How to get a person to check you. Psychology of human persuasion: logic or emotions

Any communication between people is necessarily aimed at achieving a specific goal by its participants, persuasion or a call to action, this is the result of any dialogue. If someone says that they communicate just like that, without specific purpose, then this person is either disingenuous or simply does not understand what goal he is pursuing and what goal his interlocutor is pursuing. For the unconscious world in which most people live, this is in the order of things, but people like you and me, who study psychology and understand the nature of human behavior, should immediately notice motives when communicating. And of course, when entering into a dialogue with someone, we, as more or less conscious people, must not only understand what we want from him, but also, if possible, calculate the result of such a dialogue. If our goal of communication is not to extract information from the interlocutor, but to convince him of something, then we should remember some features of the human psyche, by playing on which we will definitely persuade him in our direction.

To understand that in an ideal way works to convince people, we just need to take a closer look at our world, its history and the present, where nothing actually changes, people believed sweet fairy tales and still believe in them. General loud phrases work better on them than specifics and intelligible speech; there is no need to explain anything, just convince people that everything will be fine. And here, my friends, your self-confidence comes first. After all, what is our life, from the point of view of our knowledge about it? This is a set of some patterns, beliefs, postulates that we cherish like the apple of our eye and hold on to them like Lifebuoy to experience a feeling of confidence, certainty, stability. Our whole life rests on the belief in these things that once somehow came into our heads. Something is added to them in the process of life, but something we simply don’t notice and don’t want to notice, preferring to deal only with familiar and understandable things. We very often simply believe in everything and everyone, especially in what coincides with the knowledge we already have, because we ourselves have little opportunity to learn something with the help of our experience and check something with the help of our senses. This means that what we believe in is quite convincing for us, because it is simply convenient. It’s convenient for us to believe in something, it’s so easy. Well, since people once believed in one thing, then why not force them to believe in another, why not convince them of something that will be easy for them to accept on faith, because this something will be simple, understandable, convenient and pleasant for them, maybe even going with something they already believe in? The main thing is to confidently and persistently present it to people new information, as an important and unshakable truth. Nobody in this world really knows anything, because the world is very complex, man has not yet fully understood it, and if even such great scientists as, for example, Einstein, were wrong, then what can we say about most other people who have less a broad and detailed view of life.

So what can we be sure of? Yes, probably nothing. Any of us can be wrong and will definitely be wrong, this is from an objective point of view. As for each of us individually, you can convince other people only if you believe in yourself - that's one thing, and believe in what you say - that's two. Of course, it is also very important how you say it and what you want people to do. Let’s say that people really like to hear that someone else is to blame for their troubles, but not themselves, and that this someone needs and can be made to answer for all their troubles. At the same time, it is very important that as little as possible is required from the people themselves; let someone else do something for the good of their lives, but not themselves. This works very well on the oppressed, depressed and offended by life people, who are the majority. And if you notice this feature, then that’s it public organizations, movements, sects and similar associations play precisely on this, they are looking for a common enemy, looking for problems in outside world, and not in the person himself.

The only thing they can offer is to start changing yourself so that the world changes, only by changing yourself, you change yourself, and the world around you will be the way you can make it, by making an effort, and not waiting for God’s mercy. You shouldn’t tell them this, if you want to convince other people of something, it’s better to put pressure on the fact that everything is very simple and that everything will come by itself, you just need to wait, hope and believe. Never hold people responsible, no matter what it is, especially for yourself, as I already said, everyone is to blame for everything, politicians, enemies, aliens, but not those themselves who are not happy with something. Otherwise, they won’t listen to you, because responsibility is something that people fear like hell, and some don’t even know what it is. Promise a sweet future, here you don’t even have to be a psychologist or a sociologist to simply see with your own eyes the desire of people to believe that the time will finally come when everything will be fine, when everything will be better. With all this, many cannot even really define this better, but it doesn’t matter, it’s important to promise it.

When communicating, do not forget to praise your interlocutor or a group of people; it is very important that people feel proud and not killed when they are taught like little children, because in fact that is what they are. In general, when you convince other people of something, it is extremely important to know what beliefs they hold in this moment, you can find out this within a few minutes by simply asking questions about the person himself. Your idea or whatever you push into other people's heads should not go against what is already there, even if in fact it is true. Act step by step, develop a persuasion strategy according to which your idea keeps pace with the person’s already accepted idea, it seems to complement it. Then, gradually, you will redirect the person’s actions in the direction you need, rebuild his way of thinking, and do not destroy the old, in order to build a new one, for many this is a very painful process, because of which they may reject you.

