft, moderate shades are not characterized by emotionality, which is why many people are indifferent to the color pink. If you don't like pink, you may be looking for a splash of excitement and this color is too calm for you.

Orange

This is the color of people who have extraordinary intuition and are prone to daydreaming. They absolutely love to shine in any society and be the center of attention. Possessing many abilities, such people are most likely original, but not brilliant. Flaws?

Let's turn to the ancient Italian comedy of masks - where the color orange meant hypocrisy and pretense! People whose favorite color is orange are often fickle: such a person will most likely call the person he recently met his best friend. In love they are independent and always ready to conquer new worlds!

If you prefer peach tones, you have the same qualities as "orange" people, but you are calmer and even less aggressive, you are just as friendly and charming, and even softer in communication. You are capable of working just as hard, but in the game you often choose the role of observer.

If you put the orange color in last place, apparently you don’t like too bright colors in life: you don’t like noisy parties, irrepressible fun, loud laughter, boasting and intimacy on display. Therefore, you find it difficult to get along with people and may even be considered unsociable. You prefer a narrow circle of really close friends to a huge number of acquaintances, and if you find a friend, it’s a friend for life.

Yellow

The color yellow is perceived as luminous and warm, as it is strongly associated with sunlight. This color sparkles with optimism; it symbolizes calmness, ease in relationships with people, and intelligence. Being loved means being sociable, curious, courageous, adaptable, and enjoying the opportunity to please and attract people. People whose favorite color is yellow are original, endowed with a rich imagination and developed artistic taste. Possessing an inquisitive mind, they love everything new and interesting. If you like the color yellow, you are most likely a reliable friend. Your ambitions are often realized and you generally have a very bright outlook on life.

However, you are often selfish and do not like to be second. You can be generous, but you are often distrustful, which can make you seem like you shy away from people. Sometimes you are intolerant of other people's ideas, which seem to you to be not as well thought out as your own. You sincerely care about the good of society, but are still more inclined to think about it than to take action. “Yellow” people are prone to pedantry, but at the same time they are quite satisfied with the world and are happy.

If you dislike the color yellow, then you also dislike the traits that “yellow” people have. You are a realist, practical person with utilitarian preferences and are likely to be critical of those who do not share your views. You are skeptical of new ideas and would rather focus on familiar things than try something new. A guaranteed result is always important to you, since you prefer to reliably protect yourself from disappointment. If you put yellow in last place, then most likely you are a focused, pessimistic person, and it is difficult to make acquaintance with you.

Green

Green is the color of nature, nature, life itself, spring. The most “natural” color fascinates with its balance of warmth and coolness, and “green” people often turn out to be confident and balanced in character. They are diligent citizens, caring parents, caring neighbors - discerning, kind and generous people.

If you prefer green, it means that you are afraid of other people's influence and are looking for a way to assert yourself, since this is vitally important for you. You are smart and understand new ideas on the fly. On the other hand, you will rarely agree to take risks and try something new where you can follow a proven, generally accepted path. “Green” people never suffer from a lack of appetite, and even if they have to go on a diet, they rarely manage to lose weight. One of the worst traits of these people is their tendency to gossip and envy.
The dark green fan is stubborn and persistent. Those who put this dark green color in the first place are mostly straightforward, uncompromisingly committed to fulfilling their own decisions, and show a tendency to idealize themselves, while at the same time having a tendency to forcibly improve others.

Anyone who does not like the color green is afraid of everyday problems, the vicissitudes of fate, and in general - all difficulties. A person who has resolutely rejected the color green often complains that others demand too much from him. Those who put green in last place can hardly be called sociable or sociable. The natural need to be accepted by a group of people is more likely to push you away from them than to force you to join. You don't like to act, think or look the same way as most people around you act, think and look. Picnics and parties, and even trips to visit relatives are not for you.

Salad

Light green is considered the favorite color of people with a commanding character and a rather cynical outlook on life and relations between the sexes. Such people like to suppress and boss not only at work, but also in the family. Such people generally have a fear of active action: they are always afraid of getting into a difficult situation. But they like to push others to be active and wait: what will happen?

If you put the salad color in last place, then most likely you are a closed, uncommunicative person, you do not like to command people, it is much easier for you to obey. At the same time, you are an obligatory, tactful, and sometimes even delicate person.

Blue

Blue color is a symbol of impressionability, affection, fidelity. Those who put blue in first place easily become discouraged in moments of failure. This is a typical infantile tone, and if an adult prefers it, it means that he has retained the “child” and associated character traits within himself. Blue color speaks of freedom, carelessness, and a tendency to change the situation.

This is the color of artists, and not necessarily artists by profession. Such people love life, love to play beautiful roles in it, adore success and, as a rule, achieve it easily. They strive for recognition. If they like their work, they achieve great success in it. If a person prefers light blue, then he cannot stand loneliness and, as a rule, suffers deeply if emptiness forms around him. He is naturally very sociable and has many friends. He knows how to give a lot, but wants to receive just as much in return. Among the few qualities that complicate his life is the fear of loneliness.

If you decisively reject the color blue, then this means inner restlessness and a desire for change that will help get rid of depression and passivity.

Lilac

People who love the color lavender often prefer it over all others. Such people like to be considered different from others; They are savvy, although they are not always distinguished by a subtle mind. “Lilac” individuals strive for perfection and even sophistication in life; they have a fantasy about a world in which all the “dark” sides of life can simply be ignored. Appearance and the first impression of the interlocutor are very important for such people.

Aristocraticism and a tendency towards sentimentality are associated with the color lilac, as well as romance, nostalgia and sophistication. Because this color is very close to purple, lilac people are often creative and enjoy supporting talented people.

If you put lilac in last place, your approach to life is businesslike. You don’t like it when your interlocutor flirts with you or avoids direct conversation, since you yourself prefer to be straightforward. You are not subject to nostalgia because you live in the present. Those who dislike the colors purple and lilac also have a strong dislike of superficiality in behavior or appearance, and usually do not hide it. They usually perceive the color purple as bland and boring.

Blue

Blue is the color of calm and tranquility. This is probably the most widely preferred color. Since this is the color of the sky, it is usually associated with the spiritual exaltation of a person, his purity. If you like him, it speaks of modesty and melancholy; such a person often needs to rest, he gets tired quickly and easily, a sense of confidence and the goodwill of others is extremely important to him.

People who prefer blue are gullible and need to be trusted. Sensitive to the needs of others, capable of strong attachment, such people have a hard time experiencing any betrayal or disappointment. They do not avoid large companies, but, nevertheless, prefer to remain among close friends. “Blue” people strive for harmony, calmness, patience and perseverance, and tranquility. They are conservative, reliable, have an even temperament and think twice before saying or doing anything.

If your color is blue, you have a strong sense of responsibility. You should be careful that pedantry does not make you too demanding of others. However, your attentiveness to people and gentleness will outweigh the negative traits of your character.

The rejection of this color reveals a person who wants to give the impression that he can do anything in the world. But, in essence, he is a model of uncertainty and isolation. Indifference to this color speaks of a certain frivolity in the field of feelings, although hidden under the guise of courtesy.

In general, dislike of the color blue means anxiety, restlessness, and the need to break out of the surrounding monotony. Perhaps you want to change jobs, or even change your whole life in search of experiences. You are probably tired of the fact that someone is constantly “relying on you,” but your conscience does not allow you to give up everything. Do you wish you were rich or famous (or both?) because sometimes you feel like it allows you to enjoy life without having to work so hard. Deep, rich blue is often associated with sadness and melancholy, which is why some people put it in last place.

Violet

Anyone who loves the color purple is an unusual person. He strives for freedom and independence, loves surprises and zigzags. He may seem “sleeping,” but in his soul he strives to fly, dreams of wings in order to fly as high as possible. He loves intellectual communication, and, by the way, he often lacks it! Lovers of the color purple often have remarkable intelligence.

