The truth has long been known that everything smart people they think alike. However, every happy bearer of intelligence experiences an irresistible desire to hear someone like themselves. TEDx conferences are designed to help with this. Every person who considers himself a member of the intelligentsia must know what this is.
TED Conference at a Glance
In 1984, the American architect and graphic designer Richard Wurman set out to gather prominent figures in the new information industry under one roof. Less than a few years later, the initiative grew into something more ‒ T echnology E entertainment D design:
- From a highly specialized get-together of computer geniuses, the TED conference has become a gathering bright personalities various profiles: scientists, philosophers, musicians, philanthropists, businessmen, etc.;
- The event is a series of reports where each speaker has 18 minutes to convey his message to the assembled audience;
- TED has never positioned itself as an organization for the poor. The annual membership fee is $8,500. For this money, the participant receives not only the right to attend events, but also membership in the mailing club, access to online tools and DVDs;
- Numerous sponsors also provide money for events, including almost all corporations from the 500 largest in the world (Coca-Cola, Google, AOL, General Electric...);
- Such famous people as Bill Gates, David Cameron, Larry Page and many Nobel Prize laureates managed to make their mark on the site.
Worldwide franchise
Tectonic shifts in the area information technology happen not only in America. However, the staff of TED itself does not exceed 140 people and cannot serve the needs of billions of people on Earth. That is why in 2009, the curators of the foundation came up with the idea of licensing the conference format around the world.
The franchise was named TEDx :
- Anyone can obtain a temporary rental license trademark and concepts are completely free - only subject to the principles and general philosophy of TED;
- On-site conference organizers may attract sponsors, but waive all copyrights in content created by speakers. It becomes the property of the parent company;
- As of the mid-2010s, the library of video performances consisted of several tens of thousands of videos from more than 130 countries;
- The main language of the reports is English, but the videos, as a rule, are accompanied by subtitles in various world languages, including Russian;
- In 2010, 531 events were carried out, by 2017 their number increased to 1860;
- The main goal pursued by the foundation is to initiate socially important discussions in a specific region of the world.
Types of events
The TEDx license allows you to organize one of the following types of events:
- Standard. Free format event;
- University. Held within the walls of the higher educational institution on the initiative of university administration employees, a separate faculty or ordinary students;
- Youth. Has a specific topic, covering the problems of modern schoolchildren, children or students;
- Educational. Faculty, students, or administrators discuss future trends in education;
- TEDxLive- online broadcast of a session from the global TED event;
- « Women's» ( TEDxWomen). The main issue follows from the title: the socialization of women in modern world and gender themes;
- Entrepreneurial. A platform for business discussions, where it is expected that nutrient medium for innovation and exchange of business experience;
- Library. No different from the standard one, except for the venue;
- Second level event. A license to conduct it is issued only to program participants with at least two years of experience.
Conferences in Russia
Here are the main facts and figures that relate to this event in our country:
- Despite the popularity of such rallies in the West, in Russia they are just beginning to become fashionable. Total quantity there are not more than fifty organizers;
- There is a “TED Embassy” in the country, representing the interests of the organization promoting its philosophy. As of 2017, the duties of ambassador are performed by the founder Open University Skolkovo Andrey Egorov;
- The largest event of this format held in the Russian-speaking space is TEDxMoscow. It is usually carried out in coworking spaces;
- Among the “specifically Russian” topics: the development of the Russian North, problems of relations with migrants, gay rights, security in World Wide Web and the clash between “physicists and lyricists.” All performances are available online;
- The Moscow cell has a relatively small team (about 12 people).
Rules for organizers
All of the following rules apply to “Standard” type events, but apply to all others:
- License to own trademark is issued for a period of 12 months and is applicable only for one event;
- The name of the conference should reflect the location: city, district or even street (TEDxSydney, TEDxPokrovkaSt);
- It is recommended to select speakers from the specific region where the event is taking place. Thus, professors from St. Petersburg will be unwelcome guests at TEDxMoskow and vice versa. Locality is the main slogan of this format;
- As a rule, the audience cannot exceed one hundred people. More numerous events can only be created by those who have at least once attended the global TED conference;
- The duration is not particularly standardized. Depending on the capabilities of speakers and listeners, performances can last from a couple of hours to a day;
- Ticket prices are limited to $100 (5,700 rubles at the current exchange rate). Placing higher price tags may result in a fine or even revocation of the license. This requirement only applies to developing countries, Where local residents do not have the opportunity to spend significant funds on cultural leisure.
The third technological revolution, which swept California in the second half of the 20th century, brought to life a new fusion of knowledge at the intersection of technology, entertainment and design. These three pillars are at the core of the philosophy of the TEDx conference. What it is is gradually being learned in Russia, although much later than in developed countries.
is an annual event held by the private non-profit foundation Technology Entertainment Design (hence the acronym TED). The goal is to spread unique ideas (“ideas worth spreading”) through speeches outstanding people. Thus, during the existence of the conference, among the speakers were famous businessmen, writers and scientists, including Nobel laureates. Today, TED conferences are known all over the world, as is the subsidiary project TEDx, a licensed format for other countries. But it is not popularity, but the benefits that can be derived from the reports that became the motive for writing this material. The best TED talks - our list of lectures for those interested in self-development and self-education.