Remember Hitler - this wonderful speaker who managed to fool the minds of millions of people and drew them into bloody war. Well, isn't this moment in history indicative to understand human psyche and identify his preferences. There is, of course, a difference between the conviction of an oppressed and oppressed people or person, and a similar conviction completely happy with life of people. IN the latter case you need to find some problem in order to make people dependent on you based on it, and problems have always been, are and will be, our whole life consists of them. But people don’t like to solve them, and therefore they willingly follow someone who will do it for them. You can be such a person if you want to convince people of something, and of course you will not solve their problems yourself, you will solve them with the hands of these same people, simply by moving their asses off the ground. As a result, you will receive their recognition and respect, you will become an authority for them.

A strong personality is someone people willingly trust and follow wherever they go; a weak and insecure person can convince few people of anything, because he himself doubts what he says, and people feel this instinctively. So if you decide to convince someone of something, first convince yourself of it, and only then, using simple techniques, start telling interesting tales and drawing beautiful images for other people. People love fairy tales. Not everyone, of course, takes them seriously, but the majority, the overwhelming majority, love it when they, as they say, get bullied. That's how we people are. And using this majority, you can put pressure on the rebellious minority. Although these people think more soberly, they have not learned to convince others of their sobriety. I consider myself one of these people; I have never had so many fans and supporters that I could think that people have become stronger, because I only offer bitter pills in the form of truth. People run from my truth when everything is good for them, and return to me when everything is bad, because only a true understanding of things can identify, heal and forever rid a person of the problems that poison his life.

So, my friends, I teach you one thing, but I myself fundamentally adhere to a different policy, because the majority will never be on my side, unless a miracle happens and people become stronger, listening to the truth and what it brings. But it’s my job to prove to everyone that I can live real life and look this life straight in the eye, it’s actually not as scary as it seems, and live life reasonable person being responsible for your life is much better and more pleasant than constantly being a pawn in the wrong hands. So use my recommendation for persuading people as you see fit, and don’t forget to check yourself to see if you yourself are hanging on someone else’s hook in a similar way.

Sometimes the success of our endeavors largely depends on our ability to convince people to accept our point of view.

But, unfortunately, this is not so easy to do, even if we have the truth on our side and common sense. The ability to persuade is rare, but very useful gift. How to convince a person? Persuasion is a way of influencing people's consciousness, directed towards their own critical perception.

The essence of persuasion is to first achieve internal agreement with certain conclusions from the interlocutor using logical argumentation, and then, on this basis, create and consolidate new ones or transform old ones that correspond to a worthwhile goal.

Persuasive communication skills can be learned both at various trainings and on your own. The principles and techniques of persuasive speech given below will teach you the ability to persuade, and they are equally effective in persuading one person or an entire audience.

A clear understanding of your own intentions

In order to change or shape the opinions of people, or in order to induce them to take any action, you yourself need to clearly understand your intentions and be deeply confident in the truth of your ideas, concepts and ideas.

Confidence helps to make unambiguous decisions and implement them without hesitation, taking an unshakable position in assessing certain phenomena and facts.

Structured speech

The persuasiveness of speech depends on its structure - thoughtfulness, consistency and logic. The structured nature of speech allows you to explain the main points in a more accessible and understandable way, helps to clearly follow the intended plan, such speech is better perceived and remembered by the listener.

Introduction

An effective introduction will help to interest and attract a person’s attention, establish trust and create an atmosphere of goodwill. The introduction should be brief and consist of three or four sentences indicating the subject of speech and telling the reason why you should know what will be discussed.

The introduction sets the mood and tone of the speech. A serious beginning gives the speech a restrained and thoughtful tone. The humorous beginning is laid positive mood, but here it is worth understanding that starting with a joke, setting the audience in a playful mood, talking about serious things it will be hard.

It must be understandable, clear and meaningful - persuasive speech cannot be incomprehensible and chaotic. Break down your main points, thoughts and ideas into several parts. Consider smooth transitions that show the connection between one part of the speech and another.

  • statement of facts that can be verified;
  • expert opinions, judgments of people with authority in this field;
  • , revitalizing and explaining the material;
  • specific cases and examples that can explain and illustrate facts;
  • description own experience and his theory;
  • statistics that can be verified;
  • reflections and forecasts about future events;
  • funny stories and anecdotes (in small dose), the meaning of which reinforces or reveals the provisions in question;
  • literal or figurative comparisons and contrasts that illustrate statements by showing differences and similarities.