“Violet” personalities are mysterious, have a creative mind and quickly perceive sublime ideas. The color purple is often favored by artists, as well as people who feel that they stand out from the monotony of the crowd around them. If this is your color, you are most likely generous and charming. Purple is often associated with observation, receptivity, vanity and changeability.

Since purple is a combination of red and blue, which are perceived as opposites, your character is characterized by a combination of contradictory traits, and you constantly try to balance between these opposites - the excitement of red and the calmness of blue...

Purple people are considered easy to live with, but difficult to truly get to know. You can be secretive, so even in those moments when you reveal your soul, your closest friends may not always fully understand you.

If you don’t like the color purple, then you are a materialist, you are used to justifying your views on life, you value stability, clarity, and symmetry. They are straightforward and open in communication, and apparently do not like people who are arrogant, unnaturally refined, or judge things superficially.

Brown

The color of Mother Earth is associated with strength and reliability. People who are partial to shades of brown have an even character, a strong sense of duty and responsibility, and value subtle humor, simplicity, comfort, quality, harmony and home. A fan of the color brown is thorough and tries to take only deliberate actions.

He prefers loneliness and silence rather than noisy company. Such a person is distinguished by severity in relationships, perseverance in life and frugality. He loves power and strives for it. For him, the most important thing is to stand firmly and firmly on the ground. Such a person rarely makes a brilliant impression on others, but in difficult times you can rely on him. A “brown” person is active in love and devotes a lot of time to it, although love will never prevent him from controlling himself (if only in order not to completely lose his head). He is also inclined to think about the problems of the world, and if he sets a goal for himself, he will achieve it at all costs!

Brown people are loyal friends, understanding but inflexible, they have strong opinions and can be intolerant of those who think, speak or act too quickly. They are attentive to money, know how to look closely at a product and make a profitable purchase.

If you put brown last, then you seem to fantasize about a lot of things - for example, you dream of traveling with a traveling circus or becoming a racing driver... everything new excites you, and ordinary things seem incredibly boring. You are a witty, impulsive and generous person. Life on a farm is not for you, and couch potatoes make you bored. You love people, but they must be bright and outstanding. A serious relationship can be very risky for your partner - after all, it is so difficult to get you to sit in one place!

Beige

“Beige” people have the same basic distinctive features as “brown” people, only these features are greatly softened and do not appear so clearly. Creamy beige and honey tones take on many of the qualities associated with yellow, while pinkish shades of beige are closer in mood to pink.
The color beige is liked by sincere people who value quality and practicality and strive to remain neutral in difficult situations.

If you don't like beige, you are more reserved than those who don't like brown, but have many of the same qualities. The pallor of beige color symbolizes for you a pale existence - boring and tedious. You hate routine.

Grey

Gray is the favorite color of sensible and distrustful people who think for a long time before making any decision. People who prefer this most neutral of all shades have the same neutral attitude towards life, as if they are trying to protect themselves from a crazy world by wrapping themselves in a reliable blanket of neutrality.

If this is your color, you obviously prefer a safe, prudent, balanced lifestyle, and unlike red lovers, you seek contentment rather than excitement. It is important for you to maintain the “status quo” in any situation.

You often make compromises in life. You are practical and calm, and do not like to attract attention, enjoy work and strive to be useful. In general, you are a leisurely, conservative, reserved and reliable person.

Not liking gray means not liking neutrality. You would rather be right or wrong than abstain. Ordinary life is too boring for you: you strive for a fuller, richer life. Perhaps this forces you to often change your attachments, interests and preferences in search of your happiness...

In a word, people who do not like this color have an impulsive, sometimes even frivolous character.

White

It is a synthesis of all colors, which is why it is the ideal color, the “dream color.” It contains a significant meaning, since it simultaneously conveys the brilliance of light and the coldness of ice. This color can be preferred by a person with any character; it rarely repels anyone.

White color symbolizes purity. Those who prefer pure white to other tones are usually distinguished by accuracy in everything, they are careful and insightful, critical and somewhat fussy. White also signifies self-sufficiency and, often, innocence. He is like a memory of childhood and simplicity...

Dislike of white does not mean that you are a disorganized or unkempt person, but it is unlikely that you are completely possessed by a passion for order, especially since you cannot be called too fussy a person. Slightly asymmetrical things are much more interesting to you than ideal proportions, and a few specks of dust on a bookshelf do not make you want to immediately start a big cleaning. You are relaxed, and it’s a pleasure to spend time with you in company.

Black

Black is not really a color, but the absence of it. However, black has an unusually large number of adherents. The person who chooses it is always ready to fight, he is full of fire and passion. The feelings of the “black” absorb him entirely, sometimes overwhelming him.

This is the color of rebellion, the elements, but not a voluntary feeling, but inspired by circumstances or other people. Alas, a lover of black cannot always correctly assess the situation, which is why he loses and suffers greatly. In his life, intimacy plays a leading role; he is very passionate, a kind of “king of the night”, loves to love and be loved. Regardless of the goal, he always goes ahead without stopping. In a relationship with him, you will definitely encounter uncontrollable emotions.

Often the color black symbolizes a joyless perception of life. Anyone who prefers to dress in black (except for mourning symbols - this is a special case) often perceives life in gloomy tones, is unsure of himself, unhappy, and prone to depression, because he has no doubt that ideals in life are unattainable. Frequently changing a black suit or dress to another, brighter one is an indicator that pessimistic moods are dissipating.

For people who put black in last place, this color can be associated with absolute negation... it is an eternal secret, an abyss, a black hole... It can symbolize death and mourning. Perhaps you were afraid of the dark as a child and forgot about it, but feelings of discomfort haunt you when you look at the color black. However, black may simply seem too heavy and dark for you.

You most likely feel uncomfortable in the company of people with sophisticated manners - you prefer sincere people who do not burden themselves and others with the conventions of social status.

What does your favorite color say about you as a person? The meanings of colors and their shades have carried hidden messages since ancient times. Experts say that the chosen color determines a person’s character, his principles, values, fears and complexes. Let us briefly examine the meanings of colors and their influence.

Emotions and color

Psychologists have come to the conclusion that some events are strongly connected with the psychology of color and color meaning. Thus, black and gray shades carry information about grief, mourning and tears. Joyful events are associated with brightness and a riot of colors. These include orange, yellow, pink, shades of green, blue and so on. Let's analyze the meanings of colors from two perspectives: the characteristics of people who prefer one or another shade, and the general impact on emotions and mood.

Black

Let's look at the meaning of black. It does not always carry only a negative message. It all depends on the situation. If this shade predominates in the child’s drawings, it is recommended to contact a child psychologist. But everything is not so simple. Let's turn to the wardrobe. This is the shade preferred by wealthy people. Black makes you feel more powerful. A person who prefers black does not strive to be invisible. Just the opposite. He subconsciously tries to attract attention to himself, preferring to remain in an aura of mystery for those around him. Those who love black love to experiment in the love sphere, and they will not be bored in bed.

White

Like black, the meaning of which is not always negative, white combines several characteristics, including, oddly enough, a negative aspect. Everyone knows that he represents purity, innocence and openness. White is also a symbol of freedom and the destruction of stereotypes that prevent you from breathing freely. It acts as a symbol of equality because it combines other colors. People who prefer it are perfectionists. They love their work with all their hearts and devote themselves to it without reserve. They are very open and easily recognize lies. The dark side of this color is that it has the ability to suppress and represents emptiness. In some eastern countries, where there are beliefs about the rebirth of the soul after physical death, white is associated with the afterlife and is considered the color of eternal life. Therefore, clothes of this color are worn at funerals, in contrast to the traditional black color in Russia and Europe.

Grey

According to surveys, this is one of the most unpopular shades in the wardrobe. It represents the middle between white and black. If a person chooses him, you can be sure that he puts logic, calculation, and mind first, and not feelings and emotions. It is considered a symbol of order and balance. It is recommended to be worn by timid people to increase self-confidence. Psychologists claim that lovers of a gray shade are in crisis, emotionally and morally exhausted, on the verge of a nervous breakdown.

