Methods of psychological influence on people. Psychological tricks: how to influence people

Social environment, in which a person lives from birth, implies communication. In the process of communication and perception of information, we are exposed to psychological influence, without even knowing it. Psychology studies these manifestations. The same science studies methods of influence in people’s communication with each other at work, at home and in any other place.

Methods of psychological influence and their differences

Methods psychological impact on human personality in psychology is:

• infection;
• suggestion;
• belief;
• imitation.

Some of these methods you have already used unconsciously, and some of these methods have been tested on you. Infection, suggestion, persuasion and imitation are ways of influencing psychological state people. Let's look at them in detail so as not to fall into the scammers' trap.

Infection

This psychological impact on human consciousness is the oldest and most studied method. It is based on the transfer of emotional states from person to person. Agree that this has happened to everyone when you are in in a great mood, and suddenly a man appears with tears in his eyes and all the signs of hysteria.

As you listen to his sob story, your mood deteriorates, and your state of mind begins to be similar to the experiences of the interlocutor. Particularly impressionable people don’t even need to be told anything, they emotional level are able to perceive signals coming from people near them.

Another example that characterizes the method of infection and which is used by the psychology of influencing people is panic. He usually acts in a crowd. If many people are in the same critical conditions, and one of them begins to panic, this feeling is transmitted to most of those present.

Have you heard about panic on board planes or in a broken elevator? These are those cases where one person panicked, and this feeling spread to many

But you can become “infected” not only negative emotions. Laughter, fun, and a positive attitude in life are contagious.

Suggestion

The second class of psychological influence on a person is suggestion. In this case, the psychology of influence on a person turns out to be emotional background, forcing you to act the way your opponent forces you. But if infection is the transmission of a psychological state, as a result of which a person acts in one way or another, then suggestion is the persuasion of a person to do as he is told using verbal tools (words, eye contact and others).

In order for suggestion to become an effective tool, you must live up to your words. If a person tries to “teach you to live” and dictates the rules of behavior in society or the laws of achieving success, then his reputation, appearance and the manner of speaking should evoke respect and a desire to imitate.

But when in front of you is an exhausted individual in dirty clothes and with traces of alcohol intoxication, his calls for a new life look pitiful and ridiculous. Therefore, if you want to help a person with advice, try to understand the situation in which the unfortunate person finds himself. Get into the problem and put yourself in his place. Only after this can you suggest something to someone who is looking for support from you.

You can only instill your thoughts in people with a confident voice.

Another important nuance– the psychology of the impact on humans says that you can only inspire your thoughts in people with a confident voice in which there is not even a shadow of doubt. Sometimes the success or failure of an idea depends on the tone in which a phrase is spoken.

There is another factor that determines the result of the impact on a person - suggestibility. The power of suggestion depends on how suggestible a person is, and this is an individual indicator. Children under the age of 13 and insecure and indecisive people are characterized by a high level of this indicator.

Suggestion works especially well if you combine the meaning of the words with the help of which the suggestion occurs with external information, which is familiar and understandable to the suggestible. If you try to direct a person to the “true path” and at the same time draw a parallel with those facts that are close to him, this will have a strong psychological impact on him. If you want to prove to a person that as a result of the actions suggested to him, he will be satisfied, give an example of the negative result that awaits him in the opposite case.

Using " catchphrases" or famous examples positive or negative experience generations, you will achieve significant results in the art of suggestion

Belief

Belief is one of the most harmless and effective methods psychological impact on a person. It is based on facts that become clear as a result of constructing a logical chain of thoughts. Using various methods influence on people, the level of intellectual development opponent. Proving something to a person who is below you in mental development is ridiculous. Your arguments will not be understood and accepted. If you are trying to convince someone who is smarter than you of something, it will look funny.

When does the first portion reach a person’s consciousness? new information, his brain searches for an explanation. And now it depends on the skill of the one who convinces whether they will believe him or not. It’s good if you can get a person to trust you, but the rest depends on the method of psychological influence and the alternation of new data. The most important thing is what the methods require psychological influence per person - do not deceive your opponent. As soon as a person feels falsehood in words, the level of trust will drop significantly. If this happens again, you may completely lose the trust and attention of this person.