Conclusion

The conclusion is the most difficult and important point persuasive speech. It should repeat what was said and enhance the effect of the entire speech. What is said in conclusion, a person will remember longer. As a rule, it is at the end, along with a summary of what has been said, that a call to action sounds, which describes the actions and behavior of people necessary for the speaker.

Evidence-based arguments to support your idea

For the most part, people are rational and rarely do anything that is not beneficial to them. Therefore, in order to convince a person, you need to find good arguments explaining the justification and expediency of the proposal.

Arguments are thoughts, statements and arguments used to support a particular point of view. They answer the question of why we should believe something or act in a certain way. The persuasiveness of a speech largely depends on the correctness of the selected arguments and evidence.

What should be the criteria for evaluating and selecting arguments:

  1. The best arguments are those that are supported by solid evidence. It happens that a speech sounds convincing, but is not supported by facts. When preparing your speech, make sure your arguments are sound.
  2. Good arguments must be intelligently and concisely built into the proposal. They shouldn't sound out of place.
  3. Even if your argument is well supported and justified, it may not be accepted by a person. People react differently. For some, your facts and arguments will sound convincing, while others will not consider the arguments you used to be the main ones for assessing the situation. Of course, you cannot know for sure what impact your argument will have on the person being persuaded, but you can at least approximately guess and estimate what the result will be based on the analysis of the personality (audience).

To ensure that you present a truly compelling case, you should ask yourself at least three questions:

  1. Where did the information come from, from what source? If evidence comes from a biased or unreliable source, it is best to either exclude the evidence from your speech or seek confirmation from other sources. Just as one person's words are more trustworthy than another's, so some printed sources are more reliable than others.
  2. Is the information current? Ideas and statistics should not be outdated. What was true three years ago may not be true today. Your generally persuasive speech may be questioned due to one inaccuracy. This should not be allowed!
  3. What relevance does this information have to the case? Make sure the evidence clearly supports the arguments you are making.

Presenting information and formulating goals with a focus on attitudes and audiences

Attitude is a stable or predominant feeling, negative or positive character associated with a specific issue, object or person. Usually people verbally express such attitudes in the form of opinions.

For example, the phrase: “I think that memory development is very important both for Everyday life, and for professional activity“This is an opinion that expresses a person’s positive attitude towards developing and maintaining a good memory.

To convince a person to believe, you first need to find out what positions he occupies. The more information you gather about it, the better your chances of making a correct assessment. The more experienced you are in the field of audience analysis, the easier it will be to make your speech persuasive.

The attitudes of a person or group of people (audience) can be distributed on a scale, from openly hostile to extremely supportive.

Describe your audience as: having negative attitude(people hold a completely opposite point of view); does not have a clear opinion on this matter (listeners are neutral, they have no information); positive attitude (listeners share this point vision).

The difference of opinion can be represented in this way: hostility, disagreement, restrained disagreement, neither for nor against, restrained favor, favor, exceptional favor.

1. If the listeners completely and completely share your opinion, understand what you are talking about and agree with you in everything, then you need to adjust your goal and concentrate on a specific plan of action.

2. If you think that your listeners do not have a definite opinion on your topic, set the goal of convincing them to act by forming an opinion:

  • If you believe that your audience doesn't have a point of view because it's uninformed, then your first priority is to give them enough information to help them understand the point, and only then make compelling calls to action.
  • If the audience is neutral in relation to the subject, it means that it is capable of objective reasoning and can perceive reasonable arguments. Then your strategy is to present the best arguments available and back them up with the best information.
  • If you believe that those listening to you do not have a clear position because the subject is deeply indifferent to them, you must direct all efforts to move them from this indifferent position. When speaking to such an audience, you should not focus their attention on the information and use material that confirms the logical chain of your evidence, it is better to focus on motivation and address the needs of the listeners.

3. If you assume that people disagree with you, then the strategy should depend on whether the attitude is completely hostile or moderately negative:

  • If you assume that a person is aggressive towards your goal, it is definitely better to go from afar or set a less global goal. It makes no sense to count on persuasive speech and a complete revolution in attitude and behavior after the first conversation. First, you need to change your attitude a little, “plant a seed,” and make you think that your words have some kind of importance. And later, when the idea settles in a person’s head and “takes root,” you can move forward.
  • If a person has a position of moderate disagreement, simply give him your reasons, hoping that their weight will force him to take your side. When talking with negative people, try to present the material clearly and objectively, so that those who slightly disagree will want to think about your proposal, and those who completely disagree will at least understand your point of view.