The Grays can help reassure those who need it. They are very modest by nature and do not like to stand out from the crowd. Although gray is calming, it cannot open up prospects for the foreseeable future. It does not have the energy component for beginnings and accomplishments.

Pink

If you are constantly overwhelmed by negative thoughts and emotions, you worry and worry a lot, pink can help. It is a symbol of joy, childhood and carelessness. Those who choose it for themselves love attention and try to stand out from the crowd. People who prefer this shade in their wardrobe are very hardworking, but touchy, tearful and somewhat naive. In anime you can often find characters whose hair is dyed pink. And this is not an accident or fiction. They are given to heroes who are strong and love to break the rules. If we talk about a darker shade of pink, then we can say with confidence that a person does not tolerate violence and cruelty, takes from life what he considers necessary, but does it with caution, and does not go ahead. Unfortunately, it is difficult for “pink” people to build relationships with the opposite sex. Potential satellites quickly lose interest in them. Lovers of pink are often tied to the past and live in memories.

Brown

Let's look at the meaning of brown. Although it is also a dark shade, its impact is much more positive than that of gray and black. If this color predominates in a person’s clothes, it means that one can only envy his self-confidence. Every person in life has moments when it seems that everything is going wrong, and problems pile up like a snowball. It is on such days that brown will come in handy. It gives hope for the best. It contains red and yellow. Considering the meaning of brown, it is worth noting the following:

1. A person who chooses this shade loves life, but his mind comes first.
2. In love, lovers of brown are conservatives, and in the first place they do not put passion, but emotional harmony.
3. It combines common sense, reliability and a great tendency to depression.
4. Advice: when going to an interview or business meeting, choose brown. Lovers of this color are honest and love what they do. And this is the main thing that the employer pays attention to. In addition, “browns” remain calm even in critical situations.
5. Brown colors are popular in decoration. Gift packaging looks stylish and expensive. This is what is used in advertisements for high-quality cigars and expensive coffee, so this shade can be considered a kind of sign of quality.

Blue

Initially, this shade was feminine, not masculine, as is commonly believed today. This is the color of calm, harmony, sincerity, and it is a symbol of fidelity. The blue tint has been present in temples since ancient times. It is believed to attract white forces and protect young children.

Blue has a beneficial effect on the functioning of the heart. Normalizes the general physical and psychological state of the body. Those who love the color blue usually have a phlegmatic character and express a desire for harmony. They don't show too much emotion. They value stability and security. Another interesting fact: jeans, which have become an integral part of the wardrobe, symbolize freedom, equality and unity. That's why they were so popular among hippies.

Yellow

The meaning of yellow is clear to everyone. This is a symbol of warmth, sun, joy. It disperses bad mood, relieves blues and depression. It has a tonic effect on the body and improves mobility. The meaning of yellow in psychology expresses the desire to discover inner potential, spiritual search, inner freedom, happiness and love. Why are stickers most often painted yellow? Written text is easier to digest on a yellow background. But you shouldn’t overdo it with it. When there is too much of it, excitability increases and the person becomes more restless. When used in clothing, it indicates a strong, purposeful personality and a high degree of confidence. But there is a negative interpretation of yellow. The meaning of colors is not always clear. So, yellow symbolizes death, illness and the other world, the afterlife.

Orange

The main meaning of the color orange is the warmth of brightness and celebration. But it is not the only one. This includes human warmth, gatherings with family and friends, a fire by the fireplace, tangerines and the New Year. What is the meaning of the color orange for personality? People who choose this color are homely, friendly, open and warm. They are emotional and lively, with a positive outlook on the world. They love life and receive pleasant emotions and pleasure from it. These are strong freedom-loving people. They have high self-esteem. The color orange symbolizes dreamers. They quickly become interested in new things, but quickly burn out. If you need to bring people together, use this shade.

Green

The meaning of the color green has long been associated with nature. This color is considered the most cheerful among others, symbolizing growth, development and vitality. He is especially revered in Muslim countries. The Prophet is often depicted wearing green robes. It restores strength and normalizes the psychological state. For psychosomatic diseases, green normalizes the general condition of the body as a whole. Doctors also found confirmation of the meaning of green in psychology.

Red

Aggression, impulsiveness, sensuality, passion. You don't need to understand the meanings of colors to understand that all these epithets describe the color red. Psychologists attribute it to the most ancient shade of all existing ones. Historically, it expresses blood, fire and the fiery feeling of love. Experts note that it is red that ranks first in popularity. Previously, only priests and representatives of the highest authorities could afford to wear it. This color can warm and excite at the same time. It fills the body with energy and increases blood pressure. The person becomes more mobile. The color red has always brought good luck in battles. It is worn by leaders with an active mind and vivid imagination, they love to take risks and strive for victory. They have a strong will and independent character. The other side of the coin is that Reds are often selfish, overly stubborn and cruel even towards close people. Another negative property of the color red is that it quickly tires if you look at it for a long time.

Lilac

The meaning of lilac color is associated with the period of growth. When the personality is not yet fully formed and goes through the path of formation and maturation. Another meaning of lilac color is the craving for self-expression, for vanity. It expresses ease of life, openness. These are creative people who make the pursuit of perfection their life goal. They are very flexible and prone to improvisation. "Lilac" is easy to recognize from the crowd. It’s as if an inner glow emanates from them. This is how they are defined by specialists, psychologists and masters of art. They give others love, warmth and comfort. But lovers of lilac themselves tend to fall into depression, which can last for quite a long time. Despite the fact that they give warmth of communication, in such times they need the help of loved ones. They cannot find a way out of depression on their own, or it costs them a lot of effort. They cannot stand painstaking work that requires sitting still for a long time. They love to invent. They make excellent writers, actors and artists. “Lilacs” are very vulnerable, tend to underestimate self-esteem and are incredibly gullible. They take care of things and memories. Moreover, both to the good ones and to those who caused them pain.

Violet

The meaning of purple is controversial and ambiguous. It was once considered the color of wealth and aristocracy. He expressed sensuality and passion. But the meaning of flowers changes under the influence of time and culture. Purple has retained an aura of mystery and tenderness. That is why many books of the fantasy and mystic genre are designed in this color. People who prefer this color are melancholic natures, with a strong sense of self-esteem. They are not like others. They have a rational mindset. Purple is recommended to be worn by those who suffer from low self-esteem. “Violet” people find it difficult to get along with themselves due to the fact that they criticize themselves too much. This shade also indicates that a person needs approval and support. Some people have a negative reaction to the color purple because gay people love it very much.

Blue

Let's look at the meaning of blue. If you are going on a date, or you have important negotiations coming up, and you want to win over the other person, wear something blue. He inspires trust and respect. It is recommended to use it to emphasize your social position and status. What is the significance? Experts believe that this shade has a beneficial effect on employees, makes them want to work productively, and motivates them. People who prefer this color are straightforward and stable. The color blue gives strength to fight physical illnesses, which is why it is popular in the design of hospitals.

Burgundy

The burgundy shade combines willpower and determination of the red shade and a penchant for philosophy, inner core and resistance to brown. He is chosen by strong-willed individuals. They are conservative and self-confident, good organizers. At the same time, such a person is not inclined to show emotions. Burgundy color can give a person the missing stamina and determination. If there is too much of it, it leads to depression and depression.

Turquoise

Turquoise belongs to cool tones. It creates an atmosphere of freshness and coolness. It is also called the color of sterility and purity. Lovers of this shade are strict with others, but it is even harder for them with themselves. They love to lead and live by strict rules. Turquoise speaks of isolation. A dark shade is depressing, especially if a person is prone to neuroses.

Benefits for the individual

The psychology of color, the meaning of color, as already mentioned, can say a lot about a person’s character, but that’s not all. By knowing the messages of shades, you can find out your strengths and weaknesses, achieve success in business, get a long-awaited promotion, attract the right people and find common ground with others based on their color choice. All you need to do is find out the meaning of each color. The key to closed doors can be hidden in small details. You can improve your life simply by choosing the right colors in your workplace, in your clothes, or by arranging a few items in your room.