Joshua Fore. Memory tricks that everyone can do
Joshua Fore (often spelled Foer) is a writer and science journalist, author of . The center of his interests is speed memorization. Working with the topic as a journalist, he became so carried away by it that he began to develop his memory, mastering different methods. As a result, Joshua won the US Memory Championship, a national competition. He shares some of the techniques he uses, which anyone can master, in his talk.
Josh Kaufman. How to learn anything in 20 hours
One of the most famous performances TED. Josh Kaufman– a successful writer, author of the bestseller “Your Own MBA.” In his lecture, he talks about how the birth of his daughter changed his usual way of life. The child needed to devote a lot of time, which is why there was no time left for self-development. In this regard, the author became interested in the issues of accelerating the learning process, the identified methods of which he shares in this speech. The main idea is that 20 hours is enough to begin to have a good understanding of almost any area:
Chris Lonsdale. How to learn any language in 6 months
Another TED lecture in continuation of the previous topic. Chris Lonsdale is the managing director of his own company, which provides group and individual productivity training. He is the author of a technique that offers a unique and integrated approach to learning, which enables people to master languages or complex technical knowledge in a short period of time. This speech is about her.
Ken Robinson. How schools stifle creativity
Ken Robinson is a development specialist, writer, and speaker. For a long time was a professor at the department art education at the University of Warwick. In his numerous works and speeches he talks about the need to develop talents and creativity, limitations of existing educational systems. Knighted in 2003 for services to educational sphere. This is one of his most famous performances.
Julian Treasure. How to speak so that others want to listen
Julian Treasure studies sound. His firm advises companies from different industries business on how to use sound effectively. Specifically in this speech he talks about effective communication. About his 7 deadly sins and powerful tools speech: from simple vocal exercises to tips on how to speak using .
Simon Sinek. How great leaders inspire action
Simon is a writer and leadership expert. His books are a compilation of experiences of how outstanding leaders think, act and communicate. Examples include the Apple Corporation, Martin Luther King, and the Wright Brothers. In the lecture, he talks about a powerful model of inspirational leadership.
Original speech + subtitles
Rita Pearson. Every child needs a mentor
Rita Pearson was born into a family of teachers and also chose this profession for herself, devoting more than 40 years to it. As an educator, she follows education reforms and innovations in this area. But at the same time she remains convinced that the teacher plays traditionally important role in teaching children. In her opinion, a teacher should be able to find common language with each child, building close, human relationships with him. And convincing children that they all deserve the best becomes motivation for learning even for the weakest students.
Elizabeth Gilbert. Your elusive genius
Elizabeth is a writer. She is best known for her book Eat, Pray, Love. In this talk she reflects on creative process and defends the idea that genius is not special gift, because each of us can be considered a genius.
Pamela Meyer. How to spot a liar
Finally, a little material for fans of the series “The Theory of Lies”, “Sherlock”, “The Mentalist” and other similar ones. Pamela Meyer is the author of Detecting Lies. In her lecture, she talks about some behavioral patterns that may indicate that you are being lied to.
- TED (eng. Technology Entertainment Design; Technology, Entertainment, Design)- famous annual conferences that have been held since 1984 in the USA and other countries. Perhaps they represent the most successful embodiment of the concept of "Edutainment" (education + entertainment), which is learning as a way to have fun and spend time.
TED speakers - famous experts and authors: Steve Jobs(Apple), James Cameron (Avatar), Richard Dawkins ("Selfish gene"), Jim Wales (Wikipedia) and many others. They know how to truly surprise; Moreover, their theories are easy to understand.
The mission of this international (Russia has recently joined) movement is IDEAS WORTH SPREADING: the dissemination of unique ideas that are found at the intersection of disciplines and doctrines. Lecture topics are very diverse: science, art, design, politics, culture, business, global problems, technology and entertainment.
We have selected 15 of the most impressive lectures, enjoy.
You can watch them in this post, or you can - in the cozy atmosphere of the Eight bar, on the big screen -
1. “Keep your plans to yourself” (3m 16s)
Derek Sivers, the music entrepreneur who, according to Esquire magazine, changed the face of the modern music industry
2. “Exoskeletons for people” (6m 24s)
Heitor Bender, general manager Berkeley Bionics, the most promising manufacturer of robotic suits and exoskeletons
Heitor Bender of Berkeley Bionics shows on stage two amazing exoskeletons, HULC and aLEGS - robotic devices that could one day allow a person to carry up to 200 pounds effortlessly, or allow wheelchair-bound people to stand and walk. This is a powerful demonstration with important implications for various human potentialities.
3. “Jaime Lerner sings about the city” (15 m 40s)
Jaime Lerner, architect and urban designer, three times mayor of the Brazilian city of Curitiba, he carried out a revolution in city government
Jaime Lerner rebuilt urban environment in his hometown Curitiba in Brazil. At the same time, he changed the way urban architects around the world thought about what was possible in city planning.