The power of motivation

Motivation, which initiates and guides behavior, often arises as a result of the use of incentives that have a certain value and significance.

The influence of a stimulus is greatest when it is part of meaningful goal and indicates a favorable reward-cost ratio. Imagine asking people to donate a few hours to participate in a charity program.

Most likely, the time you convince them to spend will not be perceived as an incentive reward, but as a cost. How to convince people? you can present this charitable work as a significant incentive that provides rewards.

For example, you can make the public feel the importance of the cause, feel socially responsible, people with a sense of civic duty, feel like noble helpers. Always show that the incentives and rewards outweigh the costs.

Use incentives that match people's basic needs, they work better. According to one of popular theories In the needs domain, people express a greater propensity to act when the stimulus offered by the speaker can satisfy one of the listeners' important unsatisfied needs.

Correct manner and intonation of speech

Persuasiveness of speech and the ability to persuade presupposes the rhythmic and melodic structure of speech. Speech intonation consists of: sound strength, pitch, tempo, pauses and stress.

Disadvantages of intonation:

  • Monotony has a depressing effect even on a person who has the ability to listen and does not allow him to perceive even very interesting and useful information.
  • Too high a tone is annoying and unpleasant to the ear.
  • Too low a tone can cast doubt on what you are saying and convey your disinterest.

Try to use your voice to make your speech beautiful, expressive and emotionally rich. Fill your voice with optimistic notes. In this case, a slightly slower, measured and calm pace of speech is preferable. Between meaningful segments and at the end of the sentence, clearly pause. And pronounce the words inside the segment and small sentences as one long word, together.

It’s never too late to start developing your voice and diction, but if you want to convince someone who knows you well, sometimes it’s better to speak in a tone that’s familiar to you, without experimenting. Otherwise, those around you may think that you are not telling the truth if you speak in a tone that is uncharacteristic for you.


How to let go of the fear of new relationships and learn to trust men again?

Does regaining trust depend on how much he disappointed you and the number of pieces into which your heart was broken? Where can I get a guarantee that he won't do it again?

I am sure that many of you women will want to know the answers to these very similar friend questions to each other.

Do you want to know where they came from in this article? From my mailbox and personal consultations with women who asked for help in solving problems that arose in their relationships. Including help with regaining lost trust:

“How can I learn to trust a man after what he did to me?”
“My ex, how can I trust men after this?”
“I met a man through the Internet, he LIED to me and tried to force me to send him money. How can I trust guys again after this?”
“I thought my boyfriend wanted the same happy future together that I did. But instead of proposing to me, he broke up with me. I dedicated mine to him best years and received nothing in return.”

I'm sure there are many similar complaints.

How to learn to trust men after this?

Many women with hearts that need healing are stuck somewhere between the assumption that “all men are bastards” and the increasingly fading hope of meeting the prince on his thorny path in life.

If you've ever felt anything like this, keep reading this article and find out how in just 3 simple steps will teach you to trust men again, no matter how badly your heart was hurt in the past.

Step 1. Stop confusing trust in a man with hope for a meeting « prince charming»

Let's start with a simple question.
What's happened "confidence"?

So how? There's an answer? Does it fit in 10 words or less? Or did your heart begin to beat desperately, and your brain was simply confused by fragments of phrases that come to mind? I have asked this question to many women and almost all of them have found it difficult to say what it means to them. "confidence" to a man. Why?

Because (this may sound a little cruel) from a male point of view most women can't learn "trust" men, because they simply do not know the meaning of this word.

Let's take a look at the definition of this word from the dictionary:
Trust (verb): to rely on or have confidence in someone or something.

As a man I can say that for me "trust" means to someone to be confident that he or she will...
– do what he says;
– act in accordance with your nature;
– my cover in conflict or matters of the heart;
– try to cause me trouble as little as possible and respect my decisions.

"Confidence" does not (and cannot mean) that, which he (really!) doesn’t even know about. Yes, there are different experiences of relationships, different situations from the past, which have become the reason that it is quite difficult for you to learn to trust men again.
Especially if you were in a relationship that ended with the betrayal of your husband or loved one. But consider that it cannot represent all men in general.