Each color has its own meaning, its own character, which influences our lives and behavior much more than it seems. What is color psychology? How do colors affect our emotions? What does each color mean? What is the symbolism of flowers in different cultures? What is the meaning of colors in psychology? We associate each tone and shade with certain feelings, thoughts... In this article, we will familiarize you with the basic concepts of color psychology and give some tips on how you can use the influence of color in everyday life. You will learn how to apply the knowledge of this science in practice.

Psychology of color

Psychology of color: what it is and what it is used for

What is the meaning of colors in psychology? What does each color mean? There is a whole science of color, which includes knowledge about the nature, components, characteristics of color, color contrasts, harmony, etc., called coloristics. Psychology of color, in turn, explores what how does one color or another affect us?. Colors may change our perception feelings and even make us worry. With the help of color you can improve memory and attention, and even convince a person to make a particular decision. Knowing the meanings of colors is the key to understanding human behavior.

Color can completely change our understanding of a particular object, item or element. Imagine for a moment a toy for kids. Chances are you imagined a bright, cheerful rattle or a shiny, contrasting fun toy. Now imagine the same toy, only... completely black with silver details... shocking, right?

Test your memory, attention and other abilities with

Very likely. Despite the fact that there is no color code for certain things, throughout our lives we associate everything we see with certain colors. We do this every day and don't even think about it. However, when we suddenly notice, for example, a blue banana, orange eye lenses, or a sparkling yellow tree, it surprises us.

Research in the field of color psychology does not stop. Having this knowledge is key for creatives, businesses and companies planning to bring new products to market. However, this science is also useful in everyday life: how not to make a mistake when choosing a gift for a special occasion, how to please your best friend with the right present, how to create comfort in your home - understanding the psychology of color can help us with all this.

Color affects emotions and mental state. Psychology of Color: Brain and Emotions

Every day we carry out a huge number of tasks and are influenced by numerous stimuli. Our brains are constantly challenged. We don’t even always have enough time to process all the information received through our senses during the day.

That's why, the associations we have adopted about shape and color significantly save our time, since they are processed automatically.

Psychology of color: the symbolism of blue

The meaning of green

Green is the most natural color, the color of nature, grass, youth and hope, health, fertility, money. According to color psychology, it is also the color of freshness and harmony, peace, tranquility. People who protect nature are also called “green”.

However, this color also has its “dark” side. It is also associated with poison, with that which poisons us, as in the above example - “green with envy or anger.” Nevertheless, most of the meanings of this color are positive.

Neuropsychological

The meaning of brown

The color brown is associated with laziness, dirt, vulgarity, vagrancy and ugliness. It may seem outdated and boring. This is one of the most underrated flowers.

However, brown is also the color of wood and autumn, warmth and comfort. It is the color of chocolate and tan. This color surrounds us everywhere and evokes a huge number of diverse associations.

Psychology of color: what does the color brown mean?

Gray value

In color psychology, gray mainly symbolizes old age, modesty and simplicity. It can be dark, boring or bland, and even hide secrets and secrets. Hence the expressions – “gray scheme” or “gray salary”. On the other hand, this color reminds us of elegance in fashion or the “gray matter” of the brain.

What does black mean?

As with white, there is still ongoing debate about whether black is actually a color. According to color psychology, black is associated with night, power and death. It represents mystery, mourning, denial, hatred, cruelty, etc. Black cats are associated with bad luck and no one wants to experience a “rainy day.”

However... who doesn't have black things in their wardrobe? This color surrounds us everywhere, it is useful and functional. A beautiful black dress or suit is always an elegant option for evening wear.

Psychology of color: what does black mean?

Eva Geller's book “The Psychology of Color” talks in detail about the meaning of colors. This book is one of the main sources for this article.

Symbolism of color in different cultures

Research has been done on whether color classification is natural or socially determined. B. Berlin and P. Kay, having studied various cultures, came to the conclusion that among most cultures there are general trends in the categorization of colors. It is generally accepted that there are six primary colors, and everyone else is somehow grouped around them. The concepts of primary colors are the same, and then variations are possible.

As for the meanings: in Europe it is not customary to dress brightly for a funeral; black or dark colors are preferable. In Asia, mourning is symbolized by the color white, since this color is associated with ideas about reincarnation. However, earlier in Europe this color was widely used by women in mourning; they covered their heads with large white scarves.

However, within the framework of our culture color symbolism is not immutable. Did you know that in Europe they started dressing girls in pink and boys in blue around 1920? In recent years, this tradition has come under increasing criticism. Over time, we change the meanings of colors and create new traditions, which someday will also be forgotten or fashion will dictate its own new rules.

The company's brand is very important. If they tell us about the color red and a drink... no more hints are needed, we understand what company they are talking about. Different companies use certain colors and other visual elements in their logo in ways that convey their personality. The role of color is key in marketing strategies, and sciences such as neuromarketing study the effects of colors on the brain and human consumer behavior.

Imagine that the same restaurant chain will decorate each of its restaurants in completely opposite colors, without respecting the corporate style. In this case, our understanding of this brand will be blurred, we may not even remember that it is the same network. As a result, such a restaurant will lose many opportunities to retain and expand the customer base. Of course, the image, logo and corporate style are not everything, but they are important. Especially now, with a high level of competition in the market.

We can even see how companies use colors depending on the target audience or current trends in the market. For example, many add green light to their logo, which symbolizes ecology and environmental protection.

Color is not only important to clients and consumers. Employees will also feel better and be more productive if they work in a comfortable office or space. A dark, poorly lit space will have a negative impact on productivity and will force workers to spend as little time as possible at the workplace.

And vice versa, if we paint the walls white, add something green, blue and other warm colors to the interior (taking into account the corporate style), the workplace will become cozy.

How colors affect our daily lives

Colors play a big role in our lives every day. From birth we are asked what color we like, and everyone has their own preferences. Almost all the items that are sold are available in different color options. Therefore, when buying a cup, we will certainly choose our favorite color.

For more serious purchases, options are possible. The main thing here is not to make a mistake. Maybe you love the color orange, but when you buy a car you realize that you don't want to attract too much attention on the road. Therefore, the choice will probably fall on a car of a different color.

On the other hand, black or blue cars are difficult to see on the road at night. White color is very demanding when it comes to cleanliness, and you may want something “more cheerful”. Such doubts are resolved through much reflection and consultation with family and friends.

Neuropsychological

1 Your favorite color is not suitable for all occasions

You may love purple, but the color can be depressing if you over-decorate your room with it. However, it is a wonderful color to wear in clothing. You can create unusual, unusual combinations, for example, combining it with orange. But before you get dressed, always consider whether the outfit is appropriate for the particular occasion.

2 Context plays a key role in color choice

We know the meaning of color in different cultures and circumstances. Showing up to an interview for a lawyer position in a bright green suit with sequins is not entirely logical. In other situations, don't be afraid to experiment.

3 The main thing is to be able to combine colors

Let's imagine that we need to send an important letter or design a poster, and we have taken into account all the elements of color psychology. However, there is another aspect - how will the two colors work together? For example, brown combined with gold, yellow or orange is associated with autumn. However, in combination with black or gray, it becomes too conservative and inexpressive.

4 Colors Should Also Be Functional

When putting on a white shirt, who hasn't thought about how easily it can get dirty by anything during the day? There are colors that are more resistant to dirt, or those that are more appropriate to wear in the heat, or those that will help us go unnoticed if we are not in the mood...

When writing a letter or creating a poster, it is important that the font color stands out from the background color. As much as we'd like to write light pink on white, black on orange is much easier to see. Moreover, this is one of the most contrasting combinations.

5 Use colors to

If you're studying for an exam and can't remember, say, a list or list, try associating each item with a specific color. Mnemonic techniques increase our learning ability. The same method works if you need to give a presentation. Use color to highlight what's important and associate each color with a specific meaning.