4. “It's time to think about what is happening in bioengineering” (19m 42s)
Paul Ruth Wolpe, chief bioethicist at NASA, consultant on medical experiments in space
The scientist talks about amazing bioengineering experiments, from hybrid pets to mice with a human ear on their back. Isn't it time to establish a set of rules and regulations? - asks Paul.
5. “Fundamentals of plant intelligence” (13m 51s)
Stefano Mancuso, according to Wired.com, is the discoverer of such a field of interdisciplinary research as plant neurobiology
Plants behave surprisingly wisely: they fight pests, extract maximum benefits from nutrients...But can we assume plants actually have their own unique form of intelligence? Italian botanist Stefano Mancuso provides interesting facts.
6. “The Mathematics of War” (7m 22s)
Sean Gourley, a physicist and theorist of military conflicts, discovered a shocking pattern in nature modern warfare- and perhaps a model for resolving such conflicts. His discovery was recognized by Nature magazine, the Pentagon and the House of Lords; Gourley is now appointed advisor to the new Iraqi government
By collecting raw data from news reports, NGO reports and newspapers and then plotting it on a graph, the scientists analyzed the timing of the attacks, the coordinates and the scale of the weapons used. And they came to a startling conclusion: war is an equation.
7. “Real Time Brain Scan” (4m 00s)
Christopher Descharmes demonstrates new way using functional magnetic resonance imaging to show brain activity - thoughts, emotions, pain - in action. In other words, you can actually see what you feel.
8. “The Myth of Violence” (19m 18s)
Pinker describes the decline in violence from biblical times to the present day, and argues that even though this may seem counterintuitive and unseemly, given events in Iraq and Darfur, we are living in the most peacetime throughout the entire history of our species.
9. “How bacteria communicate” (18m 11s)
Bonnie Bassler, a Princeton molecular biologist who won a MacArthur "genius" grant for her discovery of "bacterial Esperanto."
Bonnie discovered that bacteria "talk" to each other using the language of chemistry, which allows them to coordinate defenses and prepare attacks. The discovery has stunning implications for medicine, industry and our understanding of ourselves.
10. “How architecture contributed to the development of music” (16m 00s)
David Byrne, musician, writer, filmmaker, conservationist, digital music theorist, cyclist, urban designer, artist, humanitarian
As his career progressed, David Byrne went from performing his music at CBGB to performing at Carnegie Hall. He wonders: could it be that music is created by the place where it is performed? David Byrne examines traditional African concerts, Wagnerian operas and stadium rock concerts in an attempt to understand how context pushed music to innovate.
11. “The Age of Personal Robots” (14m 04s)
Cynthia Brizel, founder of the personal robotics department at the Massachusetts Institute of Technology University of Technology, creator of social robots Kismet and Leonardo
As a graduate student, Cynthia Brizel wondered why we use robots on Mars but not in everyday life. She recognized the need to train robots to interact with people. Now she designs and builds human-centric, hyper-social robots that teach, learn, and play.
12. “Is the Internet what Orwell feared?” (11m 53s)
Evgeny Morozov, Belarusian writer, influential blogger in the West (Net.Effect), researcher of not the most rewarding topic - how the development of new media affects the society of not the most developed countries
Journalist and TED activist criticizes so-called "iPod liberalism" - the assumption that technological innovation always promote freedom and democracy - with sobering examples of how the Internet helps oppressive regimes stifle dissent.
13. "A Year of Living Biblically" (17m 36s)
AJ Jacobs became famous for his articles in Esquire, created at the intersection of philosophy, gonzo journalism and performance art
Author, philosopher, humorist and journalist AJ Jacobs recounts his year of living biblically - following the principles of the Bible as literally as possible.
14. "Riddle Box" (18m 05s)
Jeffrey Jacob Abrams is an American screenwriter, producer and director. Abrams' first feature film, Mission: Impossible III, became the most expensive directorial debut in history. Most large-scale project Abrams - " Star Trek" - released on movie screens in May 2009
His worldwide fame was brought to him by the highly successful television projects of the ABC Entertainment company - the series Alias and LOST, which offered extraordinary concepts for an exciting script and used the potential of the television film form to the fullest.
5. Bobby McFerrin shows the power of the pentatonic scale (03m 04s)
Robert "Bobby" McFerrin Jr. - American jazz singer and conductor, ten-time Grammy Award winner, author of the acapella hit "Don"t worry, Be Happy"
As part of the TED conference, Bobby McFerrin shows what a pentatonic scale is.
The pentatonic scale will be obtained if you play one black key in a row on the piano, starting with C-sharp. All eastern music is based on it yka.
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Books
- TED style presentations. 9 Techniques for the World's Best Performances by Carmine Gallo. Quote from TED Conference to date - main site all the brightest, most interesting and useful speeches of our time. TED speakers are setting a new bar for art right before our eyes...