And here is the first truth for you: many women think that they "will never be able to trust a man again" will not be able to find someone worthy of her trust , because they are looking "Prince Charming", which we dreamed about as little girls. But who said that a man can only be trusted if he could become the prince from your childhood fantasies?

Do you really expect a man to treat you like a Goddess, not look at other women, shower you with gifts, be the perfect lover, tell you his deepest secrets, slay dragons for you, want what you want what he wants, even if he doesn't really want it? ( Last words made my brain start to melt, despite the fact that I constantly hear about these ordinary female desires). If this is the case, it will be difficult for you to find and trust a man who meets the above.

Step 2. Forgive yourself for allowing a man to destroy your trust

The reason many women have problems trusting men is not because "all men are assholes" or something like that... The reason is shame. Didn't your face just turn red? Mine turned red. Why? Because shame is a terrible emotion and a very powerful word.

Let's look at why women are afraid to trust a man. There are reasons for this:

  1. Fear that if you give a man the power to hurt you (and loving someone means giving it), you will be hurt and devastated again. Your subconscious says: « Last time When I trusted a man, he hurt me. If I no longer trust men, then they will no longer be able to hurt me!”.
  2. Shame, which comes from the realization that you were stupid to trust a guy who broke your trust (or simply couldn't live up to your expectations).

That's why you frantically start looking for information in a search engine, checking credit history, criminal history and compatibility according to zodiac signs regarding every man you liked at least a little.

That's why You try to find reasons to refuse any relationship., even when they haven’t started yet. Because your subconscious doesn't want to feel like you again "wrong".
And from the point of view of your subconscious "mistrust of a man" actually guarantees that you will never again be ashamed of yourself for feeling stupid for trusting the wrong guy again.

That is why You need to forgive yourself now.

If you don’t know how to learn to trust men again, then most likely you are angry with yourself for allowing yourself to be hurt. AND the only way The way to forgive yourself is to understand why you trusted in the past and admit it.

I’ll give you a hint: I assume that they believed because they wanted to be loved.
A to be loved means to give another person the power to hurt you.

If a man has hurt you in the past, do not think that you can no longer trust any male human being. It just means that in that particular case you took a risk, and that risk could not reward you eternal love, which you dreamed of.

Listen to me: - does not mean to be "stupid", no matter how much he may have betrayed you or hurt you. There is nothing shameful in succumbing to ordinary human desires.

And again we return to the question “How to learn to trust a man?”.
You need to forgive yourself!

Go into the bathroom, stand in front of the mirror, look into your eyes and say to yourself: “I know you are ashamed and hurt and angry about what happened because of this man, but you did everything with the best intentions and I forgive you.”.

After this you will really feel better. And you might want to cry. Have a cry. Don't hold back.

Step 3. Eliminate "words of the victim" from your dictionary

What's happened "words of the victim"?

"Words of a Victim"- these are the words that take away from you vitality and make you feel humiliated, insulted, offended. For example, let's burn on "beloved" for everyone the topic: Deception.

  1. No one can make you a victim except you.
  2. No one can make you happy except you.
  3. No one can make you feel anything but you.

Making yourself victim, You give the man who disappointed or betrayed your trust all the power over you. But if you stop using "words of the victim", then take your destiny into your own hands.

That's all you need

Let's summarize what needs to be done to solve the problem called “How to learn to trust men again”:

- understand what trust is
– forgive yourself for allowing yourself to be deceived (offended)
– stop seeing yourself as a victim

Thank you for your attention and patience. I hope that I didn’t waste a lot of time writing this material and now you are at least three steps closer to understanding how to trust a man.
After all, this is one of the most important conditions for a truly harmonious relationship.

I look forward to your comments under this text!

With love,
Yaroslav Samoilov

The most interesting articles Yaroslav Samoilov:

How to make a person trust you?

In life, situations often arise when you need to convince another person or a whole group of people that you are right, to make them believe you. For example, convincing a potential client to purchase a product. In such and many other cases, without the ability to convince, to instill faith in one’s knowledge and abilities, one cannot even hope for success. How can you make another person believe?

Instructions

1. Behave confidently and calmly. Make sure your voice is clear and loud enough. Do not lose eye contact with the listener. There is no need to look into his eyes all the time, as this can be regarded as impudence. But don’t look away either, because this is a sign of insincerity. It is best if your gaze wanders to the area of ​​his face and neck.