6 Be consistent

If you have your own business or are just thinking about it, think in detail about what idea you want to convey to your clients. Once you've completed your analysis, determine what your brand needs to do to achieve these goals. It is important that all divisions of the company operate in the same corporate style. Choosing the right designer to develop a brand that can take all these aspects into account can be key to successfully launching or growing a business.

Thank you for reading this article. Are you now thinking about which colors surround you most in your daily life and why? Will you use the tips? As always, we would appreciate your questions and comments on the article.

Translation by Anna Inozemtseva

Coloristics

Color is the property of light to cause a certain visual sensation in accordance with the spectral composition of the reflected or emitted radiation. Light of different wavelengths excites different color sensations; Radiations from 380 to 470 nm are violet and blue, from 470 to 500 nm - blue-green, from 500 to 560 nm - green, from 560 to 590 nm - yellow-orange, from 590 to 760 nm - red. However, the color of complex radiation is not uniquely determined by its spectral composition.

• Hue(color) - name of the color (red, blue,...).
• Intensity- level of color concentration (predominance of one or another tone).
• Depth- the degree of brightness or dullness of the color tonality.
• Lightness- degree of whiteness (% presence of white and light gray tones in the color).
• Saturation- % presence of dark gray and black tones.
• Brightness- a characteristic of luminous bodies, equal to the ratio of the intensity of light in any direction to the area of ​​​​the projection of the luminous surface onto a plane perpendicular to this direction.
• Contrast- the ratio of the difference in brightness of the object and background to their sum.

Color is a qualitative characteristic of electromagnetic radiation in the optical range, determined on the basis of the emerging physiological visual sensation of color. Color depends primarily on the spectrum.
The sensation of color occurs in the sensitive cells of the retina of a person or other animal - the cones. There are three types of cones - “red”, “green” and “blue”, respectively, each color sensation is represented as the sum of the sensations of these three colors.

Color affects a person’s physiological processes and his psychological state. Knowing the characteristics of each color, you can form a certain image, evoke certain emotions and associations.

Red

Red color (compensating green) is the most active. This is a rich, heavy, hot, bright color. It symbolizes passionate love, power, fire, war. Light shades of red are stimulating, dark shades give solidity. Red color corresponds to the planet Mars.

For the Chinese, red is a symbol of good luck, happiness, nobility, and for the Indians it represents life and action.

Stimulates, supplies very strong, but quite rough energy. Promotes activity, confidence, friendliness. In large quantities it can provoke rage and anger.

Physiology: stimulates the nervous system, releases adrenaline, improves blood circulation, increases the number of red cells in the blood, increases sexuality and sexual desire.
Psychology: gives a sense of security, confidence in the future, helps to cope with troubles easier. Forms a leader.

Orange

Orange color (compensating for blue, cyan) is low-saturated, warm, light, sexy. It has a stimulating effect. Orange color stimulates the emotional sphere, creates a feeling of well-being and fun. It symbolizes pleasure, celebration, nobility. Orange color corresponds to Mercury.

Releases emotions, raises self-esteem, teaches forgiveness. An excellent antidepressant, promotes a good mood. Pastel shades (apricot, peach) restore nervous energy.

Physiology: located between the red and yellow colors of the spectrum, therefore it has the properties of these two colors. Gives energy like red and promotes thought process like yellow.
Psychology: clears unpleasant feelings, helps to accept negative events in life (for example, a breakup or the loss of a loved one), helps to forgive another person, let go of an insoluble situation. If you are at a dead end and afraid of changes that will open up new horizons in life, turn to the color orange.

Yellow

Yellow color (compensating purple) is warm, light, bright, flowing, joyful. It evokes pleasant sensations and symbolizes movement, joy and fun. Yellow color promotes the activation of mental activity. Yellow - remains in memory for a long time. But in combination with other colors it can evoke opposite emotions. For example, greenish-yellow and gray-yellow shades personify envy, falsehood and have a repulsive effect. Yellow color corresponds to the Sun.

In Brazil, this color is a symbol of despair, and in combination with purple it is a symbol of illness; among Syrian Muslims it is a symbol of death. In China, on the contrary, yellow is very popular as it is a symbol of empire and splendor. For Russian people, yellow is a sign of separation and betrayal.

A joyful, stimulating color. It is associated with intelligence and expressiveness. It increases concentration, organizes, improves memory, and promotes fair and quick decision making.
Yellow helps you accept new ideas and other people's points of view. This is the color of optimism.

Physiology: treats the digestive system well and ensures its functioning. Mainly affects the flow of bile, which plays a role in the absorption and digestion of fats. Improves memory.
Psychology: sets feelings in motion, frees from negativity, which undermines self-confidence. Makes it easier to accept new ideas and accept different points of view. It promotes better self-organization and concentration of thought. For children: increases cognitive interest. Can be used for children's rooms, but in limited quantities, otherwise children will not be able to sleep peacefully.

Green

Green color (compensating for red) is rich, calm, fresh, gentle, calming, lively. It has a calming effect. It symbolizes peace, tranquility, love, salvation. Green color corresponds to the planet Venus.
Green is a popular color in Mexico, Australia, Ireland and Egypt. In China, green symbolizes luxurious life and youth; in India - peace and hope.

Life, growth, harmony. It unites us with nature and helps us be closer to each other.

Physiology: helps with negative conditions: imbalance, anger, rudeness, stiffness in emotions and feelings.
Psychology: when you lack green, you are deprived of harmony. Not recommended if you need to make quick decisions, as green is relaxing.

Blue

Blue color (compensating orange) is slightly saturated, light, airy, cool, calm, slightly passive. It symbolizes purity, intelligence, constancy and tenderness. If there is too much blue, it can cause laziness and apathy.

For the Chinese, blue is one of the mourning colors; in India - a symbol of truthfulness; in Brazil it is a symbol of sadness.

Blue is considered the color of creativity and is recommended for classrooms or offices. The turquoise hue promotes communication.

Physiology: helps with insomnia, helps you fall asleep, as it has a relaxing effect. Has an astringent and anti-inflammatory effect.
Psychology: helps with negative mental states: shyness, fear of speaking, bad relationships.
With the help of blue, you can detach yourself from the outside world and, left alone with your thoughts, contemplate and reflect calmly. When engaging in meditative practices, it is useful to light a blue candle or a blue lamp. Promotes creativity.

Blue

The blue color (compensating for the orange) is very rich and very cool. It is heavy, strict, mysterious, pure. The first feeling it evokes is a feeling of wariness. The blue color symbolizes the universe, space and corresponds to the planet Jupiter.

Calming color. It promotes physical and mental relaxation, creates an atmosphere of security and trust.

Physiology: treats deafness, cataracts, bleeding, insomnia. Is an anesthetic. Helps with sore throats and rheumatism. Affects the endocrine system.
Psychology: develops mental abilities. Clears thinking, frees you from worries and fears, allows you to hear your inner voice and make the right decision (intuition). With indigo it is easier to move to more subtle levels of consciousness. Not recommended for people prone to seasonal depression.

Violet

Violet color (compensating yellow) is rich, cold, heavy, calm, mysterious. It symbolizes wisdom, maturity, higher intelligence. Violet color is easily suppressed by other colors, but violet color itself is deep and expressive. It gives clothes a solemn and luxurious look. In large quantities, the color purple causes melancholy. Corresponds to the planet Uranus.

Associated with artistry, great ideas, intuition and mysticism. It promotes inspiration, compassion, sensitivity.

A majestic color that has always been present in the clothing of kings and clergy. This is the color of inspiration, which is characteristic of healers and creative individuals. It will help you learn to accept everything that happens to you with a calm heart, calm your soul and nourish it with the energy of inspiration. Purple unites the body and mind, material needs with the needs of the soul. People with a predominance of violet color in their aura make skilled healers, and if they are creative, their works are distinguished by their naturalness and language that is understandable to everyone. Violet balances the two ends of the spectrum, and also balances the masculine and feminine energies in the human body.