To really be believed, you must correspond to the lifestyle or statements that you are trying to convey to your opponent. Your words should radiate power and you should come across as authoritative and confident.

So, everything coincided:

• Opponent's development level:
• The truthfulness of your statements;
• Correspondence between image and statements.

Your words should radiate power and you should come across as authoritative and confident.

Now you need to choose a behavior strategy that will help influence the person psychologically. There are several strategies.

• Aggressive. It is based on the contradiction of proven facts. This proves to the person that you are an extraordinary person and very different from him. He has a desire to listen to you and unravel the logical chain that you have confused. Therefore, he listens carefully to every word. But this strategy of psychological influence on a person is typical for professionals of speech and persuasion.
• Passive. This strategy only works if you know the other person well. Carefully citing examples from his and own life, comparing them with those known to everyone white light In some cases, you lead your opponent to the idea that you want to convey to him. Avoid inconsistencies and differences in judgment. This will throw the work done back several positions.

Now you know how to psychologically influence a person during a conversation. Use the “Persuasion” method, applying the laws of logic and building logical chains.

Leonardo DiCaprio and Matt Damon, still from the movie "The Departed"

Imitation

Many subconsciously use methods of influencing a person, without even knowing it. Reaching some heights in a career or intellectually, we become an object of respect and admiration. Less experienced people tend to follow the example of someone who has already realized their aspirations. But the object of imitation must always “keep up the brand”. It should be attractive, bright, memorable, delightful. That is, to satisfy the opponent’s desire to follow the ideal.

Means of psychological influence on humans

Using the example of one of the means of psychological influence on the masses, we can consider advertising, which has become commonplace. Relatively recently, advertising existed as signs in shops, cafes or businesses catering. These were ordinary posters recommending film screenings or concerts of pop stars.

Today, advertising has turned into large-scale, high-quality videos that not only inform people about a product, presentation or announcement, they force them to make a choice in favor of a particular product, form the formation of values ​​and guide them to the right direction human thoughts and actions. It is important to pay attention to what your children watch, as there are influences that have a destructive effect on the individual.

Many believe that the psychological is the engine of trade (a hackneyed phrase, but it’s true), others believe that demand implies the release of new products, the struggle for primacy between which is resolved through advertising. This is one of the most effective means that influences a lot of people and forces them to act under dictation.

This applies not only to some product or singer, advertising can persuade public opinion in favor of one candidate or another for government elections. This method is also called “manipulation of public opinion” or “the dark art of influencing people.” Moreover, the manipulation is not carried out by force, but by methods of correctly constructing the candidate’s advertising program. It turns out what the electorate needs at this stage of the formation and development of society and adjusts common phrases and promises. Each person “sees” a benefit for himself in these promises and votes for this particular chosen one.

Goals of psychological influence on a person

Mental influence on a person has its goal - the desire to force a person to consciously or unconsciously obey certain guidelines, norms, laws or requirements.

The director in a team of subordinates, using psychological techniques to influence his interlocutor, has his goal - to unite people or give them food for thought and action for the benefit of the company in which they work.

Psychological involves the goal of raising them to be good, well-mannered and law-abiding citizens.

Parents know how to psychologically influence their child, for example, make him laugh

The psychological impact of advertising is aimed at making people buy one or another advertised product, vote for the right candidate, or watch a movie on which a lot of money has been spent, and they need to be returned as soon as possible.

Techniques for influencing people do not always involve following a good idea. This can be seen in the example of suicide bombers. After all, these people were subjected to suggestion, processing and hypnosis in order to destroy their own kind. Together with the mass of people they kill, they die themselves. And this contradicts human nature. Consequently, with the help of psychological influence, you can radically change a person’s worldview, make him a puppet in the wrong hands and force him to act contrary to common sense.

As already mentioned, any psychological impact fully affects people who are insecure. Literate, educated and self-confident individuals are difficult to suggest, infect and persuade.

