Where does creativity begin, or the magical transformations of ordinary people. What promotes creativity? Types and functions of creativity

And I wrote this article for them.

What is creativity?
In classes with children, this word usually means modeling, drawing, and appliqué. We will talk about creativity in the broadest sense, that is, about the process of creating something new.

My own childhood could hardly be called creative. Like many Soviet children, I studied piano, dancing, and singing. But this was training in technology and nothing more. Although now I understand that I always had a creative streak: I was constantly looking for and finding something new: I read a lot, worked in the 4th and 5th year of the institute (in the early 2000s in a small provincial town this was almost impossible), and already In those years I mastered the Internet.

Before the birth of my son, I had a very vague idea of ​​who small children are and what to do with them, and even more so, how to develop and raise them. Shortly before giving birth, I accidentally came across a large website for... early development children, later began to study the information, and did not notice how she plunged headlong into this topic. At the same time, I read books on child psychology, and to my surprise they were not at all similar to what we studied at the university.

So gradually I came to the conclusion that creativity is the basis of our life, education and development of children. How to teach a child to live in the world of the future, about which we ourselves have no idea? We need to instill in him the ability to independently extract necessary information, try to leave his mind alive, striving for discovery, and his imagination free from any framework. And here creativity is the best helper.

Let's create together with Petka

For example, my son has a great hobby – cars. Six months ago I was even worried that he was playing with them and only them. But then creative thinking began to work, and it turned out that rolling cars easily turns into a full-fledged educational game.

You can roll cars down the hill and mark which one went further, closer; build garages and roads for cars from a wide variety of materials - cubes, pencils, caps plastic bottles, Dienesh blocks and Cuisiner sticks, buttons and clothespins... Perhaps I’ll write a whole article about educational games with cars :)

I want to say a little about artistic creativity. The birth of a son bore fruit here too. I realized that my complete inability to draw and sculpt was rooted in my earlier childhood. I remembered that already in the first grade I asked my mother to draw a picture for me, because I was sure that I could not draw beautifully and get good grade. That's why I don't teach my son to draw and don't expect beautiful, neat crafts from him. Instead I introduce him to different materials and let me fully immerse myself in creative process.

Barefoot on the rainbow
At what point did the idea of ​​creating a blog come about? It all started from the playground - mothers randomly asked questions and, to their surprise, heard answers from me that differed from the opinions of their friends and grandmothers. Gradually, the need arose to share my discoveries not only with my friends. This is how the blog appeared. The project is still very young and there is not always enough time for it, but I feel that I am going in the right direction. The project has 2 sides. The first – a bright childhood – is about how to make children’s lives full of impressions and teach them to think. My book is almost finished, at the same time I am preparing webinars and mini-trainings on the development of creative thinking in children, children's books and games. The second side - creative parenting - is about a conscious approach to the development of children, about how to make children truly happy and successful.

What benefits does this parenting style bring? Just look at Petka: he is open to the world and curious, loves to learn and remember new things, conduct experiments and be surprised by the results. He asks a lot of questions, until mostly “What is this?” and “What is this for?” I look forward to the first question, “Why?” His imagination awakens. If six months ago I had to encourage him to come up with stories for games, now he himself tells me stories that I want to write down. I don't think I'm describing any special child. All children can be like this if they are not disturbed.

I would like every mother to realize as early as possible that a child is not a helpless creature, but unique personality with limitless possibilities. It depends on the parents whether the child will reveal his innate abilities, whether he will remain open and curious to the world, or whether he will think in patterns and learn new things just for the sake of a good grade. IN modern society It is not common to think creatively. And it takes a lot of strength, desire and understanding to change yourself and not interfere with your little man grow up free and happy.

I'm a girl. I don't want to decide anything, I want a new dress. Stop, this is not here. I love everything beautiful. I especially admire my friends and girlfriends who spared no time, effort and money to turn their home into a stylish and functional corner. First of all, this applies to guys who rent apartments. Naturally, they did not arrange a major overhaul. But the way they decorated their temporary home competently and tastefully is worthy of the highest award.