Physiology: treats physiological diseases: concussion, epilepsy, neuralgia, multiple sclerosis. Not recommended for people with severe mental illness and alcoholism.
Psychology: helps with negative mental states: neurosis, loss of faith, despair, loss of self-esteem.

Tones:

Black-: motivated use of force, creation, learning, ability to foresight, meaningfulness, hidden treasures, destructiveness, use of force as a manifestation of weakness and selfishness, suppression, depression, emptiness, abstinence, restrictions. Black hides what he has. A person who prefers it seeks to hide his inner world from others. Black symbolizes the end. Every evening we are happy to return to the night to recuperate. But it is he who gives rise to everything new. Life begins with the unknown. Black is able to control the situation thanks to secret knowledge. Black seeks to maintain his power by any means necessary. On the other hand, this person feels the need for external control.
Power, sexuality, complexity, formality, elegance, richness, mystery, fear, evil, anonymity, discontent, depth, style, sadness, remorse, anger, underground, good techno color, mourning, death (Western cultures).

White- intactness, completeness, dedication, unity, lightness, revealing the hidden and false, isolation, sterility, numbness, disappointment, stiffness, boredom. The main quality of white is equality. White color seeks justice. He is impartial. White color symbolizes innocence. This is the color of a real bride, a girl who has not yet known passion. White is characterized by a certain density. Holding a transparent crystal in your hands, you see the Radiance in front of you. When you pick up a white cotton sheet, you can't see anything through it. White is one step below the impeccable purity of Radiance. White contains all the colors of the spectrum equally, being the result of their mixing. Therefore, white can be used to create certain combinations. All colors in white are equal. In mythology, white serves as a symbol of unity. White seeks justice. The white wig on the judge's head indicates his impartiality. White is a spiritual guardian. If white is present, then everything will be fine. A doctor in a white coat snatches a man from the jaws of death.
Reverence, purity, simplicity, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile.

Grey- safety, reliability, intelligence, sedate, modesty, dignity, completeness, firm, conservative, practical, old age, sadness.

Grey, black and white(tones) - are the connecting link for colors. They have no effect. They are a background for flowers and increase the intensity of the color nearby, and when added, they increase the lightness (light gray, white) or saturation (dark gray, black) of the color.

Psychological effects of color

When talking about the psychological impact of color, it is important to take into account the fact that different societies have different points of view. Even independent research results on the effects of color sometimes bear the imprint of belonging to a particular cultural group of people whose opinions have been formed over the centuries.

The symbolic meaning of flowers has developed among certain peoples over the centuries. Take, for example, black and white colors. In the West, black is perceived as a serious, dramatic, and sometimes sad color. When using black color in decoration, warnings are often heard about its depressing effect. Traditionally, black is the color of mourning. White color, on the contrary, is associated with purity, peacefulness, and optimism. Therefore, wedding dresses in Western countries are traditionally white. It would never occur to anyone to wear white clothes to a funeral ceremony, or for a bride to attend a wedding in a black dress. However, in some Eastern countries, white, and not black, is the color of mourning.

Each color has its own magical power. It’s not just that a wedding dress should be white, because it is a symbol of purity. The roses we give to our loved ones should be red. Each color has its own magical symbol. We encourage you to read about primary colors and what they mean.

Magic of color

White

Divine color. Symbol of light, purity and truth. In most countries (European countries, China, Egypt, etc.) white is the color of mourning clothes. White robes were used to initiate the deceased into a new life.
This is the color of joy and celebration.
Controversial symbol. Combining light and life on the one hand, and old age, blindness and death on the other. In China, white was associated with both treachery and purity. The Scandinavian goddess of death Hel, who lives in the icy (white) world of death Hel, has a deathly white face.
Everyone knows the expression “white crow,” but what is a “white elephant”? This expression came to us from ancient Siam. To get rid of an unwanted courtier, the King of Siam gave him a large white elephant. The cost of feeding the animal quickly ruined the courtier, and it was impossible to get rid of the royal gift. Since then, a large, impressive, but useless acquisition has been called a “white elephant.” “Lily-colored liver” (“white liver”) - the expression comes from the belief that the liver of cowards has no blood. “Show a white feather” - show cowardice. The expression comes from cockfighting. Red and black roosters have been observed to rip feathers from the tails of the more cowardly white roosters.
Interestingly, the word “candidate” comes from the Latin “candidus” (“dazzling white”).
White dove - symbolizes peace, the Holy Spirit.
White eggs - creation.
White flag - voluntary surrender, truce.
White is the color of cleansing from sins, baptism and communion, the holidays of Christmas, Easter and Ascension.
In alchemy, white is associated with mercury.

Blue

Blue, like white, is a divine color. Blue is associated with Jupiter, Juno, Amon-Ra, Vishnu and other gods.
In China, blue is a symbol of Tao. The Sacred Path, the principle of existence.
Like white, blue is the color of truth, fidelity, chastity and justice in the Christian tradition.
Light blue color is a symbol of the incomprehensible and wonderful.

Yellow

The symbolism of yellow largely depends on its tone. Warm yellow tones are a symbol of an unbreakable marriage, and cold yellow tones are a symbol of adultery (the color of cuckolds in France).
Yellow is the color of gold, a symbol of the sun and divine power.
In Greek mythology, yellow is the color of Apollo. In China, yellow is the color of the emperor. During the Qing Dynasty, only the emperor had the right to wear yellow clothes.
In addition, yellow is the color of betrayal, jealousy, cowardice, and lies. In some European countries, the doors of the houses of criminals and traitors were smeared with yellow. Judas and Cain are usually depicted with yellow beards. During World War II, in Nazi-occupied countries, Jews were required to wear yellow “bands of shame.” Yellow color was chosen by Gautama Buddha as a symbol of humility.
Yellow is the color of illness. A yellow cross was placed on plague houses. A yellow flag on board the ship indicated that there were infectious patients on board. Now the yellow flag is raised when they want to say that there are no sick people on the ship (when entering a foreign port).
In football and in traffic laws, yellow is a warning.

Brown

Color and all its shades (the color of earth) are preferred by those who have firmly and confidently stood on their feet. People who have a soft spot for him value traditions and family. When he is unpleasant, it speaks of pride and selfishness, that this person is secretive and has difficulty being frank.

Red

The color red symbolizes blood, fire, anger, war, revolution, strength and courage. In addition, red is the color of life. Prehistoric man sprinkled blood on the object he wanted to revive.
In ancient Rome, the color red symbolized divinity. It is the color of the nobility, patricians and emperors of Rome. A symbol of supreme power, which later passed to the cardinals. After victory, Roman generals painted their faces (in honor of Mars) red.
The Red Ensign has been in use in the British Navy since the 17th century and symbolizes a "challenge to battle."
The red flag was used during the Paris Commune of 1817, in our country during the uprising of 1905, the revolution of 1917 and the next few decades. The term "Reds" is often used to refer to communists.
Red is the color of anarchy. Supporters of the Italian national leader Giuseppe Garibaldi (1807-1882) were called “red shirts” because they wore red shirts as a sign of disobedience to the authorities.
The red rose is a symbol of love and beauty. The expression “red calendar day” comes from the custom of marking saints’ days and other church dates with red ink.
This color is used to warn of danger (for example, road signs).
The area where the brothels are located is called the “red light” area, since these are the lights that used to hang in front of such establishments.

Orange

The favorite color of people with intuition and passionate dreamers. According to heraldry, this color also means hypocrisy and pretense. In heraldry - the color of meanness and betrayal.

Pink

The favorite color of sensible and distrustful people who think for a long time before making any decision. It is also a neutral color favored by those who are afraid to make a statement too loudly. If you don’t like this color, then this is an indicator of an impulsive, frivolous character.