Your words, your appearance, tone, demeanor - everything should lead the interlocutor to the idea that you are experienced, knowledgeable and good well-mannered person. Such people are trusted.

2. Try to make up psychological picture a person you need to convince of something. If possible, watch him, pay attention to how he walks, talks on the phone, how he makes purchases, pays the bill in a cafe or restaurant. Based on this, choose the most appropriate manner of speaking to him.

3. If your future interlocutor is shy, delicate by nature, most likely he is a pronounced “wingman”. Such people are usually willing to trust and obey energetic, decisive individuals. Therefore, when communicating with him, try to give the impression that you are the undisputed leader. Be polite, but speak clearly, clearly, briefly, and in a confident tone, so that your words are perceived by him as instructions for action, commands.

At the same time, do not play too actively into the role of “commander”, so as not to seem rude and self-confident.

4. If, on the contrary, he is energetic and domineering, do not try to suppress him. During the conversation, demonstrate respect for him in every possible way, talk less and listen more, politely asking clarifying questions from time to time. By doing this, you will certainly win him over, and he will trust what you say.

5. When expressing your point of view, talk only about what you understand well enough. If the conversation touches on topics in which you are not strong, try to carefully move it in a different direction. Don't allow your listeners to accuse you of being poorly informed or, worse, ignorant. Then you won’t be able to expect trust from them.

And most importantly, after making a person believe in you, try to meet all expectations.

Articles

Well-known entrepreneur Evan Asano spoke about his experience in sales and how some strategies can be applied in ordinary life. Lifehacker publishes a translation of his article.

Evan Asano

Founder of the marketing agency Mediakix.

The sales profession doesn't have a very good reputation. And the very essence of sales is often misunderstood. People usually think that salespeople talk very quickly, almost trick customers into signing deals, and generally cannot be trusted. In fact, it's just the opposite - all sales are built on trust.

Sales is based on the ability to quickly gain people's trust. The tricks that work in sales are also useful in everyday life.

The main trick is thoughtful questions.

Guide the conversation by asking the right questions, and let the client talk. This way you can determine the needs of the interlocutor and show that your offer fits their needs perfectly.

In addition, when people feel like they are being listened to carefully, they will feel that you understand and approve of them. This inspires trust. And if they trust you, they will agree to make a deal with you.

How to quickly gain trust based on sales experience

Greet in a friendly manner

Greet warmly, as if you already know each other and have not seen each other for a long time. At the same time, smile sincerely - a smile is always remembered. Besides, when we smile, we improve our own self.

Speak slowly

Speaking quickly often has negative associations. The other person may think that you are nervous or unsure of what you are saying. Therefore, try to exude calm and be moderate in your speech. People respond better to those who speak slowly and deliberately.

Show that you have something in common

Evan Asano advises looking at his LinkedIn and other profiles before calling a potential client. in social networks to find some common interests or mutual acquaintances. Be sure to mention this at the beginning of the conversation. For example: “I noticed that you studied at X, that you are familiar with Y.” Little things like this will help build trust.

Listen carefully

Listen as if you were... only person in the room. Don't get distracted, don't look at your watch or phone. Do not interrupt your interlocutor or finish his sentences. Before responding, wait a few seconds and think about what you want to say. This will show that you are really listening.

Ask interesting questions

Usually the conversation starts with typical questions, and this is normal. But why not go a little further and follow the question: “Where are you from?” not to ask, “What was it like growing up there?” And instead of: “What do you do?”, ask: “Tell me what you do.”

When asking a question, act as if the interlocutor is about to tell you amazing story. You may have to pretend at first, but over time you will begin to notice more in people. interesting aspects. After all, to get an interesting answer, you need to ask an interesting question.

Show that you value your interlocutor

Usually this requires agreeing with what the other person is saying.

Asano gives this example from his practice. One day he called a client to offer his agency's services. The client immediately said that he would not need these services, because his business was already developing successfully. Asano agreed with him and said that he had read about his success in one of the leading magazines, and then asked how he managed to achieve such results. The client began to talk about himself with pleasure and eventually concluded a deal with the Asano agency.

If Asano had tried to convince the client that he could not do without the help of his agency, nothing would have worked. After all, then it would turn out that he does not agree with the client, and when people feel that we do not agree with them, they subconsciously close themselves off and move away from us. This is the worst thing that can happen.

Remember someone who made an impact on you good impression when meeting. Think about why you liked this person. It is likely that he listened to you carefully, and you were left feeling understood and valued.



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