However, this is not what this is about. Not long ago, having compiled statistics in my head creative projects friends, I asked the question: “Where does this inspiration and instinct on how to do better come from?” All of them are tough techies, humanitarians and doctors. Not a single person with a more or less creative specialty! They didn’t receive any consultations, they didn’t hire professionals, but they made it so beautiful that one can only be amazed. I would have been thinking about such topics for a long time if inspiration and the need to do handicrafts had not burst into my life from all sides.

I can

This was my first thought after my friend (and also a happy bride) asked me to take over the making of boutonnieres. Of course, I couldn't refuse her. But where to start if my needlework has always been limited to knitting scarves and beaded string bracelets?

Boutonnieres as such are the cutest thing. After looking through a hundred photographs, I realized that their manufacturers are engaged, if not in jewelry, then in very painstaking work. A product measuring approximately 2x2 cm can accommodate this number of flowers, ribbons and other beautiful little things So that the composition does not look tasteless - you really need to be able to do this. But the challenge was accepted, so I went to the big one. shopping mall where you could buy something suitable.

The bride had one requirement - sunflowers. We decided that it was completely illogical to use fresh flowers for this purpose, which means we need to look for decent artificial ones. Failure awaited me from the very beginning: the couple of sunflowers that were available were very large (how can I attach a flower with a diameter of 10 cm to my friends’ shirts and to my friends’ hands?) and expensive, because the price of one piece was about 50 hryvnia. Since there was no alternative, the bride agreed over the phone to neat white daisies. Not sunflowers, of course, but also nothing. Having bought a sprig of daisies and a sprig of dried spikelets, I went to buy silicone glue at a store that sells all sorts of little things for needlework - buttons, beads and other things. When I walked in and saw SMALL sunflowers in three different varieties, I realized that I had missed the mark with my purchase. I had to return the daisies, but the local sunflowers fit the idea perfectly.

By the way, I went flower hunting 2 weeks before the wedding, and we immediately agreed with the hero of the occasion that we would not postpone all preparations until the last day. Of course we won't. Certainly. A lot of hassle led to the fact that I sat down to make boutonnieres exactly 12 hours before the ceremony. Deep at night. Not having enough experience with a silicone sealant gun. But it was the time limitation that did the trick: I made all seven pieces of boutonnieres (3 for groomsmen, 3 for groomsmen and 1 for groom) in three hours. And she didn’t even go to bed very late. After all, I already slept this week =)

They will be able

I must say that the bride and her mother did not waste any time either. Creativity woke up instantly when it was clear that there was nowhere to retreat.

The bride's mother took on the largest part of the work - embroidering the towel. The decision was made after the options sold in stores did not suit the appearance or price. And indeed, the most luxurious handmade towel, which was embroidered, cost only 90 hryvnia for the fabric, threads and pattern sample. And exactly the same one, but embroidered by a specially trained woman, cost 1,700 hryvnia. Even though last time My friend’s mother had been doing cross-stitch for a very long time; for three months, in her free time from her main job, she had been conjuring a towel. And, like all of us, I didn’t leave finishing the work until the last day. As a result, we finished making the towel and boutonnieres almost simultaneously - a little after midnight.

And at this time in next room the bride was finishing working on the ribbon for the wedding car. As you understand, she also did not plan to leave its creation until the last day, although 15 hours before the wedding she just bought the materials =) Fortunately, sewing the sunflowers to the wide braid did not take much time. An hour of painstaking work - and you're done.

After we breathed a sigh of relief, it turned out that the ring chest had been completely forgotten. It’s good that it was only necessary to wrap the pillow in a piece of lace braid, place it all in the chest, and then scatter the wheat grains and spikelets in it picturesquely. The quest was completed in 15 minutes.

He can

And then in my story the groom enters the arena. A normal guy, a techie, never involved in handicrafts. And here - on you!

The creation of banquet cards fell on his shoulders. At first, the newlyweds thought not to do them at all, simply seating the guests “with their own hands.” Two hours before the banquet, when the bride was preening with all her might, the groom finally did them. Having looked at what was offered on the Internet, he came to an unexpected, but very the right decision: take green apples and tie thick cardboard hearts with the names of the guests with twine. Considering that the wedding was held in country style, it was worth looking for a better option. The inspired man bought apples, cut out hearts, wrote names, laid out cards - in general, a hero! But he didn’t take one thing into account. He cut out hearts from boxes in which one of the online stores packages goods. They had the inscription “great choice, affordable prices" And one of the guests was very happy when back side I found the word “PAIN” in my heart =)

And what do I mean by all this, dear ladies. Each of us can create wonderful things. Even if you have no experience. All you need is desire =)

What is creativity? A landscape painted on canvas, or a poem filled with emotional experiences, new architectural masterpiece or a delicious dish prepared by a chef? Creativity inspired by the impulse of the soul is expressed in different things, it is unique and priceless not only for the author, but sometimes for all of humanity.

Creativity - what is it?

Uniqueness is the main criterion of this concept. The very concept of “creativity” implies a process of human activity that creates certain values, both material and spiritual. Only the author can achieve such a result of this creativity. This fact gives value the final result. At the same time, in the process of creative production, the author expresses his personal aspects.

Psychology of creativity

Science, technology, arts, a typical day in everyday life- all of these can be areas in which a person shows his uniqueness. An entire branch of psychology studies human creative activity. Psychology actively studies creativity, inspiration, imagination, individuality and intuition. For many years the study of these areas has not provided clear answers to the questions of what creativity is and how to implement it in life ordinary people. The psychology of creativity is based on the relationship that develops between the author and the product.

Philosophy of creativity

A person has no limits in the world of desires and fantasies. An egoist desires everything that other people do not have, a person who is obsessed with a dream desires everything that does not exist in nature, reasonable person the thirst for creativity results in. The entire philosophy of creativity is aimed at the fact that harmony and beauty were created, and the created masterpieces served for the benefit of civilization.

Types of creativity

A creative person can seek the realization of his ideas, plans, flights of fancy in different types activities:

  1. Scientific creativity– various kinds of discoveries, the final product is knowledge.
  2. Technical creativity– practical il technological development, the final product is a mechanism or structure.
  3. Artistic creativityaesthetic basis peace, the desire for beauty. The final product is artistic image(poem, painting, sculpture).
  4. Co-creation– this is the perception of works of art, their interpretation.
  5. Children's creativity- the process of a child’s imagination, his fantasy.
  6. Pedagogical creativityspecial approach to teaching knowledge, its goal is to teach something new.

What develops creativity in a person?

No one can give a clear, definite answer to the question posed. In order to discover and develop, a person must answer the question, what is creativity specifically for him? Harmony can contribute to the development of a person’s creative abilities; it is worth trying to look at the familiar world with different eyes, from a new angle. Having cleared your consciousness, it is much easier to scoop up the new things that the world offers. A true creator lives in every person.

What promotes creativity?

Tolerance to the environment and inner peace- this is the basis of the creative process. It is easier for a person open to the world, devoid of stereotypes and prejudices, to sense the subtlest matter of creativity, to feel easy breathing muses behind you:

  1. It's worth finding a melody that has positive influence to the creative process.
  2. Writing by hand rather than using a computer promotes creativity.
  3. Meditation - best way relax, put your thoughts in order.
  4. Free association activities will awaken your imagination.
  5. You shouldn’t get hung up on it, sometimes you should think about something far away. For example, about how to meet New Year in 2030.
  6. Blue and green colors influence creativity.
  7. A change of environment can promote creativity.
  8. Laugh, even through force. This will have a positive effect on the brain.
  9. Do something with your hands.
  10. Practice. During sports, not only does the body become stronger, but the brain is also significantly relaxed.
  11. Try something new. Life and creativity are closely connected, new emotions can be brought, for example, by traveling abroad, conquering mountains, diving to the depths of the sea.
  12. Sleep, that “morning is wiser than evening” really works.

Where does any creativity begin?

A concept or idea is the beginning of any work by an artist, composer, writer, inventor, fashion designer. The creative process begins with a figurative sketch, the concept of the entire work. For each individual, this process occurs in its own way, but is always divided into three stages. Without following such a plan of action, the plan will be born spontaneously and will not always be realized.

  • cognition and creative processing of impressions;
  • the emergence of an artistic concept;
  • implementation of the plan.

Creativity and imagination

New images are created based on the reality of the surrounding world. But seasoned with imagination, they make creativity truly unique. allows you to get an idea of ​​something without coming into contact with it. Creativity in human life is always associated with imagination; examples of it can be seen when studying the process of creation. For example, when creating fairy-tale creatures and various items special techniques are used.

  • movement – ​​subjective transfer of an object to new, unusual situations;
  • typing – assigning an object to a specific type;
  • analogy – creating an image by analogy with another;
  • exaggeration or understatement;
  • addition - new functions and properties are attributed to the object;
  • agglutination - creating an image from two different ideas.

Creativity and Creativity

Often, most people perceive these concepts as one whole. But such a comparison is wrong. The word “creativity” came to the business community in the late 80s, and only after that it began to be used in wide circles. Creativity is the ability that a person can demonstrate in non-standard, creative thinking, his ability to put forward unique ideas. Creativity implies the activity of creating, the ability to overcome stereotypes, it is the motivation for something new. Creativity and creativity are closely related, they are increasingly difficult to separate from each other.

How to develop creativity?

Striving for more is normal human development in any field. is limitless for a person, and with proper training it can surprise the owner who doubted the presence of at least some creative rudiments in his personality:

  1. Morning ritual. When we wake up, we immediately take a pen, a notepad and write. About what? About everything! The main thing is to write, you don’t have to think too much. You should write at least 750 words.
  2. We ask a question to any object or action: “What if?” For example, what if dogs could talk? What if all the people in the world were silent? This method is called.
  3. Splitting and combining different words. This method will definitely force the brain to turn off habitual thinking and turn on fantasy. You need to take two different words split them up and connect them. For example, pillow + blanket = blanket, curtains + tulle = adit.
  4. The Torrance method is based on the same type of scribbles, which are also called doodles. It is worth drawing identical symbols on a sheet of paper (several circles or squares, crosses, diamonds, and so on). We turn on our imagination and draw using drawn figures.
  5. Method of focal objects. We “take” a random object, for example, a pencil, a comb, the sky, and open a book (newspaper, magazine) to any page. We “grab” random 5 words and connect them with the subject into a story.

Creative crisis

Fantasy does not turn on, inspiration does not come, everything around is gray and gloomy and clearly does not contribute to the birth of a new idea or masterpiece. can affect any person whose activity or life is in one way or another connected with creativity. What is the problem with creativity? You shouldn’t look for answers in the outside world without understanding yourself. Finding answers to the questions “What is creativity? How to start creating again? Where can I find creative inspiration? will be ineffective if a person does not find the strength to find peace.

  1. It is necessary to create (write, draw, design, etc.) in the same place.
  2. It is worth setting aside the same time for creative activities.
  3. Before starting work, you should listen to the same song.
  4. Use the same things for work, for example, the same text editor for writing, the same brushes and easel for drawing.
  5. You should work every day; order is destroyed most of all on the weekends.

Books about creativity

Drawing inspiration from books, many are inspired by the lives of the heroes and the examples of their lives. The world of creativity is unusual, bright and passionate, represented in many works by famous authors:

  1. "Steal Like an Artist" by Austin Kleon. The author tells readers how to discover creativity within themselves.
  2. “Muse, where are your wings?” Yana Frank filled with inspiration and written for people who have decided to devote their entire lives to creativity.
  3. "Making Ideas Real" by Scott Belksy will tell you how to overcome doubts, set priorities and achieve results.
  4. “Genius to Order” by Mark Levy offers unusual way finding a solution to a problem is freewriting.
  5. “Create and sell” S. Voinskaya. The book tells you how to sell your creation.

“A true professional knows how to avoid

most typical mistakes in his creativity.

And this is what distinguishes him from an amateur.”

Niels Bohr

The unusual nature of a journalist’s creative activity lies in the fact that often it is not the information itself that is needed. scientific understanding term, but a kind of initial impetus to creativity. But it is usually preceded by "incubation" stage.

Outwardly, this looks like a refusal to try to solve creative task journalist, but in fact he only involuntarily “transferred” it to an unconscious level. For creative personality incubation, “nurturing”, “nurturing” of an idea, theme of a mass communication work, its structural vision, ideas about form, genre, language, etc. – are no less important than their actual embodiment in some material media. Andrei Bely said it well: “The process of recording is insignificant for me in comparison with the processes of design before recording... The scratching of a pen plays as important a role as the quality of the pen or the shape of the speaker’s lips to the meaning of what is being said.”

Yes, the most perfect creation of nature and the evolution of living things is the brain. And the most fundamental property brain - memory. It is sometimes compared to magnetic recording. However, technology only passively records and stores information. Human memory also programs response behavior, interaction with external environment, and in our case also the search for ways to solve a creative problem. Just as an experienced architect will remember more about a building he once saw than a person of any other profession, so a talented journalist, after meeting someone or getting acquainted with the situation and what “furnishes” it, will collect a more substantial store of knowledge and impressions. And all this happens primarily due to details. The ability to detect the unusual in the ordinary, the ability to remember and reproduce various kinds of details is already creativity.

Everyone has a trace of the information received, but you need to be able to find the “key” to your subconscious. And here, having summarized the experience and results of our research, we also tried to describe some productive creative technologies.

Extraction memory trace, as noted by more than half of the journalists we surveyed, as a rule, it is due to reproduction emotional state, accompanying the period of memorizing a certain amount of information. A journalist should not be an indifferent recorder of information (for example, in a notebook or on a dictaphone), unless, of course, this is the preparation of works in those genres where the main thing is to accurately convey the volume clearly limited by certain conditions social information. Ideal option, when you can present the essence, looking at the notebook only to check names and some digital data. Only in this case the subconscious is fully included in the creative process. The reference signals for this type of brain work are formed under four conditions:


§  when there is novelty of information;

§  when information is supported by the emotions of the individual;

§  in the event that a journalist somehow fixes a given amount of information in his consciousness (for example, by flipping through a notebook from time to time, listening to a dictaphone recording, while more and more new details and details “pop up”);

§  and, most importantly, the individual’s reaction to information is determined by its significance, that is, only in this case the mechanism of subconscious work on the work is “triggered”; in all other cases, only an imitation of creative activity or fruitless work occurs.

But a creative attitude, that is, a program for evaluating this information in the mind, formed on the basis of subconscious memory, is not yet a readiness for action. Stage of insight or in other words, the emergence of new cognitive structures that make it possible to suddenly see the elements of a creative task with new point vision is nothing more than intuition creative personality.

The famous Canadian psychologist Jacques Lered described intuition as follows: “it is immediate, fleeting, based on analogies, paradoxical and dual. Distinguished by the combination of opposites, it works simultaneously in two registers - consciousness and the unconscious." Let us add that it is characterized by the emergence of an unconscious decision with its further awareness. A number of experiments we conducted allow us to say that in the field of journalism, and perhaps in general when organizing creative activities, intuition plays a role main role in determining the original path or algorithm for solving a problem.

The specificity of creative intuition is that it cannot be caused as a result of some kind of “coercion”; it can only be “cultivated”. Leaving aside cases where a creative person, as they say, from birth retains the ability to use his subconscious functions more freely than other people who, perhaps, are potentially in equally gifted, we note, however, that here, too, certain “technologies” can be identified that promote intuitive decisions.

First of all, you need to take into account that the subconscious contains not only information accepted subconsciously, but also information accepted consciously, but forgotten. Creative inspiration, which is usually spoken of only as something ephemeral, is nothing more than the activation of memory and creative activity. Psychologists also call this the activation of emotiogenic regulatory system. Every journalist must clearly imagine, having previously, of course, clearly recorded them, the situations, circumstances, conditions in which he creative activity was the most productive. We say what inspires us, that is, something from the outside acts on us, bringing to life creative forces within us, or as the great one called them theater director K.S. Stanislavsky, “superconsciousness”.

Only internal “balance” makes it possible for a truly creative person to be in harmonious “balance” with the surrounding reality. Creative self-expression as a dominant human existence in this profession manifests itself so clearly that it makes it possible to trace the relationship using the example of specific journalistic destinies.



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