Blue

The color of the sky and sea, a symbol of height and depth. Constancy, loyalty, justice, perfection and peace.
In ancient Egypt, blue was used to represent truth. Blue is the color of Zeus (Jupiter) and Hera (Juno).
The Order of the Garter, the highest order of chivalry of the British Crown, wears a wide blue ribbon. The order was founded in 1348 by Edward III.
Blue is the color of royalty and noble birth.
The expression "blue blood" for people of high birth originated from the belief that the veins of Spanish aristocrats were "bler" than those of common people.
The expression “bluestocking” in relation to a learned lady dates back to the 15th century, when a society of men and women engaged in the study of science gathered in Venice, blue stockings being their distinctive attribute of clothing. This custom was adopted by Parisian intellectuals in the 1590s. The term itself originated in England in 1750.
Blue is the color of the British Conservative Party.
In Christianity, blue symbolizes sincerity, prudence and piety.

Violet

The color speaks of very great emotionality, sensitivity, high spirituality and delicacy. When it is unpleasant, it is a sign of a developed sense of duty, a desire to live only in the present. This is a typical color of harmoniously developed people.

Black

Black is a symbol of night, death, repentance, sin, silence and emptiness. Since black absorbs all other colors, it also expresses denial and despair, is the opposition to white, and denotes a negative principle. In the Christian tradition, black symbolizes grief, mourning and mourning.
The custom of wearing black as a sign of grief and at funerals arose out of prejudice. People believed that in this case the spirit of the deceased could not recognize them and therefore harm them. The veil on the face was intended to confuse the demons and prevent them from dragging another soul to hell.
The custom of wearing a black bandage on the left sleeve as a sign of grief dates back to chivalric times, when the lady of the heart would put a bandage on the arm of a knight as a sign that he served her. Later, the bandage became a sign of fidelity to the departed wife.
In Japan, black is the color of joy.
In a British court, squares of black cloth were torn by the judge when pronouncing the death sentence. The Black Death is the name given to the bubonic plague that killed an estimated 25,000,000 people in Europe alone in 1348.

The information was collected, for objectivity, from various sources.
Sources of information: www.rosdesign.com, www.colorzony.ru, www.rassion.ru, www.wikipedia.org, www.astroguide.ru

Do you know a person's favorite color, but don't know their personality? What your favorite color tells about a person’s character is written in detail in the article.

Each color is perceived differently by a person. Blue, for example, is associated with something strong, independent, magical. Red is a symbol of passion, fire and power. The culture of ancient peoples was greatly influenced by color. Buddhists recognized orange as the color of life. They believed that it gives strength and energy. For them it is a symbol of the sun.

In Japan, the main color was red. It is a symbol of vitality and longevity. No wonder Japanese girls got married in red dresses.

• The color blue in the culture of many nations has more or less the same interpretation: magic, life, freedom. The color blue is associated with the sea. Very often you can find images of magicians dressed in blue robes. In Christianity, the color blue is a symbol of spiritual purity. In the Middle Ages, the Virgin Mary was depicted in a blue robe
• White is now the traditional bridal color in Western countries and America. But in China, white means death or illness.
• The saturation and choice of certain colors in the cultures of different nations is mostly determined by the geographical location of the countries. The further north you go, the colors are lighter and colder. In southern countries, bright and rich colors predominate
• The peoples living in the north are accustomed to seeing snow, cold dark water, and evergreen spruce trees. Their colors are white, gray, green, gray-blue, brown and their lighter variants. However, in the interior of houses of northern peoples you can find very bright furniture. This is due to the human need for freshness and novelty. This is a kind of protest against everyday life
• The English, accustomed to the grayness of cities and the faded colors of their native area, decorate the inside of their houses with various paintings, embroideries, and patterns.
• By the way, in Rus', as in China, girls were married off in red dresses with rich embroidery

How to determine a person’s character depending on the color he chooses?

A person chooses his favorite color most often unconsciously. His subconscious (a more correct term is unconscious) does this for him. A person at this time is usually guided by his own feelings and emotional state at the moment of choice. Psychologists have noticed a certain relationship in the choice of preferred color and a person’s condition.

Main range of colors: 3 main colors

Everyone knows that the spectrum includes three primary colors: red, blue and yellow. As a result of mixing these colors, all other colors are formed. From a psychological point of view, these three colors are the strongest, clearly determining a person’s state at the moment.

Meaning of choosing red color

• The color red and its shades have the strongest emotional impact on the human psyche. Red gives rise to a storm of emotions and ambitions. This is the color of careerists. People who love power and money. The choice of red color is characteristic of impatient, impulsive and decisive people. If such a person finds himself “up to his ears” in a routine, then there is a high probability of developing nervousness and prolonged depression. Bright and impulsive lovers of red should not stay in one place for a long time. They need excitement and adrenaline
• Red is also considered a symbol of passion. This is one of its main meanings. Deeply sensual people choose red because it is closest to their spirit. It has been proven that the predominance of red in the bedroom increases the sexual attraction of partners (for example, husband and wife) to each other. However, if you overdo it with red in the interior, you can change a calm, measured life in favor of conflicts and disagreements. The “fire” of emotions will not allow people to live measuredly and smoothly
• Red is the preferred color among entrepreneurs, politicians and businessmen. He is a symbol of power, and sole

Meaning of choosing yellow color

• Yellow is the color of sun and warmth. People who choose yellow as their favorite color are optimists. They are open to communication, cheerful, and have a creative mind. Life itself is valuable to them. They know how to take from it what they want. Accordingly, another quality of “yellow” people is determination
• People who choose yellow are leaders. They don't like to be on the back burner. They need to always be in sight, in the spotlight, like the sun. Everyone should compliment and admire him
• However, if a “yellow” person cannot show his good qualities for some reason, then he becomes not “yellow”, but “bilious”. Such people are envious and offended by fate. They can be tyrants. Very petty
• And those who reject yellow, on the contrary, are very conservative in their views and habits. Any innovation for them turns into torture. They do not like sudden changes, and in general they have a bad attitude towards changes. But opponents of yellow are very practical and calculating. They do not like disappointments, so they plan everything to the smallest detail and never take on dubious matters. A person who does not like the color yellow is a support person

Blue selection value

• Blue color is the color of harmony, calmness, balance. In reality, “blue” people choose silence and loneliness. They don't like noisy companies. Most often these are creative people prone to melancholy. The best rest for them is books, brushes with paints, serene nature or a quiet corner of the house with a sofa and a warm blanket. Such people do not like sudden changes. They need regularity
• Many ancient peoples associated the color blue with eternity and knowledge. According to the opinion, blue is a noble color that allows you to see the true essence of things. Blue is the color of the sea, the color of the sky. Where else, besides these two elements, should one look for answers to philosophical questions?
• The desire for harmony is another distinctive feature of “blue” people. They all strive to idealize, to “fit” them into their mold. And everything that does not fit into this template is a pure example of bad taste or, even worse, real evil.
• People who do not recognize the color blue tend to “jump” in over their heads. They are often very insecure (deep down, of course), so they strive to be the first in everything. They do not seek peace, do not like meditation, silence. The ideal place of residence for such people is a huge metropolis, where every person is like an ant, where everyone is simultaneously part of the crowd and more alone than ever. The frantic rhythm of the city is what they are looking for. Although, on the other hand, people who do not like the color blue tend to be frivolous in matters of the heart

Derived spectrum of colors: complementary colors

Besides yellow, red and blue, there are countless others. These colors are called complementary or derivative. And they all have their meaning. Primary colors among derivatives: green, orange, blue, purple, pink, gray, black, white.