It often happens that we need to win over a person, influence his attitude towards a situation, environment, or difficulties that have arisen. How to do this? Today we will talk about 10 quite simple, but incredible effective ways influence on a person. They are not new, and some use these methods subconsciously, others have learned and noticed that certain behavior allows them to influence people, and for those who are just about to master this technique, our article today.

All methods have been used repeatedly by me, have been tested by thousands of other people, and have been proven by scientists. Therefore, there is no doubt about their effectiveness and efficiency. It is enough just to know how and in what situation to apply this or that psychological trick. If you doubt yourself and think that you won’t succeed... I recommend reading the article:
The techniques of influence and manipulation that will be discussed today will be useful if you want to win over an investor, a lender, or establish or strengthen relationships with partners, suppliers or buyers. In general, anyone who wants to run a business more competently and successfully simply must understand the intricacies of psychology and be able to influence people.

Ask for a favor

Ask people for favors, and thereby you can win them over. This effect It's called the Benjamin Franklin effect. One day, the future president of the United States needed to gain the favor of one person who didn’t even want to greet him. Then Franklin resorted to a trick. He very politely, with all the culture and mannerism, asked him for a favor - to lend him a very rare book for a few days. Then he also politely thanked him and left. Formerly a man didn’t even say hello to Franklin, but after this incident their relationship began to improve, and over time they became friends.

This psychological trick worked a thousand years ago, Franklin actively used it, and it is still relevant today. The whole secret is that if a person has already done you a favor once, he will be more willing to do it again, and with each new favor your relationship will only strengthen and your trust will grow. Human psychology is such that he thinks that if you ask for something, then you will respond to his request and help in a difficult situation.

Demand more

This technique has received interesting name- forehead on the door. You must ask a person for more than you expect to receive from him. You can ask to do something incomprehensible, ridiculous, a little stupid. High probability that such a request will be refused, but this is exactly what you need. After a few days, feel free to ask for exactly what you wanted from the very beginning. The feeling of awkwardness and discomfort that will arise due to the fact that you were refused the first time will force the person to accept the request and help.

A very interesting psychological trick, and it works in 95% of cases. Of course, there are very stubborn people with whom it is difficult to find an approach, but it still exists, you just need to be more inventive.

Call the person by name

In many of his books famous psychologist and writer Dale Carnegie notes that if you want a more loyal attitude towards yourself, then be sure to call the person by name. This psychological technique incredibly helps to influence a person.
For every person, his name is like a kind of spell, a wonderful combination of sounds, and a part of his whole life. Therefore, when someone pronounces it, he becomes one step closer, receives favor, trust and a loyal attitude towards himself.

Use in speech has a similar effect social statuses a person or his titles. If you want to make friends with someone, then call him a friend, speak calmly and measuredly. Over time, this person will also see you as a friend and begin to trust you. If you want to work for someone, then call him boss, thereby showing your recognition and willingness to follow his instructions. Words have incredible strength, and correctly selected and timely used words can change any situation and any attitude towards you.

Flatter

It would seem that flattery is the most obvious psychological trick that can influence a person. But it's not that simple. If you are going to flatter, then do it sincerely, because they will immediately see the falsity, and such flattery will bring more harm than benefit.
Scientists have proven that flattery works best with those who have high self-esteem and confidently moves towards the goal. If you flatter such people, you will only confirm their opinion of yourself and feed their growing ego.

And if you are going to flatter someone who has low self-esteem, then don't wait good result. Sometimes such actions can cause negative attitude, and vice versa, spoil the opinion of you. Therefore, be careful if you are going to tell someone how good he is.

Reflect

This method is better known as mimicry. Many of you use it on a subconscious level, without even suspecting that in this way they gain the trust of your interlocutor. You copy behavior, gestures, manner of speaking and explaining yourself. But if you use this technique consciously, then it will be many times more effective.

Like attracts like, and people really like to communicate with those who are similar to them and share their opinions and vision of the world. Therefore, if you use mimicry, you will very quickly gain the favor and trust of your interlocutor. Very interesting fact, even some time after the conversation, the person whose actions were reflected is more loyal to all other interlocutors who had nothing to do with the conversation.

Take advantage of weaknesses

Under the influence of alcohol or fatigue protective barriers our brains are weakening. It is in such a situation that a person is most susceptible to influence. If you need to ask for something or get approval for certain actions, then a tired person, in most cases, will give the go-ahead, as long as you don’t touch him or ask a lot of questions. The answer, most likely, will be something like: “Yes, we’ll definitely do it tomorrow. Remind me in the morning.” But in the morning you will achieve what you want, because you already received preliminary consent yesterday.

Offer something that is hard to refuse

This technique is the opposite of the one we discussed in the second paragraph. If there you start with a big request, get a refusal and move on to the main one, then here it’s the other way around. You need to ask for a small favor, one that will be hard to refuse. Then move on to more requests. Over time, the person will begin to trust you, and you will be able to ask for what you wanted to get in the first place.
Scientists conducted one experiment. In supermarkets they asked people to sign a petition to protect forests and protect the environment. Quite a simple request, right? Most completed it without any problems. Then they asked to buy some trinket, and emphasized that all the money raised would go specifically to protecting forests. Of course, many complied with this request.
Recently I myself fell for such manipulation, but knowing about this method, I was able to resist. A nice girl stopped me on the street and asked me to answer a few questions:

1. How do you feel about poetry?
2. Do you think the state supports young writers enough?
3. Are you a fairly generous person?
4. Buy a book for 200 rubles, and all the proceeds will go to the development of the club of young and promising people.

Look how clearly and beautifully everything is done. Easy questions that can be answered in 1 word or in a short phrase, everything is logically connected and correctly arranged. Of course, I refused to buy the book, because I understand that this is manipulation and a way to sell me something that is completely unnecessary. But many people, having answered that they are generous people, cannot then refuse and not buy a book that they will not read.

Know how to listen

If you want to win over your interlocutor, you need to be able to not only speak beautifully and clearly, but also listen carefully. When you hear an idea in a conversation with which you fundamentally disagree, you should not immediately express your thought. This way you will provoke a small conflict, and a piece of doubt will ignite inside. If you still decide to express your opinion, then first try to express agreement with part of what was said, and only then continue.

Repeat after your interlocutor

Very, very thin and effective way. It is in my favor, and its skillful use promises you success in any negotiations. If your goal is to achieve understanding, trust and favor with your interlocutor, then show that you understand him, paraphrase what was said and agree with the voiced thought.

From psychologists this method called reflective listening. It is thanks to him that the psychologist builds trust relationship with the patient, easily learns about his problems and concerns, can better understand and help the person faster.
Using this technique, you can influence anyone, but it is advisable that the person already has a good or neutral attitude towards you. By paraphrasing and repeating his thoughts, you will make it clear that you listened carefully and remembered everything the other person said. It’s nice to be treated like this; trust instantly grows.

Nod

What is the simplest movement that makes it clear that you agree with what was said? That's right, nod of head. By listening to a person and nodding your head from time to time, you give the interlocutor’s subconscious a certain signal that says that you agree with everything that was said, listen carefully and analyze.

Nothing happens “just like that” - emotions do not arise, feelings and sympathies are not born. Whether you feel sad or happy, whether you like it or not - all emotions pass through the subconscious. You don't notice most of what's stored in it, and as a result you think that all feelings are "random."

Now imagine that you know how to plant a thought or feeling in another person's subconscious. There are huge opportunities before you, you just need to practice.

Built-in Commands - Speech Traps

An embedded message is a part of a phrase that is emphasized by intonation or gesture. A person may not pay attention to it, but it has already made its way into the subconscious and settled there.

How does this work: you say to your nervous friend: “I had an acquaintance who, even during a search, behaved calm and confident" You pronounce the part of the phrase in italics with a different intonation. The person who is listening to you is thinking about your friend or the search, and at this time the built-in command “calmly and confidently” orders him to behave this way.

Another example: you need to create friendly atmosphere in a company, to make people feel relaxed and comfortable. You begin to tell any story, emphasizing words such as “pleasant”, “relaxed”, “happiness” with intonation. The story could be about your favorite cat, a new movie, or last weekend's adventures. People pick up on positive words and automatically apply them to themselves as a command to relax and be happy. As a result, the atmosphere will become more fun and relaxed.

Rules of hidden influence

Remember, the most important thing about hidden commands is the two levels of perception. Do not combine them in meaning, otherwise your command will only influence consciousness.

The phrase: “Let's relax and have fun now” will not have a strong effect. People will understand your call, it will not penetrate their subconscious, and you will see the same sad faces. And if you tell any story with hidden commands: “Last Friday we relaxed be in a bar on N street, and fun was just beginning,” the mood in the company will gradually improve.

Clear intonation

Change your intonation only on the phrase that needs to be highlighted. All other words surrounding your hidden commands should sound normal, otherwise the effect will be washed out. You can even use short pauses before and after the hidden command.

Attention to words

You need to be extremely careful and attentive with hidden commands. Beware of negative hidden commands, they can not only create Bad mood from a person, but also provide you with antipathy on his part.

Practice with your surroundings - tell a couple of stories and see how the mood of a friend or employee changes.

Just don’t expect miracles - if your friend’s wife left and took away half of the furniture, your story with the “relaxation and joy” command is unlikely to make him incredibly happy.

One of the areas of psychology is methods of psychological influence on people. They include various ways influencing others, which are used by people in everyday life in the process of building family, social and professional relationships.

When interaction occurs between individuals, it does not matter at what level, it involves some influence on each other through persuasion, imitation, suggestion or contagion. Moreover, the last method is the most common and has been used since ancient times.

Infection as a hidden influence on others.

Suggestion as a hidden influence on others.

The man himself who provides psychological impact on people through the use of suggestion, should not be at the level of emotional trance. The basis of successful suggestion is the recognition of the authority of the source’s opinion, and for this he needs to have common sense, show confidence in his point of view and competently work with objections and doubts. The result will not be achieved if the individual who is trying to instill information is not an authority for the opponent.

Great value in achieving the set goal, there is an intonation with which the suggestor conveys information; the tone must be confident, authoritative; meaningful, weighty arguments and words must be used in the conversation.

Each individual reacts differently to suggestion, due to his level of resistance to outside influence, lack critical perception information coming from outside and other features of the psyche and subconscious. It is much easier to exert a psychological influence on people through suggestion if they have unstable attentiveness, or their nervous system shaky and weak.

Suggestion can be carried out in three main forms:

1. A person is given certain information while he is awake;
2. The object of suggestion is in a relaxed state, namely its muscular and mental abilities;
3. Suggestion using hypnosis.

The first type of suggestion involves influencing the subconscious of the object when he is in a state of wakefulness, and it, in turn, is divided into subtypes: behavioral elements of suggestion, emotional and intellectual. Let's try to look at each subtype as an example to outline full picture one or another suggestion.

Elements of emotional suggestion.

Elements of behavioral suggestion.

Elements of intellectual suggestion.

In order for suggestion to be effective, the opponent must perceive the information with minimal criticality. To do this, they use an emotional reorientation of significance from one piece of information to another, or evidence.

Methods of psychological influence, based on the reorientation of the significance of information, include certain ways of presenting information. in order to achieve a goal and inspire a person positive attitude To the topic of suggestion, we can draw an analogy with those moments that evoke approval from the object. For example, in order to stimulate active development individual in a certain direction, one can cite as an example the successes and achievements of other people. In the same way, you can act in the opposite way, for example, in order to convince a person to act in one way or another, you can give an example of a situation where someone did a similar act and only got additional problems.

In order to exert a psychological influence on people through suggestion, it is necessary to minimize the critical perception of the information provided. This can be done through the technique of witnessing. To do this, you should resort to quotations successful people, give examples from life experience professional and celebrities who can stimulate both positive effect, and negative. The choice of direction of emotional perception depends on what a person wants to achieve by instilling information. Some experts advise using psychological influence techniques based on a person’s subconscious desire to fit in with the majority. For this purpose, public opinion is used as a stimulant positive perception information.

Attempts to instill certain information in a person can take place at a time when he is in a relaxed state. Here the main emphasis is on the fact that the individual begins to inspire himself with some information, relying on the imagination as a lever for controlling the state of his own psyche and well-being. Experts believe that there is a relationship between the human muscular system and its emotional stress and experiences. During stressful situations an increase in tension in almost all muscle groups is felt, but when the individual relaxes, his intensity of emotions also fades away.

Emotions can also be controlled through breathing. Man being excited emotional state, breathes frequently and unevenly, while taking shallow breaths. In a relaxed state, respiratory processes are normalized, a person inhales air deeper, slower and more rhythmically. This is a form of psychological influence, called auto-training, aimed at self-control and managing one’s own emotions. To achieve the desired result, you need to learn a number of exercises that will help you manage emotional manifestations and influence your own well-being.

Autotraining allows you to use methods of psychological influence on people, who are divided into three main groups.

Group 1. Impact on skeletal muscles and the respiratory process to control the central nervous system.

Group 2. Control of the psychophysical state of an individual through representation, imagination and images formed through feelings and emotions.

Group 3. Control of the psychophysical state using suggestion based on words and reasoned arguments.

It is by achieving a relaxed state that a person is much better able to perceive images formulated in the subconscious based on emotional and sensory sensations. It is on the basis of visualization of these images that an individual manages to manage his feelings, psychological state, forming his own mood. To do this, he can directly use images in order to influence the psychological state, or initially influence the well-being of the body, and through it - on mental functions.

In order to provide hidden influence on the psychophysiological state, you will need to master a number of specific training actions. It is by using them that you will be able to manage your condition much faster, focusing on verbal suggestion of something to yourself. Thus, you should pronounce the instructions out loud, as if telling yourself what you need to feel, what to do, and so on. For example: I have enough strength, I can handle it, I’m not cold, and others. The phrase should not be pronounced quickly, in rhythm with your breathing. Inhaling, say the first part of the phrase, exhaling - the second. To achieve the effect, repeat the action two or more times.

In order to instill information in an individual using hypnosis, it is first necessary to enter him into hypnotic trance . Then the person will be completely under the influence of the one who is hypnotizing him, which will make it possible to control his emotions, behavior and sensations. With the help of hypnosis, it is possible to influence the subconscious, motor and mnemonic functions, the personal and sensory zone of the individual. Science has still not been able to fully substantiate what hypnosis is and how it works, recognizing it as a unique way of influencing people.

A person who is in a hypnotic state does not control behavior with the help of his brain, which stimulates a loss of control over his behavior, perception of the situation and critical understanding of his own actions. By hypnotizing an individual, they can suggest to him that his senses are acutely perceiving external factors exposure, or, conversely, susceptibility is underestimated. For example, to a person, an ordinary rustle may seem like a rumble, and a strong noise may feel like a light whisper. Hypnotic state can stimulate paralysis of the voice, legs or arms, but at the same time it allows you to control the processes of memory and thinking of a person, directing them to restore certain moments in memory or exclude them from memories. The peculiarities of psychological influence using hypnosis are that a person can tell secret information, do something without meaning to, or play certain suggested roles in such a state.

This often becomes the reason for using hypnosis to deceive, obtain secret information or lure material resources from a person. Hypnosis can make dramatic changes into the psyche, behavioral and emotional characteristics individual.

Scientists believe that the psychological impact on people is practically beyond the control of the human cerebral cortex, because it affects the unconscious perception of reality, and consciousness does not take part in it.

Any form of psychological influence through suggestion can have positive result, but only if carried out with humane intentions. In some situations, suggestion - the only way turn to a person, for example, when he is in a state of passion, or simply does not perceive this or that information.

How to influence people with persuasion.

It is easier to convince a person who is intellectually developed, thinks logically, is flexible and good character, and in at the moment is in excellent spirits. Attention should be paid environment: if there is a tense, restless and irritable atmosphere around, then the objectives of psychological influence may not be achieved. But a calm, pleasant and comfortable environment will be an excellent ally in the process of persuading your opponent.

That is why most serious and important business meetings takes place in a relaxed, calm atmosphere. But it will still be much more difficult to convince a person who has complex character, is in negative attitude or her intelligence is at a low stage of development. Before you begin to convince an individual, you need to analyze him personal characteristics and choose the most suitable methods psychological impact. So, what should a convincing opponent and his arguments be like:

Must be taken into account individual characteristics opponent in a conversation in order to influence his subconscious;
The speech must be constructed consistently, using logical arguments, evidence base, using examples and generalizations;
In the process of persuasion, one must rely on the facts that the opponent knows about;
In order for conviction to really have an effect on a person, one must oneself be completely convinced of one’s own rightness. If the persuader himself presents information, doubting, holding back or not having sufficient quantity arguments, he is unlikely to achieve results.

How does the opponent perceive and evaluate the persuader?

It is very important that in the process of persuasion a logical chain of arguments and arguments is used, each of which must be justified and explained. Otherwise, it will not be possible to convince a person no matter how authoritative and status the position of the source of information would be;

The commonality of attitudes and principles of both sides of the discussion is very important, otherwise the effectiveness of beliefs will be much lower. It is necessary to initially indicate existing general views and concepts, and if they are absent, then try to reorient the person with the help of examples, facts and generally accepted dogmas.

Beliefs are always based on logic, confirmed by the authority, status and recognition of the person expressing them. These methods of psychological influence on people work more effectively on a group of listeners than during a conversation with one person. Thus, you should logically justify your rightness using other thoughts and opinions. All evidence includes thesis, argument and demonstration part.

Thesis the thematic object of belief itself is called, which should be clearly and understandably formulated, confirmed with the help of various facts. For example: Ginger root is very beneficial for the body and health. This is the opinion of leading experts in the field of medicine, who have repeatedly mentioned this fact in the literature.

Arguments- these are those judgments that have already been recognized by society, which are used to indicate the falsity or truth of a thesis.

Demo part is a set of logical justifications and evidence base, which are divided into direct, indirect, inductive and deductive. Inductive judgments are commonly called judgments that are based on conclusions made in the process of one or several situations that are aimed at achieving a general logical conclusion. Deductive evidence base is formed on the basis of general logical conclusions, while dividing them into separate, almost individual situations.

Unfortunately, we cannot assume with a hundred percent guarantee how to influence people so that they listen and support the direction of persuasion, and do not perceive everything the other way around. There are a number of situations where the opposite effect is quite expected, these include:

The author of a belief cannot justify the correctness of his position to his opponents if they have a radically different view of the object of discussion;
There are too many abstractions in the conversation: a large number general information, facts that do not relate to a specific issue, but characterize general essence problems.
In a conversation, previously stated facts and information are very often repeated. This stimulates rapid fatigue among the audience, a feeling of intrusiveness and, as a result, irritation arises.

All types of psychological influence are equally used in a variety of areas human life: these are political, economic, management processes, educational, pedagogical, scientific direction, and many other areas in which people are forced to contact each other.

The use of imitation when influencing a person.

Imitation can act both for the benefit of a person and to his detriment. After all, focusing on how another person would act in the current situation, we lose the opportunity to fully use our thoughts, feelings and sensations in the decision-making process.

Conscious imitation is:

Unconscious imitation.

Carolina Emelyanova

How to influence the human psyche?

Human psyche- this is one of the secrets inner world people. The psyche is a “cocktail” consisting of various psychic phenomena And mental processes. Want to know specifically what's in this cocktail? Emotions, sensations, imagination, memory... There is no need to list further: you, very soon, will understand everything yourself.

This “cocktail” affects people in different ways. It all depends on the situation and occasion. Very often, the human psyche is used for very selfish purposes. These goals are mainly directed in a “bad” direction. Sometimes it’s the other way around.

Various methods of psychological influence on people

Let's look at everything using examples.

What do you know about " crowd effect"? The name speaks for itself and you can understand what it is even without “deepening”. This effect can be observed when political leaders trying to “win” over to their side as best they can more people. It is thanks to this effect that politicians often achieve incredible success in its activities.

Hypnosis

Its influence on the psyche is limitless. It is used, for example, by the police during interrogation. This is not to say that it is constant, but in special cases, a hypnotic session is irreplaceable in every sense. And now - about special case. Unfortunately, in the criminal world, terribly terrible things happen. I emphasize: terribly scary. Because the word “inhuman” is too soft, sometimes. Here, for example, is such a case. One day, the Goths gathered in a cohort. Let's first clarify who the Goths are, in case you don't know.

G oh - this one is like that youth subculture. Their appearance is sometimes very frightening: black nails, black hair, black lipstick, cosmetics…. And pale - pale skin. And their backpacks are in the shape of a coffin... Yes, from the outside it looks intimidating. You've probably seen them. And I was no exception. Quite recently, by the way, I was able to observe them once again. At a bus stop, in the evening, in the summer... I remember this gothic couple: she is in a long black cloak; he has an absolutely incredible hairstyle... In general, it’s better to see it “live” just once than to read about it. I will not say whether they are worse or better than representatives of this culture. Comparison is not the “prerogative” of this article. I would like to draw your attention to the lines in which I will tell you about Gothic rituals. Or rather, about one of them, which will “discourage” any desire to further learn something about them, and, moreover, to become them. Intrigued? Sorry, I didn't mean to intrigue you. Although…. This is the whole point, the whole process of “involving” you in reading the information. You may have already read what you are about to read once, so I apologize in advance if I repeat myself.

The goths gathered one day at a party. It seemed like it all started out harmlessly. There seemed to be no signs of any trouble. Everything, indeed, proceeded as it always does at Gothic “meetings.” But then, out of the blue, one of the girls broke one of the rules of this party. I won’t say which rule was broken. You can consider that I took an oath of “non-dissemination of Gothic secrets.” In general, it doesn’t matter. The following is important. Because the girl who dared to stumble and broke the rule, she was severely punished. She was simply eaten. Not morally, not with views, but as an ordinary dish…. I see your eyes. I also cried, as if watching a melodramatic series... But a film is one thing, but real life- completely different.

Naturally, these cruel Goths, who are very difficult to call people, were sent to prison for many years. But in order to punish them, I had to use the help of hypnosis. In another case, the psyche and the Goths refused to (actively) admit to what they had done. Thanks to hypnosis, it was possible to ensure that these nonhumans received what they deserved. Of course, the worst punishment for them is death penalty. But at that time, such a measure of punishment in Russia was abolished.

Yes, scary topic, but – vital. Let's talk about films. You can also talk about cartoons. I remembered something, the Japanese cartoon “Pokemon”. Remember this one. Yes, yes, exactly the one in which the famous Pikachu runs. Why am I writing about Pokemon? Don't think that I am one of the fans of this cartoon. But it is with his help that I can show you another example of how you can influence the psyche.

I won’t drag my feet by giving this right to long series like “Santa Barbara.” Let me say briefly: this cartoon “pushed” not a single child to commit suicide. History “remembers” the case when, little boy, about five years old, after watching “Pokemon”, he jumped out of a seventh floor window. It was not possible to save the boy. The cartoon was stopped showing. However, it was not possible to return the baby.

There is no need to hate the creators of “pocket monsters” (“Pokemon”). When creating this cartoon, they did not set themselves the goal of killing people. Everything turned out completely unexpected. No one could have imagined that this was even possible.

Unfortunately, this “trick” was taken over by other people. They began to make films, the plot of which was planned to destroy the psyche of people. Basically, the plots of the film tell about religious beliefs, “imposing” that this or that faith is the best and only one.

What time of day is it outside the window? I hope it’s not night, because I bet you won’t fall asleep soon. Unless, of course, you are a sensitive or emotional person. Receptive and emotional people, for the most part, usually representatives of the attractive sex. Men can be “soft” too.

Take care of your psyche! Do not allow experiments to be carried out with her!

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