Green selection value

• Green is the color of nature itself. The vast majority of plants on earth are green. Just like any plant fights to the end for its place in the sun, the person who chose the green color is used to going to the end in everything. A “green” person is distinguished by amazing tenacity
• Everyone has long known that the color green in the interior is calming. Likewise, a “green” person is always calm and balanced. Most often, such a person has the ability to empathize. He is very sensitive to people and provides them with support at the right time. You can always rely on him; he is a loving husband and caring parent
• People who choose green are permanent. They are not prone to sudden changes, although they do not see anything bad in them. Despite this, they are quite smart. These are the people about whose ability to learn they say: “Absorbs everything like a sponge.” Erudition is their strong point
• The peculiarity of “green” people is that they are very susceptible to pressure from others. They are afraid that strangers will have a detrimental influence on them, so they immerse themselves in family or work.
• People who avoid the color green are cowards. Cowards who are afraid of any difficulties and obstacles. Most often, these are people driven into a corner, at the edge of their physical and emotional capabilities. Such people are only one step away from depression. This is quite logical. Green - life, calm, perseverance, and dislike of green - fears, nervousness, anxiety

Orange color selection meaning

• “Orange” people are the personification of happiness, sun, joy and bliss. Such people are simply made for big companies. It is vital for them to always be in sight of everyone. They are open to communication, very cheerful, but fickle. They are definitely very creative people. They love active recreation. Always love to be on the move
• For Buddhists, orange is a symbol of enlightenment. This may be why “orange” people rarely use their brains to make any conclusions, but increasingly use intuition, which they are endowed with extremely excellent
• Boring routine work is not for them. If you are interested in having an “orange” person work for you, give him a job that requires a creative approach. Rest assured that no one but an orange lover will do it so well
• But such people are not distinguished by their ability to think logically. They are born artists and musicians, but they will not become engineers and designers. The left hemisphere, responsible for logic, is too poorly developed.
• People who do not accept the color orange are loners. Very often they are closed in on themselves. They deliberately avoid noisy parties, but have one reliable friend. But the orange opponents don’t have good relationships with other people
• An interesting fact about the color orange: among some peoples, the color orange is a symbol of hypocrisy and lies. A man who wears orange clothes is definitely a liar.
• And one more thing: orange color greatly increases appetite. Therefore, it is not recommended to decorate the kitchen in orange colors.

Blue color selection meaning

• Most people associate the color blue with cold, but this is not entirely correct from a psychological point of view. This is the color of carefree, motherhood, loyalty and naivety. These are the contradictory meanings this color has
• If an adult chooses the color blue, most likely he is still just a child at heart and reacts sharply to controversial situations. Such people quickly become offended and become despondent, but just as easily gain courage.
• Carefreeness and the desire to be absolutely free are typical qualities for lovers of the color blue.
• Such people love success, they like the attention of others, and they are very charming. As a rule, they achieve success quickly and without much effort. But they can just as quickly abandon it, because another of their traits is the desire for change. Just as a child is often capricious, so an adult who chooses the color blue can instantly cross out all his achievements and start life from scratch.
• People who don't like the color blue need peace and relaxation. They lack harmony or are too serious. They often worry and have an unstable nervous system

Meaning of choosing violet (magenta) color

• The most unusual color is purple. This is the color of freedom, magic, fantasy, everything non-standard. The color was created by mixing two opposite colors: red and blue. Therefore, a “violet” person is constantly forced to find echoes of two opposing elements in himself: fire and water
• Still, such people are calm. They have an amazing mind that allows them to think both creatively and rationally.
• Relationships with these people are easy. They have nothing against communication. However, it is extremely difficult to get to know such a person closely. You can know everything about him, down to the number of moles on his body, but it is impossible to know his soul. Lovers of purple are always in the clouds and dreams, but their presence fills the room with magic
• “Purple” people are extremely observant. They are able to perfectly recreate reality in their thoughts or on paper. These are exceptional artists
• People who don't like the color purple urgently need a dose of "fairytale" in their lives. These are stubborn materialists and nihilists who deny the spiritual component of life. Practical and prim theoretical scientists are typical representatives of purple opponents

Meaning of choosing pink color

• Pink color - tenderness, sensuality, naivety and softness. “Pink” people are somewhat similar to “violet” ones: they also soar in the clouds and build castles in the air. This world is alien to them, they live in their own ideal little world, everything is always wonderful
• Unlike the “violet” ones, they are very sentimental and not stress-resistant. Such people are completely unaware of their capabilities, because they avoid situations where some kind of active participation was required from them. They observe from the side, but do it through rose-colored glasses. The main fear of such people is loss of comfort. They would trade an interesting, adventure-filled life for a cozy beige sofa, warm tea with lemon and sugar, two pairs of knitting needles and a skein of yarn. They “knit” their own ideal world
• Those who reject the color pink are pragmatists. Romance is alien to them. They act according to the plan: goal - achievement of goal - new goal. They don't like to think for a long time. Their motto: “Forward, into battle!”

Meaning of choosing brown color

• The favorite color of homebodies and conservatives. Those who prefer brown simply see no point in adventure. The ideal option for them is life in a village, somewhere far from the city. They don't like noise, but they love their family
• Calmly maintain composure in any situation. These are the most reliable people. Their words and deeds never diverge
• If you choose a lover of brown as your life partner, there will always be prosperity and comfort in your home. The "brown" man takes care of his seven
• Like many others, he does not like noisy parties, but has several friends with whom he is “on the same wavelength.” As a rule, their friendship is very strong and reliable.
• Very close to the earth, to nature. The earth, in turn, sympathizes with such people, giving them good harvests. No one but a lover of brown can treat the earth so carefully
• If a person is disgusted by the color brown, he is probably a creative and extraordinary person. Most likely this is a lover of bright colors. Home life and family are definitely not for these people. They prefer a mini bus or a tree house

White selection value

• Any artist knows that white is a mixture of all colors. A “white” person can have absolutely any character; he can combine completely opposite qualities
• In Christianity, white is considered a symbol of innocence and holiness, and in China - a symbol of death.
• It is somehow impossible to unambiguously determine a lover of white color
• Those who don't like white are disorganized and sloppy people. Cleanliness is unusual for them. They ridicule ideal proportions. White's opponent is a chaos man. Or a very fussy and petty person. He probably lacks certainty in his life.

Black color selection value

• A “black” person is no less abstract than a “white” person. On the one hand, black, in our usual understanding, is darkness, darkness. Something scary. On the other hand, it is a secret, a veil. Only by seeing the darkness can one know the light. This person probably has a very subtle mental organization, so he hides from everyone behind a black screen or mask
• It is very likely that someone who prefers black is a pessimist. A person prone to self-torture and self-examination. Perhaps he is contemptuous of the people around him
• Those who don’t like the color black are quite open and kind people. They don't like denial of everything and everyone

What color is most people's favorite: statistics

According to statistics, the most favorite color is blue. The vast majority of both women and men of all ages noted blue as the most attractive color.

In second place is purple for women, and green for men.

What color do people try to avoid: statistics

For some reason people try to avoid the color white. Perhaps this is due to the uncertainty of this color.

How do you know which color you like best?

• To do this, open the palette of basic and most commonly used colors
• Turn off your brain and trust your feelings
• Quickly browse through all the colors without thinking about anything
• The color that caused an influx of energy in you, the color that your eye clings to is your favorite
• The one you try to avoid when looking at the palette is your least favorite

Reviews:

Karina, 23 years old, Sevastopol

I've always loved the color purple. I just loved it. I didn’t know where to go after school, I didn’t like any profession. I read that people who are in love with the color purple are creative people. I trusted it. I have been a successful artist for 5 years now. I draw portraits, the demand is huge. Thanks to those people who collected all the knowledge about color. Indeed, it helped me a lot.

Valentina, 34 years old, Moscow

An incident once happened to me: I was on the subway, and a decent-looking man sat down next to me. He starts looking at me sideways. I’m nervous, and he blurts out: “Girl, what’s your favorite color?” “Well, orange,” I say. And then he was delighted and asked me to go on a date without even asking my name. Married for 3 years, everything is great. As it turned out, he was a psychologist and at that moment was studying the psychology of color. For a long time he was looking for a girl who corresponded to his ideal (she had to love yellow or orange). And he found me. This is such an interesting orange love story.

Color combination: color psychology, video

Certain color combinations also show a person’s character. Psychologist Natalya Tolstaya talks about this in this video: